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All Journal AMMA : Jurnal Pengabdian Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Almufi Jurnal Sosial dan Humaniora
Nur Aisyah
Universitas Sulawesi Tenggara
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Peningkatan Produksi Dan Pengembangan Ikan Asap Kelompok Usaha Pokhlashar Medudulu Di Desa Basule Kecamatan Lasolo Kabupaten Konawe Utara Ridha Taurisma Lajaria; Lucia Evianti Patulak; Wa Ode Dien Indalestari; Dr.H.M. Zabir Zainuddin; Imran; Nur Aisyah; Muh. Fahri
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 : Januari (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Marketing strategy is very important for smoked fish producers to achieve their goals, so to run a business it is necessary to develop a marketing strategy. The method used to achieve the goal is socialization using participatory learning techniques and mentoring as well as direct practice in the field. This method places participants as both objects and subjects in the training process. The results of the evaluation of this activity were that participants gave a positive response, based on participants' comments which stated that the material provided was very beneficial, especially marketing activities, namely focusing on products, pricing, policies and promotional methods or what is known as Marketing Strategy. . In this way, you can build enthusiasm to advance your business and family.
PENGUATAN DAYA SAING UMKM WAKATOBI MELALUI WORKSHOP DIGITAL MARKETING DAN PERSONAL BRANDING Wa Ode Dien Indalestari; Nur Aisyah; Muhamad Farih; Muhammad Ridwan; Nurasfidar Nurasfidar; Usman Usman; Rijal Ardiansyah
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2121

Abstract

This community service activity aims to improve the knowledge, skills, and capacity of MSMEs in Wakatobi Regency in the areas of digital marketing and personal branding. The training was held at Puncak Kahianga, Tomia Island, Wakatobi, Southeast Sulawesi, specifically in Kahianga Village, East Tomia District. It targeted 40 MSMEs who needed to improve their digital marketing and personal branding skills in an engaging manner. This Community Service activity utilized a participatory method with an educational and creative approach. This activity successfully raised participants' awareness of the importance of building a strong brand identity and developing a well-planned digital marketing strategy as key to increasing the competitiveness of Wakatobi MSMEs in the digital economy era. Participants not only understood the theoretical concepts but also developed simple digital marketing plans tailored to their respective business characteristics, thereby supporting the sustainable strengthening of MSME competitiveness.
Pemberdayaan Masyarakat Pesisir melalui Penguatan Kapasitas UMKM Ikan Asap Berbasis Branding Digital dan Pemasaran Media Sosial untuk Meningkatkan Daya Saing Produk Lokal Wa Rita; I Wayan Sudarsana; Kristin Lita Wati; Nur Aisyah; Nindy Ade Marsalena; Inten Suhartien; Muhamad Farih; La Ode Munawir; Riska Dwi Afrianita Tapahing; Nurasfidar
Almufi Jurnal Sosial dan Humaniora Vol 3 No 2: Juli (2026)
Publisher : Yayasan Almubarak Fil Ilmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63821/ash.v3i2.643

Abstract

Pemberdayaan masyarakat pesisir di Kecamatan Kulisusu, Kabupaten Buton Utara (Ereke) menghadapi kendala struktural dalam pengembangan usaha ikan asap, meliputi penggunaan teknologi pengasapan tradisional, kemasan yang masih sederhana, keterbatasan pemahaman branding, serta belum optimalnya pemanfaatan pemasaran digital. Kegiatan pengabdian dan penelitian ini bertujuan untuk memperkuat kapasitas Usaha Mikro, Kecil, dan Menengah (UMKM) ikan asap melalui pembentukan identitas merek (digital branding) dan strategi pemasaran berbasis media sosial guna meningkatkan daya saing serta nilai tambah produk lokal. Metode yang digunakan adalah kualitatif dengan pendekatan penelitian lapangan (field research) melalui teknik wawancara tatap muka, observasi langsung, dan dokumentasi. Hasil kegiatan menunjukkan bahwa edukasi branding, perbaikan desain visual kemasan, serta pembuatan akun media sosial usaha (WhatsApp Business, Instagram, dan TikTok) berhasil memotong rantai distribusi tradisional dan memperluas jangkauan pasar hingga ke wilayah perkotaan. Meskipun demikian, keterbatasan fasilitas cold storage dan sarana pendukung produksi masih menjadi tantangan operasional utama. Oleh karena itu, keberlanjutan program ini memerlukan keterlibatan skema kolaborasi pentahelix yang melibatkan pemerintah daerah dan lembaga keuangan untuk memberikan dukungan sarana produksi serta pendampingan digital secara berkelanjutan.
Co-Authors Dr.H.M. Zabir Zainuddin I Wayan Sudarsana Imran Inten Suhartien Kristin Lita Wati La Ode Munawir, La Ode Lucia Evianti Patulak Muh. Fahri Muhamad Farih Muhammad Ridwan Nindy Ade Marsalena Nurasfidar Nurasfidar Nurasfidar Ridha Taurisma Lajaria Rijal Ardiansyah Riska Dwi Afrianita Tapahing Usman Usman Wa Ode Dien Indalestari Wa Rita