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PENGGUNAAN INOVASI NILAI UNTUK MENCIPTAKAN KEUNGGULAN KOMPETITIF PADA STRATEGI BLUE OCEAN (STUDI PADA MASKAPAI PENERBANGAN AIR ASIA) Dwi Tesna Andini
SOLID Vol 8, No 2 (2018)
Publisher : Universitas Teknologi Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35200/solid.v8i2.175

Fenomena potensi pertumbuhan bisnis transportasi udara di Indonesia semakin marak diperbincangkan. Persaingan antar maskapai penerbangan terjadi. Perusahaan industri penerbangan memiliki strategi untuk tetap bertahan di pasar, salah satu strategi yang digunakan adalah menerapkan konsep Low Cost Carrier (LCC). Air Asia adalah salah satu maskapai penerbangan yang sukses menerapkan konsep LCC. Salah satu meningkatkan kemampuan perusahaan serta menciptakan segmen pasar tersendiri adalah dengan memberikan inovasi nilai. Inovasi nilai meruapakan batu pijak dari strategi blue ocean. Tujuan utama dari penelitian ini menggunakan kerangka strategi blue ocean untuk menganalisis bagaimana menggunakan inovasi nilai untuk menciptakan keunggulan kompetitif pada maskapai penerbangan Air Asia. Jenis peneliian menggunakan deskriptif kuantitatif. Subjek penelitian maskapai penerbangan Air Asia, objek penelitian pengguna Air Asia. Teknik pengumpulan data dilakukan melalui kuisioner dan wawancara. Analisis data pada metode kuantitatif menggunakan analisis regresi linear sedangkan untuk metode kualitatif menggunakan alisis SWOT dan analisis strategi blue ocean. Hasil dari penelitian ini adalah variabel inovasi nilai (X) mempunyai pengaruh yang signifikan terhadap keunggulan kompetitif (Y) pada maskapai penerbangan Air Asia. Hasil untuk penelitian kualitatif. Hasil untuk analisis SWOT, Air Asia tetap mampu mempertahankan kesuksesannya mengingat kekuatan yang dimiliki, seperti brand image Air Asia sebagai maskapai penerbangan dengan biaya rendah. Strategi yang digunakan oleh Air Asia mampu menciptakan keunggulan kompetitif.Kata Kunci — Inovasi Nilai, Keunggulan Kompetitif, Analisis SWOT, Blue Ocean Strategy.

Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Air Mineral Merek Cleo Di Kota Praya Dwi Tesna Andini
SOLID Vol 11, No 2 (2021)
Publisher : Universitas Teknologi Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35200/solid.v11i2.501

AbstrakTujuan penelitian ini adalah untuk mengetahui dan menganalisis citra merek dan harga terhadap keputusan pembelian Air Mineral merek Cleo di kota Praya. Metode penelitian menggunakan kuantitatif. Teknik pengumpulan data menggunakan observasi dan kuesioner. Jenis data yang digunakan adalah data primer dan sekunder yang bersumber dari Air Mineral merek Cleo baik sifatnya telah dipublikasikan atau peroleh langsung melalui wawancara. Hasil analisis deskriptif diketahui bahwa harga berpengaruh signifikan terhadap keputusan pembelian yaitu sebesar 7.048 > 1.985 dan citra merek berpengaruh positif terhadap keputusan pembelian yaitu sebesar 3.636 > 1.985. Citra merek, harga dan promosi berpengaruh terhadap keputusan pembelian air mineral Cleo yang berarti bahwa secara bersama-sama citra merek dari sebuah produk yang baik, dan penentuan harga yang tepat dapat mengakibatkan keputusan pembelian semakin tinggi.Kata Kunci: harga, citra merek, keputusan pembelianAbstractThe purpose of this study was to determine and analyze brand image and price on purchasing decisions of mineral water Cleo brand in Praya. The research method uses quantitative method. Data collection techniques used observation and questionnaires. The types of data used primary and secondary data sourced from mineral water Cleo brand, whether published or obtained directly through interviews. The results of this study show that the price has a significant effect on purchasing decisions that is equal to 7.048 > 1.985 and brand image has a positive effect on purchasing decisions that is equal to 3.636 > 1.985. Brand image, price and promotion affect the decision to purchase mineral water Cleo brand which means that together the brand image of a good product, and determining the right price can lead to higher purchasing decisions. Keywords: price, brand image, purchasing decisions

Pengaruh Dimensi Dimensi Nilai Yang Dipersepsikan Terhadap Minat Kunjungan Kembali Wisatawan di Lombok Dengan Kepuasan Sebagai Variabel Intervening Selva; Dwi Tesna Andini
Journal Ilmiah Rinjani : Media Informasi Ilmiah Universitas Gunung Rinjani Vol. 11 No. 1 (2023): Journal Ilmiah Rinjani: Media Informasi Ilmiah Universitas Gunung Rinjani
Publisher : LPPM Universitas Gunung Rinjani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53952/jir.v11i1.472

Tourism is one of the leading sectors in increasing national economic growth. The tourism sector has a good potential to produce economic growth in expanding employement, reducing poverty, and increasing local revenue. Lombok Island has become one of the most popular tourist destinations in the world because of its natural beauty. The number of tourist arrivals in Lombok continues to increase every year. The purpose of this research is to examine the effect of the perceived value dimensions (functional value, emotional value, price value, and social value) on the interest of the tourists in revisiting Lombok. In addition, this research also examines the role of satisfaction mediation related to the perceived value dimensions to the interest of the re-visiting. Respondents in this study are tourists who have visited Lombok. The sampling technique used in this research is non-probability sampling method, which is a purposive sampling. The data processing tool used is Statistical Package for the Social Science (SPSS), while the data analysis used is multiple regressions. The results of this study indicate that there is an effect of the value dimensions on the tourists interest on revisiting Lombok. Apparently, there is role of mediation influenced by the variable of satisfaction on the effect of functional value, emotional value, price value, and social value on the tourist interest to revisiting Lombok. Keywords: perceived value, interest to revisiting, satisfaction Abstrak Pariwisata merupakan salah satu sektor yang diandalkan dalam perekonomian nasional. Sektor pariwisata berpotensi menghasilkan pertumbuhan ekonomi yang cepat dalam penyediaan lapangan kerja, menentaskan kemiskinan, hingga meningkatkan pendapatan daerah. Pulau Lombok adalah salah satu destinasi wisata populer di dunia berkat keindahan alamnya. Jumlah kunjungan wisatawan di Lombok terus meningkatkan setiap tahunnya. Tujuan penelitian ini adalah menguji pengaruh dimensi-dimensi nilai yang dipersepsikan (nilai fungsional, nilai emosional, nilai harga, dan nilai sosial) terhadap minat kunjuang ulang wisatawan di Lombok. Selain itu, menguji peran mediasi kepuasan dalam hubungan dimensi-dimensi nilai yang dipersepsikan pada minat melakukan kunjungan kembali. Responden pada penelitian ini adalah wisatawan yang pernah berkunjung ke NTB. Teknik pengambilan sampel menggunakan metode non-probability sampling, yaitu purposive sampling. Alat pengolahan data menggunakan Statistical Package for the Social Science (SPSS). Sedangkan analisis data yang digunakan adalah regresi berganda. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh dimensi-dimensi nilai terhadap minat kunjungan ulang wisatawan di Lombok. Ternyata, terdapat peran mediasi yang dipengaruhi variabel kepuasan terhadap pengaruh nilai fungsional, nilai emosional, nilai harga, dan nilai sosial terhadap minat melakukan kunjungan kembali wisatawan di Lombok. Kata kunci: persepsi nilai, minat berkunjung kembali, kepuasan

Pengaruh Persepsi Harga, Kualitas, Distribusi, dan Promosi terhadap Keputusan Pembelian Produk Air Kemasan Merek Laka-Laka di Lombok Tengah Andini, Dwi Tesna
TSAQOFAH Vol 1 No 3 (2021): NOVEMBER
Publisher : Lembaga Yasin AlSys

This study aims to analyze the effect of perceived price, quality, promotion, and distribution on purchasing decisions Laka-Laka mineral water. Based on the results of the t test, it shows that the perception of price has a significant influence on the decision to purchase Laka-Laka mineral water. The product quality variable has a significant influence on purchasing decisions for the purchase Laka-Laka mineral water. Promotions variables have a significant influence on purchasing decisions Laka-Laka brand mineral water. Variable distribution variable has a significant influence on purchasing decisions. Based on the results of the F Test is Perception Price, Quality, Promotion and Distribution have a positive and significant effect on the purchasing decision variables. Based on the result of coefficient determination that R square is 76,4. This show that the perception of price (X1), quality (X2), promotion (X3) and distribution (X4) have an influence on the purchasing decision variables at 76.4%. While the rest (100% – 76.4% = 23.6%) is influenced by other factors outside the research variables.

Pengaruh Citra Merek dan Diferensiasi Produk Shampo Sunsilk Hijab di Kota Praya Andini, Dwi Tesna
ALSYS Vol 2 No 4 (2022): JULI
Publisher : Lembaga Yasin AlSys

Sunsilk Hijab Shampoo is one of the pioneers of shampoo for hijab which produced by PT Unilever Indonesia Tbk. Sunsilk Shampoo has been in Indonesia for more than 63 years. However, the increasing number of competitors in this era of globalization, Sunsilk products are increasingly being pushed by existing competitors such as Panten, and Clear and Clean Shampoo. In 2018-2019, Sunsilk released the Sunsilk Hijab variant, with Carla Rizki and Laudya Chintya Bella as a brand ambassador. Sunsilk also uses non-celebrity as brand ambassador for the Sunsilk Hijab Fresh. The purpose of this study is to determine and analyze: (1) the effect of product brand image on purchasing decisions, (2) the effect of differentiation product on purchasing decisions, (3) the effect of brand image and product differentiation and brand image on purchasing decisions. This study uses quantitative research methods, the population in this study are consumers of Sunsilk Hijab Fresh shampoo in Praya, while the sample in this study was 120 respondents. The data collection method in this study used a questionnaire, while the data processing and analysis technique used multiple linear regression analysis. The results of this study indicate that (1) product brand image has a significant influence on purchasing decisions, (2) differentiation product has a significant influence on purchasing decisions, (3) brand image and product differentiation have a simultaneous effect on purchasing decisions. Where product differentiation and brand image have a positive influence on purchasing decisions.

Penyelenggaraan Vaksinasi Gratis bagi Kelompok Rentan di 6 Kelurahan di Praya, Lombok Tengah Andini, Dwi Tesna; Imam, Sadrul; Sunni, M. Abdurrahman; Tamim, Muhammad Husni; Islami, Anggun Variasi
Al-DYAS Vol 1 No 1 (2022): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v1i1.907

The existence of a world disaster called Corona Virus Disease 2019 (Covid-19) which still exists recently. This virus makes many changes to the world. When the virus first appearance, the people panic about it and now is has started normal since the vaccine program was implemented. From there, the international community began massively implementing vaccines to fight the effects of Covid-19, including Indonesia, which had recorded high transmission of Covid-19. One of the community services being carried out to prevent Covid-19 is by holding free vaccinations for vulnerable communities. The total data on vaccine recipients is 834 people organized by Filantropi Indonesia in collaboration with Non-Governmental Organizations in West Nusa Tenggara. The conclusion of this article is that there has been an increase in the number of people receiving vaccination services.

Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Produk Wardah (Studi Kasus pada Mahasiswa FISIPOL Universitas Muhammadiyah Mataram) Andini, Dwi Tesna
Al-DYAS Vol 2 No 2 (2023): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v2i2.1498

This study aims to determine the effect of brand image and product quality on purchasing decisions for Wardah products. This study uses two independent variables, which brand image and product quality and one dependent variable, which purchasing decisions. The data in this study were collected by distributing questionnaires to 102 students of Faculty of Social and Political Sciences at Muhammadiyah University of Mataram who used Wardah products as research samples. The sampling technique used was purposive sampling and the data analysis method used quantitative. Based on data analysis, the research results show that the indicators in this study are valid and reliable. In the R test it is known that the magnitude of the influence of brand image and product quality on purchasing decisions is 65.3%. While the remaining 34.7% is influenced by other factors outside of brand image and product quality variables.

Kolaborasi dan Sosialisasi Edukasi Penuntasan Vaksinasi COVID-19 dan Perilaku Hidup Bersih dan Sehat (PHBS) di Desa Banyu Urip, Terong Tawah, Gerung Utara, Gerung Selatan Andini, Dwi Tesna; Hijriati, Sartika; Sahrul, Sahrul
DARMADIKSANI Vol 4 No 2 (2024): Edisi Desember
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v4i2.5497

Vaksinasi hadir untuk mengatasi pandemi COVID-19 yang dialami masyarakat di seluruh dunia selama beberapa tahun terakhir. Tujuan dari pengabdian masyarakat ini adalah agar masyarakat desa Banyu Urip, Desa Terong Tawah, desa Gerung Utara dan desa Gerung Selatan mengetahui pentingnya vaksinasi serta memberikan edukasi kepada mereka bagaimana hidup bersih dan sehat selama dan setelah pandemi COVID-19. Hasilnya menunjukkan bahwa sebagian masyarakat setempat mendukung dan memahami pentingnya vaksinasi; namun tidak sedikit pula yang ragu untuk ikut karena takut disuntik vaksin COVID-19; dan bahkan ada yang menolaknya. Ini adalah tantangan nyata karena penting bagi kita untuk melibatkan aparat desa untuk bekerja sama meyakinkan masyarakat setempat untuk melakukan vaksinasi. Apalagi masih banyak dari mereka yang belum memahami pentingnya vaksinasi dan penerapan perilaku hidup bersih dan sehat di masa depan.

Strategi Pemasaran UMKM: Studi Pada Umkm Tuwu Mori Kota Bima Dwi Tesna Andini; Selva Selva
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1843

The objective of this research is to identify marketing strategies that align with the strengths and weaknesses of SMEs (Tuwu Mori) in view of existing opportunities and threats. This research employs an exploratory research design. The research is conducted at Tuwu Mori SMEs in Bima City. Data analysis in this research involves three simultaneous activities: (1) data condensation; (2) data display; and (3) drawing conclusions/verification. The research results indicate that the main strengths of Tuwu Mori SMEs lie in unique, high-quality, and child-friendly products, as well as product variety. Meanwhile, the main weaknesses include suboptimal distribution channels, low utilization of online marketplaces, minimal business management capabilities, and unclear business identity. Key opportunity factors include government stimuli, ease of access to online business, and an open market share. On the other hand, the main threats hindering progress are numerous competitors and rapidly changing market preferences. The process of matching the strengths and weaknesses of the company with opportunities and threats leads to the creation of four recommended strategies: integration, branding, enhanced managerial capabilities, and optimization of digital marketing.

Kolaborasi dan Sosialisasi Edukasi Penuntasan Vaksinasi COVID-19 dan Perilaku Hidup Bersih dan Sehat (PHBS) di Desa Banyu Urip, Terong Tawah, Gerung Utara, Gerung Selatan Andini, Dwi Tesna; Hijriati, Sartika; Sahrul, Sahrul
DARMADIKSANI Vol 4 No 2 (2024): Edisi Desember
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v4i2.5497

Vaksinasi hadir untuk mengatasi pandemi COVID-19 yang dialami masyarakat di seluruh dunia selama beberapa tahun terakhir. Tujuan dari pengabdian masyarakat ini adalah agar masyarakat desa Banyu Urip, Desa Terong Tawah, desa Gerung Utara dan desa Gerung Selatan mengetahui pentingnya vaksinasi serta memberikan edukasi kepada mereka bagaimana hidup bersih dan sehat selama dan setelah pandemi COVID-19. Hasilnya menunjukkan bahwa sebagian masyarakat setempat mendukung dan memahami pentingnya vaksinasi; namun tidak sedikit pula yang ragu untuk ikut karena takut disuntik vaksin COVID-19; dan bahkan ada yang menolaknya. Ini adalah tantangan nyata karena penting bagi kita untuk melibatkan aparat desa untuk bekerja sama meyakinkan masyarakat setempat untuk melakukan vaksinasi. Apalagi masih banyak dari mereka yang belum memahami pentingnya vaksinasi dan penerapan perilaku hidup bersih dan sehat di masa depan.

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