Garuda - Garba Rujukan Digital

Eksplorasi Warisan Budaya melalui Desain Interaktif: Studi Kasus pada Pameran Digital Ali, Ferdiansyah; Duriat, Yayat; Eriska, Marta; Suyanto, Budi
Magenta | Official Journal STMK Trisakti Vol. 9 No. 01 (2025): Magenta : Jurnal ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v9i1.207

Cultural heritage is an important element in maintaining the identity of a nation. With the development of digital technology, the exploration and preservation of cultural heritage can be done through interactive design that allows a participatory experience for users. This research aims to analyze the application of interactive design in digital exhibitions and its impact on cultural understanding and appreciation. The research method used is a case study on several digital exhibitions that adopt interactive technologies such as augmented reality (AR), virtual reality (VR), and sensor-based installations. The results show that interactive design can increase visitor engagement and deepen their understanding of cultural heritage. This study contributes to the development of more effective digital exhibition design strategies in supporting cultural education and preservation. Abstrak Warisan budaya merupakan elemen penting dalam mempertahankan identitas suatu bangsa. Dengan perkembangan teknologi digital, eksplorasi dan pelestarian warisan budaya dapat dilakukan melalui desain interaktif yang memungkinkan pengalaman partisipatif bagi pengguna. Penelitian ini bertujuan untuk menganalisis penerapan desain interaktif dalam pameran digital serta dampaknya terhadap pemahaman dan apresiasi budaya. Metode penelitian yang digunakan adalah studi kasus pada beberapa pameran digital yang mengadopsi teknologi interaktif seperti augmented reality (AR), virtual reality (VR), dan instalasi berbasis sensor. Hasil penelitian menunjukkan bahwa desain interaktif dapat meningkatkan keterlibatan pengunjung dan memperdalam pemahaman mereka terhadap warisan budaya. Studi ini berkontribusi dalam pengembangan strategi desain pameran digital yang lebih efektif dalam mendukung edukasi dan pelestarian budaya.

The Application of Visual Communication Design Strategies in User Interface (UI) Experiences on Digital Platforms Eriska, Marta
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5182

Visual design influences an app's user-friendliness in digital applications-this study takes Shopee, Gojek, and Ruangguru MSN with their interfaces as examples Looking through these popular apps 'current visual strategies, it is hoped that readers will come to understand how user engagement quality impacts on other details. To get this insight a Qualitative descriptive approach has been used in which direct observation and interviews were held for ten active users coming from different regions. The result shows well-organized, simple layouts enable users to experience the features more convenient. Gojek received the most enthusiastic response thanks to its clear design and general ease of access to main functions. Shopee, although extremely visually rich, was often felt to be too busy due to a plethora of concurrent promotions and features. Ruangguru, on the other hand, conveyed a relaxed atmosphere helpful to learning activities. But certain parts needed to be improved in order to facilitate accessibility betterThe findings suggest that visual arrangements more in tune with users' daily habits can lead to better experiences for users. The emphasis on being clear and structurally coherent emerges as one of the most egg-packing features in delivering smooth, pleasing user experience.

Perancangan Motion Graphic Karakter Tokoh Pewayangan dalam Lakon Wayang Orang Bharata sebagai Media Edukasi Azandika Erdiantama, Rizki; Eriska, Marta; Ali, Ferdiansyah
Magenta | Official Journal STMK Trisakti Vol. 9 No. 02 (2025): Magenta : Jurnal ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v9i2.219

Abstrak: Wayang Orang Bharata merupakan salah satu kesenian tradisional Indonesia yang kini menghadapi tantangan besar dalam mempertahankan eksistensinya, khususnya di masyarakat. Minimnya minat masyarakat terhadap kesenian ini disebabkan oleh kurangnya edukasi visual yang menarik. Penelitian ini bertujuan untuk merancang media edukasi berupa motion graphic sebagai sarana alternatif dalam mengenalkan karakter tokoh pewayangan dari lakon Wayang Orang Bharata. Melalui pendekatan kualitatif dan analisis visual, dilakukan pengumpulan data melalui observasi, wawancara, dan studi literatur terhadap Paguyuban Wayang Orang Bharata di Jakarta. motion graphic dipilih karena mampu menyampaikan informasi secara dinamis, menarik, dan mudah dipahami oleh target audiens. Hasil perancangan berupa karya utama dan media pendukung menampilkan karakter pewayangan dengan visual modern yang tetap mempertahankan nilai-nilai budaya. Perancangan bertujuan sebagai media edukasi untuk meningkatkan kesadaran dan apresiasi masyarakat terhadap kesenian tradisional. Penelitian ini diharapkan dapat menjadi contoh penerapan desain komunikasi visual dalam pelestarian budaya lokal secara kreatif dan relevan di era digital.

THE IMPACT OF ARTIFICIAL INTELLIGENCE IN THE WORKPLACE: OPPORTUNITIES, CHALLENGES, AND THE REDEFINITION OF PROFESSIONAL SKILLS Fikri, Maiza; Eriska, Marta
MSJ : Majority Science Journal Vol. 4 No. 1 (2026): MSJ - February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v4i1.541

This article examines how Artificial Intelligence (AI) is fundamentally transforming the workplace by creating new opportunities, intensifying challenges, and redefining professional skills. The background of the study arises from the rapid integration of AI into organizational systems, which alters job structures, workflow patterns, and human roles in decision-making processes. This study employs a qualitative library research design by analyzing recent accredited journal sources discussing AI adoption, workforce dynamics, and emerging skill frameworks. Data were collected through systematic documentation and analyzed using thematic content analysis to identify patterns related to opportunity–risk dynamics and skill redefinition in AI-driven environments. The findings reveal that AI generates new job categories, increases productivity, and supports innovative work models such as human–AI collaboration, while also causing job displacement, skill mismatch, inequality, and psychosocial pressure. The discussion highlights the necessity of hybrid professional competencies, combining digital and AI literacy, transversal skills, and ethical oversight capabilities. In conclusion, sustainable adaptation to AI requires continuous upskilling and reskilling ecosystems supported by organizations and policymakers to ensure AI becomes an enabler of human advancement rather than a source of exclusion

Strategies and Steps Taken by Tourism Stakeholders to Communicate Urban Tourism Promotions to Generation Z in Jakarta Linda RM Gurning; Marta Eriska; Friska Nurlina Sirait; Irene Hasian; Putu Swasti Asparini
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.310

Urban tourism in Jakarta faces both challenges and opportunities in attracting Gen Z as potential domestic tourists. This study proposes promotional strategies based on the strategic steps taken by tourism stakeholders in communicating urban tourism promotions to Gen Z. This study employs a qualitative approach using the design thinking method through five stages: empathize, define, ideate, prototype, and test. Data were collected through observation, semi-structured interviews, and literature review. The results indicate that stakeholders adopt three main approaches: (1) strengthening their role through digital ecosystems, culturally informed policies, and creative public spaces; (2) leveraging technological innovations such as Augmented Reality/Virtual Reality, gamification, and interactive social media content; and (3) promotion strategies based on community engagement, digital accessibility, and cross-sector collaboration. These findings underscore that the integration of technology, creativity, and participatory approaches is key to building an emotional connection with Gen Z and strengthening Jakarta’s position as an urban tourism destination relevant to the lifestyle of the younger generation. Kata kunci : Gen Z, urban tourism, design thinking, gamification

Pengaruh Kualitas Human Resource Information System Terhadap Employ Experience dan Employ Engagement Pada Era Digital Farid Wahyudi; Priska Choirina; Urnika Mudhifatul Jannah; Anisa Hudi Widaningrum; Marta Eriska
JUSIFOR : Jurnal Sistem Informasi dan Informatika Vol 5 No 1 (2026): JUSIFOR - Juni 2026
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/jusifor.v5i1.9883

Perkembangan teknologi digital mendorong organisasi untuk mengimplementasikan Human Resource Information System (HRIS) dalam meningkatkan efektivitas pengelolaan sumber daya manusia. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas Human Resource Information System terhadap employee experience dan employee engagement pada era digital. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap karyawan yang menggunakan HRIS dalam aktivitas kerja sehari-hari. Teknik analisis data menggunakan Structural Equation Modeling (SEM) berbasis AMOS. Hasil penelitian menunjukkan bahwa kualitas HRIS berpengaruh positif dan signifikan terhadap employee experience dan employee engagement. Selain itu, employee experience juga berpengaruh signifikan terhadap employee engagement serta memediasi hubungan antara kualitas HRIS dan employee engagement. Penelitian ini memberikan implikasi bahwa peningkatan kualitas HRIS mampu menciptakan pengalaman kerja digital yang positif dan meningkatkan keterikatan karyawan terhadap organisasi.

The Application of Visual Communication Design Strategies in User Interface (UI) Experiences on Digital Platforms Marta Eriska
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5182

Visual design influences an app's user-friendliness in digital applications-this study takes Shopee, Gojek, and Ruangguru MSN with their interfaces as examples Looking through these popular apps 'current visual strategies, it is hoped that readers will come to understand how user engagement quality impacts on other details. To get this insight a Qualitative descriptive approach has been used in which direct observation and interviews were held for ten active users coming from different regions. The result shows well-organized, simple layouts enable users to experience the features more convenient. Gojek received the most enthusiastic response thanks to its clear design and general ease of access to main functions. Shopee, although extremely visually rich, was often felt to be too busy due to a plethora of concurrent promotions and features. Ruangguru, on the other hand, conveyed a relaxed atmosphere helpful to learning activities. But certain parts needed to be improved in order to facilitate accessibility betterThe findings suggest that visual arrangements more in tune with users' daily habits can lead to better experiences for users. The emphasis on being clear and structurally coherent emerges as one of the most egg-packing features in delivering smooth, pleasing user experience.

Pelatihan dan Pendampingan Pemanfaatan Artificial Intelligence (AI) untuk Meningkatkan Kompetensi Pemasaran Digital pada UMKM 99 Bakery Farid Wahyudi; Priska Choirina; Marta Eriska; Urnika Mudhifatul Jannah; Anggraeni Hadi Pratiwi; M. Rizal Akbar Zamzami; Pangestuti Prima Darajat; Rachmad Imam Tarecha; Muhammad Ana Zamzami
Jurnal Pengabdian Masyarakat Nusantara Vol 2 No 1 (2026): Janur Vol. 2, No. 1 (Juni 2026)
Publisher : PT. Zea Edu Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65316/janur.v2i1.4

Perkembangan teknologi digital menuntut UMKM untuk beradaptasi dalam strategi pemasaran agar tetap kompetitif. UMKM 99 Bakery masih menghadapi kendala dalam pemasaran digital, seperti keterbatasan pembuatan konten promosi, rendahnya literasi teknologi, dan belum optimalnya penggunaan media sosial. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kemampuan pelaku UMKM dalam memanfaatkan Artificial Intelligence (AI) untuk pemasaran digital. Kegiatan ini melibatkan 5 orang peserta yang merupakan pelaku usaha UMKM 99 Bakery, dengan metode pelaksanaan berupa observasi dan identifikasi kebutuhan, pelatihan berbasis praktik langsung (hands-on training), serta pendampingan intensif dalam penggunaan tools AI untuk pembuatan konten promosi dan caption produk. Evaluasi dilakukan secara kuantitatif melalui pre-test dan post-test yang dianalisis menggunakan uji paired sample t-test, serta dilengkapi evaluasi kualitatif berupa observasi langsung dan wawancara untuk menggali tanggapan dan kendala peserta selama praktik. Materi pelatihan mencakup penggunaan AI untuk pembuatan caption, ide konten promosi, dan strategi pemasaran digital. Hasil menunjukkan peningkatan kemampuan peserta dengan rata-rata nilai pre-test sebesar 58 menjadi 88 pada post-test. Uji paired sample t-test menghasilkan nilai signifikansi 0,000 (<0,05), yang menunjukkan adanya peningkatan signifikan setelah pelatihan. Pemanfaatan AI terbukti meningkatkan efektivitas dan kreativitas pemasaran digital UMKM 99 Bakery.

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