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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Al Tijarah JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) INTECOMS: Journal of Information Technology and Computer Science SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Jurnal Ilmu Manajemen dan Akuntansi Terapan BENING SOLUSI Indicators : Journal of Economic and Business Economics and Digital Business Review Jurnal Ilmiah ASET Journal of Economics and Business UBS Jurnal Manajemen dan Profesional Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Buletin Abdi Masyarakat (BAM) Indonesian Capital Market Review JER
M. Rifki Bakhtiar
Universitas AKI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kepemilikan Manajerial, Profitabilitas, Ukuran Perusahaan, Likuiditas, dan Struktur Modal Terhadap Nilai Perusahaan Pada Perusahaan Sektor Industri Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Tahun 2020–2024 Rahmawati, Indri; Bakhtiar, M Rifki
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.2953

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemilikan manajerial, profitabilitas, ukuran perusahaan, likuiditas, dan struktur modal terhadap nilai perusahaan pada perusahaan sektor industri makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020–2024. Pendekatan penelitian yang digunakan adalah kuantitatif dengan jenis penelitian eksplanatori. Data yang digunakan merupakan data sekunder yang diperoleh dari laporan keuangan tahunan 33 perusahaan yang dijadikan sampel melalui metode purposive sampling. Teknik analisis data dilakukan dengan regresi linear berganda menggunakan software SPSS versi 25, serta didahului dengan uji asumsi klasik yang mencakup uji normalitas, multikolinearitas, heteroskedastisitas, dan autokorelasi. Hasil penelitian menunjukkan bahwa secara parsial, kepemilikan manajerial berpengaruh negatif signifikan terhadap nilai perusahaan, sedangkan profitabilitas, likuiditas, dan struktur modal tidak berpengaruh signifikan. Sementara itu, ukuran perusahaan berpengaruh positif dan signifikan terhadap nilai perusahaan. Secara simultan, kelima variabel independen tersebut berpengaruh signifikan terhadap nilai perusahaan. Temuan ini mengindikasikan bahwa faktor-faktor internal perusahaan memiliki kontribusi yang penting dalam menentukan nilai pasar perusahaan, meskipun tidak semua variabel memberikan pengaruh yang signifikan secara individu. Oleh karena itu, manajemen perusahaan perlu memperhatikan secara strategis kombinasi variabel-variabel keuangan dan kepemilikan dalam upaya meningkatkan nilai perusahaan.
The Influence of Brand Ambassador, Brand Image, Brand Awareness, Price, and Product Quality on Azarine Sunscreen Purchasing Decisions in Semarang City Yulianto, Sabatina Wulan Dwi; Bakhtiar, M. Rifki
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1713

Abstract

This study aims to analyze the influence of brand ambassador, brand image, brand awareness, price, and product quality on purchasing decisions for Azarine Sunscreen products in Semarang City. This study employs a quantitative method with a sample size of 200 respondents, utilizing a non-probability sampling technique. Data were collected through questionnaires and analyzed using the SPSS application to test the influence of variables. The results show that the five variables —namely, brand ambassador, brand image, brand awareness, price, and product quality — are proven to be valid and reliable measurement constructs. The partial results suggest that the brand ambassador, brand image, brand awareness, and price variables have a positive and statistically significant impact on purchasing decisions. At the same time, product quality has a negative and significant influence on purchasing decisions. Moreover, simultaneously, brand ambassador, brand image, brand awareness, price, and product quality all influence purchasing decisions.
PENGARUH KEAMANAN, KEPERCAYAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN INTERNET BANKING BRIMO DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Amelia, Amelia; Bakhtiar, M.Rifki
INTECOMS: Journal of Information Technology and Computer Science Vol. 8 No. 5 (2025): INTECOMS: Journal of Information Technology and Computer Science
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/y1542175

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keamanan, kepercayaan, dan kemudahan penggunaan terhadap loyalitas nasabah dalam menggunakan layanan internet banking BRImo, dengan kepuasan nasabah sebagai variabel intervening. Pendekatan yang digunakan adalah kuantitatif dengan desain penelitian deskriptif-verifikatif, melibatkan 180 responden pengguna aktif aplikasi BRImo yang memiliki pengalaman dalam transaksi digital. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert 1–5 dan dianalisis menggunakan regresi berganda serta uji Sobel untuk menguji efek mediasi. Hasil penelitian menunjukkan bahwa ketiga variabel independen—keamanan, kepercayaan, dan kemudahan penggunaan—berpengaruh positif dan signifikan terhadap kepuasan nasabah. Selanjutnya, kepuasan nasabah terbukti memberikan pengaruh signifikan terhadap loyalitas nasabah. Selain itu, variabel kepuasan juga terbukti memediasi secara signifikan hubungan antara keamanan dan kemudahan penggunaan terhadap loyalitas. Namun, pada hubungan antara kepercayaan dan loyalitas, kepuasan tidak memediasi secara kuat, karena kepercayaan memiliki pengaruh langsung yang dominan. Temuan ini menegaskan pentingnya peningkatan pengalaman digital melalui aspek keamanan, kemudahan, dan kepercayaan untuk membangun loyalitas nasabah dalam era transformasi perbankan digital. Kata Kunci: Kepuasan Nasabah, Loyalitas Nasabah, BRImo
KEAMANAN, KEPERCAYAAN, HARGA, KUALITAS PELAYANAN SEBAGAI PEMICU MINAT BELI CUSTOMER ONLINE SHOP ELEVENIA Bakhtiar, M. Rifki; Sunarka, Puji Setya
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 10 No. 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.41 KB) | DOI: 10.36694/jimat.v10i2.201

Abstract

The focus of this research is to analyze security, trust, price, service quality on customer's purchase intention on the online sales site at Elevenia.The samples in this study using purposive sampling method. Questionnaires 100 respondents who qualified as a sample. Data analysis tool used in the form of multiple linear regression with SPSS version 25. The results showed that: security (X1), Trust (X2), Price (X3), and service quality (X4) had a positive and significant effect on Purchase Intention. The study provides empirical evidence for marketplace to improve security, trust, price, service quality.
Pengaruh Digital Marketing, Persepsi Harga Dan Citra Merek Terhadap Minat Beli Produk Uniqlo Di Semarang Isna Familiana; Pesik, Jenifer; Sufiati, Sufiati; Bakhtiar, Rifki
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.416

Abstract

The presence of digitalization in the economic sector, particularly in marketing, has led to the emergence of digital marketing. Consequently, business actors have begun utilizing e-commerce platforms to market their products and leveraging social media platforms such as Instagram and websites to facilitate transactions and create a perception of more affordable prices, as well as to establish a positive brand image to attract consumer interest in purchasing. The aim of this research is to determine the impact of digital marketing, price perception, and brand image on consumer buying interest in UNIQLO products in Semarang. This study employs a quantitative research method. Data were collected through the distribution of questionnaires to 128 UNIQLO consumers in Semarang. The results indicate that digital marketing, price perception, and brand image significantly influence consumer buying interest in UNIQLO products in Semarang.
EFEK MEDIASI MINAT BELI PADA KEPUTUSAN PEMBELIAN MAKE-UP Bakhtiar, M. Rifki; Sunarka, Puji Setya
Solusi Vol. 21 No. 2 (2023): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i2.6422

Abstract

High consumer beautification and high market share potential lead to competition in the make-up industry. The Ministry of Industry stated that the country's make-up industry reached more than 760 companies in 2017 and is targeting significant growth in the make-up industry in 2018-2020. To support this growth, this research was conducted to find out what factors must be considered to increase people's make-up purchases. The focus of this study is the analysis of beauty vloggers, product variations, halal labels, and brand awareness in purchase decisions, using consumer buying interest as a mediator in the makeup industry. Beauty vloggers are presented in this study because, currently many people work as beauty bloggers and they are much loved by the public. Beauty vlogger is a marketing medium that can build positive brand associations through repeated claims about brand attributes and the benefits they offer. Purposive sampling was used in this research sample. Questionnaire: count 100 respondents who meet the requirements as a sample. Multiple linear regression with SPSS 25 was used as a data analysis tool. The results showed that beauty vloggers, product variety, and brand awareness had a positive effect on purchase intention, while the halal label had no effect. Purchase intention, beauty vloggers, and brand awareness have a positive effect on purchasing decisions, while product variations and halal labels have no effect. The path analysis test shows that buying interest is not able to mediate the influence of beauty vloggers, product variations, halal labels, and brand awareness on purchasing decisions
Faktor yang Mempengaruhi Pengambilan Keputusan Investasi Cryptocurrency Febrianti, Ervina; Bakhtiar, M. Rifki
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1370

Abstract

This research was used to measure the influence of investment knowledge, return, risk tolerance, financial literacy, regret aversion, and overconfidence on cryptocurrency investment decisions. This research is quantitative research where the objects used are the public or active investors who invest in cryptocurrency in Indonesia. The number of samples used in this research was 101 respondents. Data collection techniques use questionnaires and data processing and hypothesis testing using Spss. The results of this research explain that the variables investment knowledge, return, risk tolerance have a positive but not significant effect on cryptocurrency investment decisions. Meanwhile, financial literacy, regret aversion, overconfidence have a significant positive effect on cryptocurrency investment decisions.
Factors That Influence Accounting Students' Interest in A Career as A Public Accountant Amalia, Nabila; Bakhtiar, M. Rifki
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1371

Abstract

This research aims to analyze the factors that influence accounting students' interest in a career as a public accountant. The research data is primary data with data collection using a questionnaire with purposive sampling method. The results showed that academic ability, labour market considerations, and financial rewards had a positive and significant effect on accounting students' interest in a career as a public accountant. Professional training, work environment, and professional recognition have no effect on accounting students' interest in a career as a public accountant. This research provides evidence of which factors influence accounting students' interest in a career as a public accountant.
Analysis Of The Influence Of Accounting Conservatism, Tax Avoidance, Leverage, Profitability, And Company Size On Company Value (A Case Study Of Manufacturing Companies Listed On The Indonesian Stock Exchange (IDX) From 2019 To 2024) Ananda, Yunisha Ayu; Bakhtiar, M. Rifki
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 3 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.13043

Abstract

This research aims to find out how accounting conservatism, tax avoidance, leverage, profitability, and firm size on firm value is affect the value of manufacturing companies that make things people buy, which are listed on the Indonesian stock market between 2020 and 2022. How much a company is worth is shown by its Price to Book Value (PBV), and the things that might change it are shown by CA, ETR, DER, ROA, and Ln Total Assets.The way to do this is by using a specific math process with 236 pieces of information, after getting rid of any that were too far off. The results show that profits and how big a company is have a good and clear effect on how much a company is worth. But being careful in accounting, avoiding taxes, and amounts of debt do not have a clear effect. The Adjusted R² number of 9.4% shows that the math only explains a small bit of what changes how much a company is worth. To sum up, those who put money into companies care more about how much money a company makes and how big it is, instead of careful plans or saving on taxes, when they decide how much a company is worth.
Co-Authors Amalia, Nabila Amelia Amelia Ananda, Yunisha Ayu Ervina Febrianti Febrianti, Ervina Gabriella, Gabriella Ika Listyawati Indri Rahmawati Isna Familiana Kartika, Erawati Nabila Amalia Nada, Yosia Nugraha, Yudha Arda Pesik, Jenifer Puji Setya Sunarka Puji Setya Sunarka Sufiati, Sufiati Sukristanta, Sukristanta Tri Purwani, Tri Yulianto, Sabatina Wulan Dwi