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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Austin Beyn Beril Jahran Saragih
Universitas Negeri Medan
Economics, Econometrics & Finance Social Sciences

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Analisis Faktor-Faktor yang Mendorong Generasi Z Memulai Bisnis Sendiri Marsela Natalie Hutapea; Rizky Idaman Telaumbanua; Rizky Ramadha; Oscar Majeovan Basieta Surbakti; Jonatan Gerald; Austin Beyn Beril Jahran Saragih
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5821

Abstract

This study aims to analyze the factors that drive Generation Z to start their own businesses. Generation Z, born after 1996, tends to be more interested in creating business opportunities rather than working for established companies. This research uses a quantitative approach with a survey method targeting students in Indonesia. The independent variables in this study include internal factors such as entrepreneurial motivation and risk-taking attitudes, as well as external factors like the influence of technology, social support, and market opportunities. The results of the simple linear regression analysis show that these driving factors have a positive and significant impact on Generation Z's decision to start their own businesses, with an R² value of 39.5%. Family support, peer influence, and access to technology are critical factors that increase the likelihood of Generation Z engaging in entrepreneurship. This study suggests that policymakers and educational institutions should further support the development of entrepreneurship among young generations.
Co-Authors Aprinawati, Aprinawati Hilma Harmen Jonatan Gerald Jui Fivri Purba Marsela Natalie Hutapea Nur Aisyah Batubara Oscar Majeovan Basieta Surbakti Rinalia Fauziah Br Manik Rizky Idaman Telaumbanua Rizky Ramadha Rosi Dearan S Lingga Syafika Syafika