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Sosialisasi Pentingnya Pendidikan dan Pemanfaatan Teknologi Informasi di Bidang Pendidikan Amalia Agung Septarina; Anisa Hudi Widaningrum; Novia Ratnasari; Rachmad Imam Tarecha; Pangestuti Prima Darajat
I-Com: Indonesian Community Journal Vol 4 No 1 (2024): I-Com: Indonesian Community Journal (Maret 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i1.4136

Abstract

The lack of interest of Dusun Lebaksari residents to continue their education to higher education needs to be followed up. This is caused by economic factors and lack of support from parents. This socialization aims to encourage community motivation to consider educating their children up to higher education level. So that it can produce the younger generation who can make a major contribution to the nation by utilizing information technology to maximize their learning process. The activity held at SDN Kepatihan 3 was attended by the Head of Dusun Lebaksari, teachers and guardians of elementary school students grades 1 to 6. The method used in this activity was the Community Education method through socialization with several stages, that are field survey, preparation and socialization. The results of this activity increase participants understanding of the importance of education and provide an illustration that achieving higher education does not always require a lot of money because it can be done through scholarships.
Branding Marketing Melalui Internalisasi Budaya Sebagai Upaya Pengembangan Sustainability Tourism di Wisata Sumber Maron Ratna Fajarwati Meditama; Ary Kusuma Purwady; Rachmad Imam Tarecha; Anisa Hudi Widaningrum; Novia Ratnasari; Amalia Agung Septarina; Indah Martha Fitriani; Muhammad Imron
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5650

Abstract

Sumber Maron located in Malang Regency, has great potential to be developed as a sustainable local culture-based tourist destination. However, the challenge of managing and promoting this potential effectively remains an obstacle for destination managers and local communities. To overcome this, branding marketing outreach activities through cultural internalization were carried out as part of efforts to develop sustainable tourism in Sumber Maron. The results of this activity show an increase in participants' awareness and ability to integrate cultural values ​​into tourism marketing strategies. The participants were also able to formulate a branding concept that is more focused on the sustainability and authenticity of local culture, which is expected to increase the competitiveness of Sumber Maron as a leading tourist destination. This activity makes a significant contribution to strengthening sustainable tourism in Sumber Maron, as well as empowering local communities to manage and promote their tourism potential independently and responsibly