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All Journal Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Ekonomi, Manajemen, Akuntansi
Gita Kusuma Dewi Harahap
Universitas Negeri Medan
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

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Pengaruh Lingkungan Keluarga Terhadap Pilihan Karier Berwirausaha Pada Remaja Dina Aulia; Gita Kusuma Dewi Harahap; Nurul Amaliyah Simanungkalit; Reginawati Sitompul; Rosi Dearan S Lingga; Syarifah Khalisa Adilla
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5846

Abstract

Career choice is an important aspect of individual development, especially during adolescence. Among the various career options available, entrepreneurship is becoming an increasingly attractive alternative. The choice to become an entrepreneur is not only driven by external factors but also driven by the internal environment, especially the family. This study aims to analyze the influence of the family environment on entrepreneurial career choices in adolescents. This study uses quantitative methods. Data were collected through questionnaires filled out by 75 adolescents aged 12 to 22 years. The analysis technique used was simple linear regression to test the relationship between family support and entrepreneurial career choice in adolescents. The results showed that the family environment has a significant effect on entrepreneurial career choice, with a coefficient of determination (R²) of 0.607 This means that 60.7% of entrepreneurial interest is influenced by the family environment, while the rest is influenced by other factors. These findings are expected to be useful to add insight into the family to create an environment that supports entrepreneurial careers among adolescents.
Pengaruh Lingkungan Keluarga Terhadap Pilihan Karier Berwirausaha Pada Remaja Dina Aulia; Gita Kusuma Dewi Harahap; Nurul Amaliyah Simanungkalit; Reginawati Sitompul; Rosi Dearan S Lingga; Syarifah Khalisa Adilla
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5846

Abstract

Career choice is an important aspect of individual development, especially during adolescence. Among the various career options available, entrepreneurship is becoming an increasingly attractive alternative. The choice to become an entrepreneur is not only driven by external factors but also driven by the internal environment, especially the family. This study aims to analyze the influence of the family environment on entrepreneurial career choices in adolescents. This study uses quantitative methods. Data were collected through questionnaires filled out by 75 adolescents aged 12 to 22 years. The analysis technique used was simple linear regression to test the relationship between family support and entrepreneurial career choice in adolescents. The results showed that the family environment has a significant effect on entrepreneurial career choice, with a coefficient of determination (R²) of 0.607 This means that 60.7% of entrepreneurial interest is influenced by the family environment, while the rest is influenced by other factors. These findings are expected to be useful to add insight into the family to create an environment that supports entrepreneurial careers among adolescents.
Pengaruh Perceived Value dan Kualitas Pelayanan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Moderasi pada Rumah Makan Kebun Pondok Punokawan Binjai Gita Kusuma Dewi Harahap; Riza Indriani
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13686

Abstract

Persaingan industri kuliner di Kota Binjai yang tumbuh pesat, dengan jumlah rumah makan meningkat lebih dari sepuluh kali lipat dalam lima tahun terakhir, menuntut pelaku usaha untuk mempertahankan loyalitas pelanggan melalui strategi yang komprehensif. Penelitian ini bertujuan untuk menganalisis pengaruh perceived value dan kualitas pelayanan terhadap loyalitas pelanggan, serta menguji peran kepuasan pelanggan dalam memoderasi kedua hubungan tersebut pada Rumah Makan Kebun Pondok Punokawan Binjai. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif. Sampel terdiri atas 119 pelanggan yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan perangkat SmartPLS versi 4. Hasil penelitian menunjukkan bahwa perceived value berpengaruh positif dan signifikan terhadap loyalitas pelanggan (t-statistic = 4,268; p-value = 0,000). Kualitas pelayanan juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan (t-statistic = 5,991; p-value = 0,000). Temuan penting mengungkapkan bahwa kepuasan pelanggan mampu memoderasi pengaruh perceived value terhadap loyalitas (t-statistic = 2,157; p-value = 0,031), namun tidak mampu memoderasi pengaruh kualitas pelayanan terhadap loyalitas (t-statistic = 0,841; p-value = 0,400). Model penelitian memiliki nilai adjusted R-square sebesar 0,780, yang mengindikasikan bahwa 78,0 persen variasi loyalitas pelanggan dapat dijelaskan oleh variabel dalam model. Temuan ini memberikan implikasi teoretis bahwa kepuasan pelanggan berperan sebagai penguat selektif yang hanya efektif ketika didorong oleh persepsi nilai, bukan sekadar kualitas layanan. Implikasi manajerial menekankan perlunya rumah makan tradisional untuk menyeimbangkan strategi penetapan harga dengan kualitas produk, sekaligus meningkatkan standar pelayanan secara konsisten.
Co-Authors Ahmad Zacky Nasution Aprinawati, Aprinawati Dina Aulia Hilma Harmen Kharisma Nurbani Muhammad Rafli Alvaro Nitasari Lasma Uhur Sidebang Nurul Amaliyah Simanungkalit Reginawati Sitompul Riza Indriani Rosi Dearan S Lingga Syarifah Khalisa Adilla Yeni Indriani Br Manurung