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MANAJEMEN STRATEGIK PEMASARAN UNTUK MENINGKATKAN MINAT MAHASISWA DI UIN SAYYID ALI RAHMATULLAH TULUNGAGUNG DAN UIN MALIKI IBRAHIM MALANG Desi Dwi Anissa; Mukhamad Sukur
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 3, No 3 (2020): Volume 3 No 3 September 2020
Publisher : Universitas Negeri Malang

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Abstract

Islamic higher education in Indonesia, particularly UIN Sayyid Ali Rahmatullah Tulungagung and UIN Maulana Malik Ibrahim Malang, faces challenges in increasing student interest and educational quality amidst increasingly fierce competition. This study aims to analyze effective digital marketing strategies to strengthen the attractiveness of both institutions through a strategic management approach based on SWOT analysis. The research method used is descriptive qualitative with data collection techniques through in-depth interviews with leaders, marketing staff, and lecturers at both campuses, as well as focus group discussions (FGDs) with students and alumni. The results reveal that UIN Malang has a more structured digital marketing system with a professional team and adequate infrastructure, while UIN Tulungagung is still in the capacity development stage. The optimal implementation of the 4P digital marketing mix can increase campus visibility, engagement, and student enrollment. However, increased human resource and technology capacity as well as internal coordination are needed for better effectiveness, especially for UIN Tulungagung. These findings provide a strategic contribution to the development of adaptive digital marketing management in Islamic universities, while strengthening the position of both campuses in the national higher education competition
Supervisi Adaptif Berbasis Kolaborasi dan Teknologi: Strategi Pengembangan Profesional Guru di MTsN 1 Tulungagung Mukhamad Sukur; Desi Dwi Anissa; Khusnul Mufidati
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 9, No 1 (2026): Volume 9 No 1 Maret 2026
Publisher : Universitas Negeri Malang

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Abstract

Abstract: Adaptive supervision is increasingly important as schools and madrasahs face heterogeneous teacher needs, continuous professional-learning demands, and rapid digital transformation. This qualitative case study investigates how collaboration and technology are integrated into adaptive supervision as a strategy for teacher professional development at MTsN 1 Tulungagung. Data were generated through in-depth interviews with the madrasah principal, vice principals for curriculum and facilities, and teachers from different subject areas, supported by observation and documentation during 26 October–10 November 2024. The data were reduced, coded, categorized, compared across sources, and developed into themes; credibility was strengthened through source and technique triangulation. Findings show three connected patterns. First, supervision is organized through open professional dialogue, reflective feedback, and partnership rather than one-way inspection. Second, supervisory follow-up is differentiated: evidence-based, collaborative, and directive support is selected according to teachers’ readiness and instructional needs. Third, digital platforms function as enabling infrastructure for access to materials, communication, documentation, feedback, and professional learning, but do not replace relational supervision. The study proposes an adaptive collaborative-technology supervision cycle linking needs diagnosis, evidence, reflective dialogue, differentiated support, digitally supported professional development, and continuous monitoring. The model contributes a context-sensitive framework for strengthening teacher professional learning in Indonesian madrasahs. Keywords: Adaptive Supervision; Collaborative Supervision; Teacher Professional Development; Digital Leadership; Instructional Leadership; Madrasah. Abstrak: Supervisi adaptif semakin penting ketika sekolah dan madrasah menghadapi kebutuhan guru yang heterogen, tuntutan pembelajaran profesional berkelanjutan, dan transformasi digital yang cepat. Penelitian studi kasus kualitatif ini menganalisis bagaimana kolaborasi dan teknologi diintegrasikan ke dalam supervisi adaptif sebagai strategi pengembangan profesional guru di MTsN 1 Tulungagung. Data diperoleh melalui wawancara mendalam dengan kepala madrasah, wakil kepala bidang kurikulum, wakil kepala bidang sarana dan prasarana, serta guru dari beberapa bidang studi, diperkuat oleh observasi dan dokumentasi pada 26 Oktober–10 November 2024. Data direduksi, dikode, dikategorikan, dibandingkan antarsumber, dan dikembangkan menjadi tema; kredibilitas diperkuat melalui triangulasi sumber dan teknik. Temuan menunjukkan tiga pola yang saling berkaitan. Pertama, supervisi dibangun melalui dialog profesional terbuka, umpan balik reflektif, dan kemitraan, bukan inspeksi satu arah. Kedua, tindak lanjut supervisi terdiferensiasi melalui dukungan berbasis bukti, kolaboratif, dan direktif sesuai kesiapan serta kebutuhan pembelajaran guru. Ketiga, platform digital berfungsi sebagai infrastruktur pendukung akses materi, komunikasi, dokumentasi, umpan balik, dan pembelajaran profesional, tetapi tidak menggantikan relasi manusia dalam supervisi. Penelitian menawarkan siklus supervisi adaptif berbasis kolaborasi dan teknologi yang menghubungkan diagnosis kebutuhan, bukti supervisi, dialog reflektif, dukungan terdiferensiasi, pengembangan profesional berbantuan digital, dan monitoring berkelanjutan. Kata kunci: Supervisi Adaptif; Supervisi Kolaboratif; Pengembangan Profesional Guru; Kepemimpinan Digital; Kepemimpinan Pembelajaran; Madrasah
IMPLEMENTASI SISTEM INFORMASI BERBASIS DIGITAL DALAM MENINGKATKAN OPTIMALISASI PELAYANAN AKADEMIK PERGURUAN TINGGI Desi Dwi Anissa; Mukhamad Sukur; Imam Junaris
Jurnal Education and Development Vol 14 No 2 (2026): Vol 14 No 2 Mei 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i2.7802

Abstract

Perkembangan teknologi informasi dan komunikasi di era digital telah mengubah lanskap pendidikan tinggi secara fundamental, menuntut perguruan tinggi untuk bertransformasi dalam mengelola dan memberikan layanan kepada stakeholder-nya. UIN Sayyid Ali Rahmatullah Tulungagung sebagai perguruan tinggi keagamaan Islam negeri menghadapi tantangan dalam menyeimbangkan peran sebagai institusi pendidikan agama sekaligus institusi modern yang responsif terhadap perkembangan teknologi. Sistem Informasi Manajemen (SIM) berbasis digital memiliki peran strategis dalam mengotomatisasi proses administrasi, mengurangi kesalahan pengelolaan data, mempercepat pengolahan informasi, dan mendukung pengambilan keputusan berbasis data real-time. Penelitian ini bertujuan menganalisis optimalisasi pengimplementasian sistem informasi akademik berbasis digital, tingkat kepuasan pengguna, serta merumuskan strategi pengembangan sistem di UIN Sayyid Ali Rahmatullah Tulungagung. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui wawancara mendalam, observasi langsung, dan studi dokumentasi. Hasil penelitian menunjukkan UIN Sayyid Ali Rahmatullah Tulungagung berhasil mengimplementasikan SIM terintegrasi melalui arsitektur Single Sign-On (SSO) untuk 20.000 mahasiswa aktif, 489 dosen, dan 49 program studi. Sistem meningkatkan kecepatan proses administrasi 60% dengan kepuasan pengguna mencapai 85,6%. Layanan mencakup pengisian KRS, registrasi, pengajuan cuti, dan repository institusi yang dapat diakses 24/7. Transisi dari SmartCampus ke SIAKAD pada 2025 meningkatkan stabilitas dan skalabilitas sistem dengan menerapkan enkripsi SSL/TLS, backup rutin, dan audit logging. Tantangan yang dihadapi meliputi resistensi pengguna, kompleksitas migrasi data, keterbatasan literasi digital, dan kebutuhan pelatihan berkelanjutan untuk mendukung visi smart campus yang kompetitif.