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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Equator Journal of Management and Entrepreneurship Akuisisi : Jurnal Akuntansi Al Tijarah JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) INTECOMS: Journal of Information Technology and Computer Science SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Jurnal Ilmu Manajemen dan Akuntansi Terapan BENING SOLUSI Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Journal of Economics and Business UBS JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen dan Profesional Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Buletin Abdi Masyarakat (BAM) Indonesian Capital Market Review Jurnal Manajerial dan Bisnis Tanjungpinang JER
M. Rifki Bakhtiar
Universitas AKI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KEAMANAN, KEPERCAYAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN INTERNET BANKING BRIMO DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Amelia, Amelia; Bakhtiar, M.Rifki
INTECOMS: Journal of Information Technology and Computer Science Vol. 8 No. 5 (2025): INTECOMS: Journal of Information Technology and Computer Science
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/y1542175

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keamanan, kepercayaan, dan kemudahan penggunaan terhadap loyalitas nasabah dalam menggunakan layanan internet banking BRImo, dengan kepuasan nasabah sebagai variabel intervening. Pendekatan yang digunakan adalah kuantitatif dengan desain penelitian deskriptif-verifikatif, melibatkan 180 responden pengguna aktif aplikasi BRImo yang memiliki pengalaman dalam transaksi digital. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert 1–5 dan dianalisis menggunakan regresi berganda serta uji Sobel untuk menguji efek mediasi. Hasil penelitian menunjukkan bahwa ketiga variabel independen—keamanan, kepercayaan, dan kemudahan penggunaan—berpengaruh positif dan signifikan terhadap kepuasan nasabah. Selanjutnya, kepuasan nasabah terbukti memberikan pengaruh signifikan terhadap loyalitas nasabah. Selain itu, variabel kepuasan juga terbukti memediasi secara signifikan hubungan antara keamanan dan kemudahan penggunaan terhadap loyalitas. Namun, pada hubungan antara kepercayaan dan loyalitas, kepuasan tidak memediasi secara kuat, karena kepercayaan memiliki pengaruh langsung yang dominan. Temuan ini menegaskan pentingnya peningkatan pengalaman digital melalui aspek keamanan, kemudahan, dan kepercayaan untuk membangun loyalitas nasabah dalam era transformasi perbankan digital. Kata Kunci: Kepuasan Nasabah, Loyalitas Nasabah, BRImo
KEAMANAN, KEPERCAYAAN, HARGA, KUALITAS PELAYANAN SEBAGAI PEMICU MINAT BELI CUSTOMER ONLINE SHOP ELEVENIA Bakhtiar, M. Rifki; Sunarka, Puji Setya
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 10 No. 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.41 KB) | DOI: 10.36694/jimat.v10i2.201

Abstract

The focus of this research is to analyze security, trust, price, service quality on customer's purchase intention on the online sales site at Elevenia.The samples in this study using purposive sampling method. Questionnaires 100 respondents who qualified as a sample. Data analysis tool used in the form of multiple linear regression with SPSS version 25. The results showed that: security (X1), Trust (X2), Price (X3), and service quality (X4) had a positive and significant effect on Purchase Intention. The study provides empirical evidence for marketplace to improve security, trust, price, service quality.
Pengaruh Digital Marketing, Persepsi Harga Dan Citra Merek Terhadap Minat Beli Produk Uniqlo Di Semarang Isna Familiana; Pesik, Jenifer; Sufiati, Sufiati; Bakhtiar, Rifki
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.416

Abstract

The presence of digitalization in the economic sector, particularly in marketing, has led to the emergence of digital marketing. Consequently, business actors have begun utilizing e-commerce platforms to market their products and leveraging social media platforms such as Instagram and websites to facilitate transactions and create a perception of more affordable prices, as well as to establish a positive brand image to attract consumer interest in purchasing. The aim of this research is to determine the impact of digital marketing, price perception, and brand image on consumer buying interest in UNIQLO products in Semarang. This study employs a quantitative research method. Data were collected through the distribution of questionnaires to 128 UNIQLO consumers in Semarang. The results indicate that digital marketing, price perception, and brand image significantly influence consumer buying interest in UNIQLO products in Semarang.
Faktor-Faktor Anteseden Loyalitas Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada Pt. Kereta Api Indonesia Daop 4 Semarang) Pottu, Vany Meice; Bakhtiar, Muhammad Rifki
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 4 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i4.82837

Abstract

Penelitian yang dilakukan untuk melihat sejauh mana faktor-faktor yang mempengaruhi loyalitas dengan kepuasan pelanggan sebagai variabel intervening dimana faktor-faktor sebelumnya terdiri dari Service Quality , Perceived Value dan Trust . Penelitian yang dilakukan di PT kereta Api Indonesia Daop 4 Semarang, penentuan sampel dengan menggunakan rumus slovin dan diperoleh sampel dalam penelitian ini berjumlah 100 responden. Alat analisis yang digunakan adalah regresi linier berganda yang diperoleh menggunakan program SPSS. Hasil dari penelitian ini menunjukkan bahwa semua variabel independen dalam penelitian berpengaruh positif dan signifikan terhadap variabel dependen
Faktor yang Mempengaruhi Pengambilan Keputusan Investasi Cryptocurrency Febrianti, Ervina; Bakhtiar, M. Rifki
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1370

Abstract

This research was used to measure the influence of investment knowledge, return, risk tolerance, financial literacy, regret aversion, and overconfidence on cryptocurrency investment decisions. This research is quantitative research where the objects used are the public or active investors who invest in cryptocurrency in Indonesia. The number of samples used in this research was 101 respondents. Data collection techniques use questionnaires and data processing and hypothesis testing using Spss. The results of this research explain that the variables investment knowledge, return, risk tolerance have a positive but not significant effect on cryptocurrency investment decisions. Meanwhile, financial literacy, regret aversion, overconfidence have a significant positive effect on cryptocurrency investment decisions.
Factors That Influence Accounting Students' Interest in A Career as A Public Accountant Amalia, Nabila; Bakhtiar, M. Rifki
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1371

Abstract

This research aims to analyze the factors that influence accounting students' interest in a career as a public accountant. The research data is primary data with data collection using a questionnaire with purposive sampling method. The results showed that academic ability, labour market considerations, and financial rewards had a positive and significant effect on accounting students' interest in a career as a public accountant. Professional training, work environment, and professional recognition have no effect on accounting students' interest in a career as a public accountant. This research provides evidence of which factors influence accounting students' interest in a career as a public accountant.
Analysis Of The Influence Of Accounting Conservatism, Tax Avoidance, Leverage, Profitability, And Company Size On Company Value (A Case Study Of Manufacturing Companies Listed On The Indonesian Stock Exchange (IDX) From 2019 To 2024) Ananda, Yunisha Ayu; Bakhtiar, M. Rifki
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 3 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.13043

Abstract

This research aims to find out how accounting conservatism, tax avoidance, leverage, profitability, and firm size on firm value is affect the value of manufacturing companies that make things people buy, which are listed on the Indonesian stock market between 2020 and 2022. How much a company is worth is shown by its Price to Book Value (PBV), and the things that might change it are shown by CA, ETR, DER, ROA, and Ln Total Assets.The way to do this is by using a specific math process with 236 pieces of information, after getting rid of any that were too far off. The results show that profits and how big a company is have a good and clear effect on how much a company is worth. But being careful in accounting, avoiding taxes, and amounts of debt do not have a clear effect. The Adjusted R² number of 9.4% shows that the math only explains a small bit of what changes how much a company is worth. To sum up, those who put money into companies care more about how much money a company makes and how big it is, instead of careful plans or saving on taxes, when they decide how much a company is worth.
The Influence of Brand Ambassador, Brand Image, Brand Awareness, Price, and Product Quality on Azarine Sunscreen Purchasing Decisions in Semarang City Yulianto, Sabatina Wulan Dwi; Bakhtiar, M. Rifki
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1713

Abstract

This study aims to analyze the influence of brand ambassador, brand image, brand awareness, price, and product quality on purchasing decisions for Azarine Sunscreen products in Semarang City. This study employs a quantitative method with a sample size of 200 respondents, utilizing a non-probability sampling technique. Data were collected through questionnaires and analyzed using the SPSS application to test the influence of variables. The results show that the five variables —namely, brand ambassador, brand image, brand awareness, price, and product quality — are proven to be valid and reliable measurement constructs. The partial results suggest that the brand ambassador, brand image, brand awareness, and price variables have a positive and statistically significant impact on purchasing decisions. At the same time, product quality has a negative and significant influence on purchasing decisions. Moreover, simultaneously, brand ambassador, brand image, brand awareness, price, and product quality all influence purchasing decisions.
Pengaruh Profitabilitas, Leverage, Ukuran Perusahaan, Pertumbuhan Perusahaan, PER dan Struktur Modal Terhadap Nilai Perusahaan Kezia Meilani Bororing; Muhammad Rifki Bakhtiar
Akuisisi : Jurnal Akuntansi Vol. 21 No. 2 (2025)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v21i2.2160

Abstract

The main goal of the company is to improve the company's performance in order to make its shareholders prosperous. The level of success of company management can be measured by the value of a company. This research aims to determine the effect of Profitability, Leverage, Company Size, Company Growth, Price Earning Ratio and Capital Structure on Company Value. The object of this research is food and beverage companies registered on the IDX in 2018-2022. The population in this study was 26 companies. The sampling technique is using a purposive sampling method with a sample of 14 companies. This research is quantitative research. This research uses descriptive statistical analysis, classical assumption testing, multiple linear regression analysis and hypothesis testing. Data processing uses SPSS Version 22. Based on the results of the research that has been conducted, it can be concluded that Profitability, Leverage, Company Size, and Price Earning Ratio have a positive effect on Company Value, while Company Growth has a negative effect on Company Value, and Capital Structure has no effect on Company Value.
PENGARUH MARKET ORIENTATION DAN IN-STORE CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION DI RATU PAKSI SEMARANG Kinanti Puspitaningrum; Tiwi Renita Anggraeini; M. Rifki Bakhtiar; Erawati Kartika
Manajerial dan Bisnis Tanjungpinang Vol. 9 No. 1 (2026): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 9 no 1 2026
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of market orientation and in-store customer experience on customer satisfaction at Ratu Paksi Semarang. This research employed a quantitative method with data collection conducted through questionnaires distributed to customers of Ratu Paksi Semarang. The sampling technique used purposive sampling with a total sample of 179 respondents. Data analysis was carried out using multiple linear regression analysis with the assistance of SPSS 2025 Statistics. The results showed that market orientation and in-store customer experience have a positive and significant effect on customer satisfaction. Market orientation helps companies understand customer needs and adjust marketing strategies according to market developments and customer expectations. In addition, a positive in-store customer experience can create comfort and improve customer satisfaction. Simultaneously, both independent variables contributed 59.7% to customer satisfaction, while the remaining percentage was influenced by other variables outside this study. Therefore, companies need to improve market orientation and create positive shopping experiences to enhance customer satisfaction at Ratu Paksi Semarang.
Co-Authors Amalia, Nabila Amelia Amelia Ananda, Yunisha Ayu Ervina Febrianti Febrianti, Ervina Florenstina Gabriella, Gabriella Ika Listyawati Isna Familiana Kartika, Erawati Kezia Meilani Bororing Kinanti Puspitaningrum Mikael Kala muhid, ahmad Nabila Amalia Nada, Yosia Nugraha, Yudha Arda Pesik, Jenifer Pottu, Vany Meice Puji Setya Sunarka Puji Setya Sunarka Raden Rara Ayu Widaningsih Sufiati, Sufiati Sukristanta, Sukristanta Tiwi Renita Anggraeini Tri Purwani, Tri Yulianto, Sabatina Wulan Dwi