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All Journal Jurnal Ekonomi, Manajemen, Akuntansi All Fields of Science Journal Liaison Academia and Sosiety
Rosi Dearan S Lingga
Universitas Negeri Medan
Economics, Econometrics & Finance Social Sciences

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Pengaruh Lingkungan Keluarga Terhadap Pilihan Karier Berwirausaha Pada Remaja Dina Aulia; Gita Kusuma Dewi Harahap; Nurul Amaliyah Simanungkalit; Reginawati Sitompul; Rosi Dearan S Lingga; Syarifah Khalisa Adilla
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5846

Abstract

Career choice is an important aspect of individual development, especially during adolescence. Among the various career options available, entrepreneurship is becoming an increasingly attractive alternative. The choice to become an entrepreneur is not only driven by external factors but also driven by the internal environment, especially the family. This study aims to analyze the influence of the family environment on entrepreneurial career choices in adolescents. This study uses quantitative methods. Data were collected through questionnaires filled out by 75 adolescents aged 12 to 22 years. The analysis technique used was simple linear regression to test the relationship between family support and entrepreneurial career choice in adolescents. The results showed that the family environment has a significant effect on entrepreneurial career choice, with a coefficient of determination (R²) of 0.607 This means that 60.7% of entrepreneurial interest is influenced by the family environment, while the rest is influenced by other factors. These findings are expected to be useful to add insight into the family to create an environment that supports entrepreneurial careers among adolescents.
Pengaruh Lingkungan Keluarga Terhadap Pilihan Karier Berwirausaha Pada Remaja Dina Aulia; Gita Kusuma Dewi Harahap; Nurul Amaliyah Simanungkalit; Reginawati Sitompul; Rosi Dearan S Lingga; Syarifah Khalisa Adilla
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5846

Abstract

Career choice is an important aspect of individual development, especially during adolescence. Among the various career options available, entrepreneurship is becoming an increasingly attractive alternative. The choice to become an entrepreneur is not only driven by external factors but also driven by the internal environment, especially the family. This study aims to analyze the influence of the family environment on entrepreneurial career choices in adolescents. This study uses quantitative methods. Data were collected through questionnaires filled out by 75 adolescents aged 12 to 22 years. The analysis technique used was simple linear regression to test the relationship between family support and entrepreneurial career choice in adolescents. The results showed that the family environment has a significant effect on entrepreneurial career choice, with a coefficient of determination (R²) of 0.607 This means that 60.7% of entrepreneurial interest is influenced by the family environment, while the rest is influenced by other factors. These findings are expected to be useful to add insight into the family to create an environment that supports entrepreneurial careers among adolescents.
Pengaruh Social Media Marketing, Brand Trust, dan Kualitas Produk terhadap Keputusan Pembelian Lip Product Wardah di Watsons Center Point Medan Rosi Dearan S Lingga; Zulkarnain Siregar
All Fields of Science Journal Liaison Academia and Sosiety Vol. 6 No. 2: Juni 2026 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v6i2.1524

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing, Brand Trust, dan Kualitas Produk terhadap Keputusan Pembelian lip product Wardah di Watsons Center Point Medan, baik secara parsial maupun simultan. Fenomena yang melatarbelakangi penelitian ini adalah tren penurunan penjualan lip product Wardah di gerai tersebut selama periode September 2025 hingga Maret 2026, yang mengindikasikan adanya persoalan pada keputusan pembelian konsumen. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan populasi konsumen wanita yang melihat lip product Wardah melalui media sosial kemudian membeli produk tersebut di Watsons Center Point Medan. Sampel penelitian ditentukan menggunakan teknik purposive sampling dengan jumlah 98 responden, mengacu pada pedoman Hair et al. (2022) yang mengalikan jumlah indikator dengan angka lima hingga sepuluh. Data primer dikumpulkan melalui kuesioner berskala Likert yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis menggunakan analisis regresi linear berganda dengan bantuan program SPSS versi 25, didahului oleh uji asumsi klasik berupa uji normalitas, multikolinearitas, dan heteroskedastisitas. Hasil penelitian menunjukkan bahwa secara parsial, Social Media Marketing tidak berpengaruh signifikan terhadap Keputusan Pembelian (t hitung -1,859; sig 0,066), sedangkan Brand Trust berpengaruh positif dan signifikan (t hitung 5,281; sig 0,000) dan Kualitas Produk juga berpengaruh positif dan signifikan (t hitung 3,297; sig 0,001). Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai F hitung sebesar 111,418 (sig 0,000) serta nilai Adjusted R Square sebesar 0,773, yang berarti ketiga variabel mampu menjelaskan 77,3 persen variasi Keputusan Pembelian, sedangkan 22,7 persen sisanya dipengaruhi faktor lain di luar model. Temuan ini mengindikasikan bahwa Brand Trust merupakan faktor paling dominan, diikuti oleh Kualitas Produk, sementara Social Media Marketing perlu dioptimalkan melalui strategi konten yang lebih interaktif agar mampu membangun keterlibatan konsumen secara lebih efektif dan pada akhirnya berkontribusi terhadap keputusan pembelian.
Co-Authors Aprinawati, Aprinawati Austin Beyn Beril Jahran Saragih Dina Aulia Gita Kusuma Dewi Harahap Hilma Harmen Jui Fivri Purba Nur Aisyah Batubara Nurul Amaliyah Simanungkalit Reginawati Sitompul Rinalia Fauziah Br Manik Siregar, Zulkarnain Syafika Syafika Syarifah Khalisa Adilla