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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Almufi Jurnal Sosial dan Humaniora
Muhamad Farih
Universitas Sulawesi Tenggara
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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OPTIMALISASI PLATFORM E-COMMERCE GLOBAL UNTUK MENINGKATKAN DAYA SAING UMKM PENGRAJIN ANYAMAN BAMBU DI DESA WATUONDO KAB. KONAWE KEPULAUAN Muh. Ridwan; Handris Handris; Inten Suhartien; Muhamad Farih; Lucia Evianti Patulak; Wa Ode Dien Indalestari
Journal Economics Technology And Entrepreneur Vol 5 No 01 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i01.1805

Abstract

Bamboo weaving SMEs have significant economic and cultural potential but face challenges in expanding access to global markets due to limited digital literacy and technology utilization. This study aims to examine the development of an e-commerce-based digitalization model to enhance SME competitiveness effectively and sustainably. Using a mixed methods approach, this research combines quantitative data from surveys of SME actors and qualitative data from interviews and direct observations. The findings indicate that digital literacy, training support, and infrastructure readiness are key determinants in driving e-commerce adoption. Meanwhile, major challenges include limited access to technology, language barriers, and lack of post-adoption assistance. These findings highlight the importance of a contextual, inclusive, and community-based digitalization approach. This study contributes to the formulation of adaptive digitalization strategies that support the sustainability and growth of SMEs in the global market.
STRENGTHENING GREEN ENTREPRENEURSHIP AMONG COASTAL MSMES IN KENDARI THROUGH ORGANIC WASTE-BASED PRODUCT INNOVATION AND DIGITAL MARKETING PLATFORMS Imran Imran; Wa Ode Nursaadha Rajuddin; Muhamad Farih; Yesi Asri; Lisnawati Lisnawati
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1309

Abstract

This study aims to analyze the role of green entrepreneurship in strengthening the competitiveness of micro, small, and medium enterprises (MSMEs) in coastal areas through organic waste-based product innovation and the utilization of digital marketing platforms. The research background arises from the growing urgency for sustainable business transformation within the MSME sector, which simultaneously faces environmental, social, and economic pressures. This study employs a quantitative descriptive approach by collecting primary data through questionnaires from 50 coastal MSME actors in Kendari. The data were analyzed using statistical methods to examine the influence of innovative waste utilization, understanding of green entrepreneurship, and digital marketing adoption on the performance and sustainability of MSMEs. The results show that innovative use of organic waste positively impacts the economic value and environmental responsibility of MSMEs, while the integration of digital marketing enhances their market reach and business efficiency. These findings highlight that aligning ecological innovation with digital capabilities significantly contributes to the development of a resilient and sustainable local economy. The main contribution of this study lies in its empirical evidence that connects green entrepreneurship and digital transformation as key drivers of circular economy-based economic empowerment in coastal regions. The novelty of this research lies in the combination of two strategic approaches waste-based innovation and digital marketing in one integrative model to increase the sustainable competitiveness of coastal MSMEs.
PENGUATAN DAYA SAING UMKM WAKATOBI MELALUI WORKSHOP DIGITAL MARKETING DAN PERSONAL BRANDING Wa Ode Dien Indalestari; Nur Aisyah; Muhamad Farih; Muhammad Ridwan; Nurasfidar Nurasfidar; Usman Usman; Rijal Ardiansyah
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2121

Abstract

This community service activity aims to improve the knowledge, skills, and capacity of MSMEs in Wakatobi Regency in the areas of digital marketing and personal branding. The training was held at Puncak Kahianga, Tomia Island, Wakatobi, Southeast Sulawesi, specifically in Kahianga Village, East Tomia District. It targeted 40 MSMEs who needed to improve their digital marketing and personal branding skills in an engaging manner. This Community Service activity utilized a participatory method with an educational and creative approach. This activity successfully raised participants' awareness of the importance of building a strong brand identity and developing a well-planned digital marketing strategy as key to increasing the competitiveness of Wakatobi MSMEs in the digital economy era. Participants not only understood the theoretical concepts but also developed simple digital marketing plans tailored to their respective business characteristics, thereby supporting the sustainable strengthening of MSME competitiveness.
Pemberdayaan Masyarakat Pesisir melalui Penguatan Kapasitas UMKM Ikan Asap Berbasis Branding Digital dan Pemasaran Media Sosial untuk Meningkatkan Daya Saing Produk Lokal Wa Rita; I Wayan Sudarsana; Kristin Lita Wati; Nur Aisyah; Nindy Ade Marsalena; Inten Suhartien; Muhamad Farih; La Ode Munawir; Riska Dwi Afrianita Tapahing; Nurasfidar
Almufi Jurnal Sosial dan Humaniora Vol 3 No 2: Juli (2026)
Publisher : Yayasan Almubarak Fil Ilmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63821/ash.v3i2.643

Abstract

Pemberdayaan masyarakat pesisir di Kecamatan Kulisusu, Kabupaten Buton Utara (Ereke) menghadapi kendala struktural dalam pengembangan usaha ikan asap, meliputi penggunaan teknologi pengasapan tradisional, kemasan yang masih sederhana, keterbatasan pemahaman branding, serta belum optimalnya pemanfaatan pemasaran digital. Kegiatan pengabdian dan penelitian ini bertujuan untuk memperkuat kapasitas Usaha Mikro, Kecil, dan Menengah (UMKM) ikan asap melalui pembentukan identitas merek (digital branding) dan strategi pemasaran berbasis media sosial guna meningkatkan daya saing serta nilai tambah produk lokal. Metode yang digunakan adalah kualitatif dengan pendekatan penelitian lapangan (field research) melalui teknik wawancara tatap muka, observasi langsung, dan dokumentasi. Hasil kegiatan menunjukkan bahwa edukasi branding, perbaikan desain visual kemasan, serta pembuatan akun media sosial usaha (WhatsApp Business, Instagram, dan TikTok) berhasil memotong rantai distribusi tradisional dan memperluas jangkauan pasar hingga ke wilayah perkotaan. Meskipun demikian, keterbatasan fasilitas cold storage dan sarana pendukung produksi masih menjadi tantangan operasional utama. Oleh karena itu, keberlanjutan program ini memerlukan keterlibatan skema kolaborasi pentahelix yang melibatkan pemerintah daerah dan lembaga keuangan untuk memberikan dukungan sarana produksi serta pendampingan digital secara berkelanjutan.
Co-Authors Handris Handris I Wayan Sudarsana Imran Inten Suhartien Kristin Lita Wati La Ode Munawir, La Ode Lisnawati Lisnawati Lucia Evianti Patulak Muh. Ridwan Muhammad Ridwan Nindy Ade Marsalena Nur Aisyah Nurasfidar Nurasfidar Nurasfidar Rijal Ardiansyah Riska Dwi Afrianita Tapahing Usman Usman Wa Ode Dien Indalestari Wa Ode Nursaadha Rajuddin Wa Rita Yesi Asri