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Perancangan Website sebagai Media Pemasaran Digital UMKM Tuku Jajanan Padang Tari Nurlaini; Chelsi Aprilia Hidayat; Gita Aulia Rahman; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Limited market reach remains a structural obstacle that frequently constrains the competitiveness of micro, small, and medium enterprises (MSMEs) in the digital era. This Project Based Learning (PBL) activity aims to examine the digital marketing needs of the culinary MSME Tuku Jajanan Padang and to design a website that serves as a representative digital marketing medium. The methods applied include field observation, an in-depth interview with the business owner, identification of system requirements, interface design on the SITE123 platform, and evaluation of the design outcomes. The findings show that this MSME possesses strong product potential but has so far depended entirely on a single Instagram account, without a more structured digital channel. The resulting website integrates eight main components-a homepage, brand narrative, profile video, beverage and food catalogs, service standards, and an integrated location map-and is accessible at http://6a2bf9ed7b5ed.site123.me. This website is expected to broaden market reach, strengthen business credibility, and support the sustainable growth of the MSME's revenue.
Peran Blogger dalam Meningkatkan Branding dan Penjualan Produk Rendang UMKM Mama Uci Adi Kurniawan; Fauzan Anshari; Nova Dilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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In today’s digital era, utilizing online media has become a crucial strategy for SMEs to expand their market reach and increase sales. This study examines the role of bloggers in enhancing branding and sales of Rendang products from the SME Mama Uci. The method used is a qualitative study involving interviews and observations of bloggers and SME actors. The results indicate that bloggers are effective in building brand image through informative and engaging content, thereby increasing consumer trust and expanding the market for Mama Uci’s Rendang products. Collaboration with bloggers also significantly contributes to increased sales volume. This study concludes that bloggers are strategic partners in digital marketing efforts for SMEs to improve competitiveness and business sustainability
Pemanfaatan Blogger Web Design sebagai Media Informasi Digital dan Promosi Usaha Martabak Mahkota Viola Rahmadani; Dila Kurnia; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study analyzes the promotional strategies and blog performance of Martabak Mahkota, a culinary business that uses the Blogger platform as a marketing tool. The research focuses on promotional content, operational time management, and the blog's interface for attracting customers. Results indicate that the "buy 10 get 1 free" promotion has the potential to increase order volume, but its effectiveness depends on the promotion's visibility, ease of ordering, and the quality of online content.
Pemberdayaan Blogger sebagai Mitra Strategis dalam Peningkatan Branding dan Pemasaran UMKM Martabak: Studi Kasus Usaha Martabak Ambun di Payakumbuh Ahmad Zulfikri; M. Wily Mahmuda; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Martabak Ambun MSME is a local culinary business focusing on sweet and savory martabak products. As a growing enterprise at the regional level, Martabak Ambun faces challenges in expanding its market, building brand identity, and increasing competitiveness. This community service program aims to strengthen branding and digital marketing through training and mentoring on promotional strategies. The methods applied include observation, interviews, training on social media utilization, and implementation of digital content design. The results show an improvement in MSME understanding of branding strategies, the use of digital platforms (Instagram, Facebook, TikTok), and increased consumer engagement. Thus, empowering Martabak Ambun through digital marketing strategies has proven effective in enhancing the competitiveness of local culinary businesses.
Strategi Pengembangan Pembelajaran Tahfidz Harian untuk Optimalisasi Hafalan Juz ‘Amma Siswa MDTA Al Azhar Tapus Citra Aulia Putri; Hikmah Hayati; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to develop an effective daily tahfidz learning strategy to improve Juz ‘Amma memorization among MDTA students. The problems identified include inconsistency in daily recitations, lack of review activities, and limited teaching methods. A qualitative approach was applied using observation, interview, and documentation techniques. The strategies implemented consisted of daily verse recitation, weekly review, peer learning, and a reward system. The results showed an average improvement of 30% in students’ memorization within one semester. Moreover, students’ motivation and discipline also increased. This study further emphasizes that tahfidz is not merely about memorizing, but also about forming consistent learning habits. The daily routine approach helps students build discipline, peer collaboration, and self-confidence. Consequently, tahfidz programs need to integrate structured and innovative learning methods to achieve sustainable improvement.
Pemanfaatan Blog Sebagai Media Digital Marketing Untuk Meningkatkan Branding dan Promosi UMKM AR_FLORIST Diera Digital Nurmah Ningrum; Nada Alifia; Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The development of digital technology has created new opportunities for micro, small, and medium enterprises (MSMEs) to expand their markets and enhance competitiveness. AR_FLORIST is an MSME engaged in the floral board service sector, established in July 2025 in Padang City by owner Loli Ferbrina. The products offered include rustic floral boards and flowerbox boards with various themes tailored to customer requests. This study aims to analyze the utilization of blogs as a digital marketing medium to enhance the branding and promotion of AR_FLORIST. The research employed a descriptive qualitative approach through observation, interviews, and documentation. The results show that blogs can increase brand awareness, strengthen business image, and broaden promotional reach through creative content. Therefore, blogs serve as a strategic tool in supporting digital marketing for AR_FLORIST amid today’s competitive business environment.
Perancangan Web Blogger untuk Meningkatkan Branding UMKM Pondok Buah Uly Dwi Laras Sakti Afrita; Fatimah Azahra; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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MSMEs in Indonesia play an important role in supporting the national economy. However, not all MSMEs have access to and knowledge of how to utilize digital technology as a means of business development. One solution that can be used is a free blogging platform such as Blogger. Through blogging, business owners can introduce their products more widely and build a positive brand image. This study aims to design and implement a Blogger-based website for Pondok Buah Uly SMEs, with a primary focus on improving branding and market reach. The methodology used is a qualitative approach through direct interviews and observation. The results of this study indicate that blogs are very helpful for SMEs in presenting their business identity in a more professional manner, while also serving as a cheap and effective marketing medium.
Implementasi Website Berbasis Webflow sebagai Media Promosi Digital UMKM Jajanan Sulthan Food and Drink Marcella Deani Putri; Dwivira Alviani Prista; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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In today's digital age, the use of information technology is no longer just an essential strategic need to maintain competitiveness and business continuity. Along with technological developments, marketing has also evolved. The development of the internet and digital technology has changed the way we market. Digital marketing makes it possible to market products and services through websites, social media, email, and mobile applications. This has had a positive impact on Micro, Small, and Medium Enterprises (MSMEs). An effective strategy for marketing products digitally is through an attractive and easily accessible website. One digital marketing strategy through a website is using the Webflow platform. This study focuses on the design and implementation of a website for the MSME "Jajanan Sulthan Food and Drink" using the Webflow platform. The results show that the use of a website increases the effectiveness of MSME product marketing through interactive and informative digital media. The research method used is a case study with a qualitative approach through interviews. This research is expected to provide an innovative solution for MSMEs in expanding market reach and increasing product sales sustainably.
Perancangan dan Pembuatan Website UMKM Menggunakan Platform Webflow sebagai Media Promosi Digital M Fatur Rahman; Fauziah Zulvios; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Digital marketing has now become one of the key factors for micro, small, and medium enterprises (MSMEs) in promoting their products. This journal focuses on digital marketing strategies through Webflow for Queen Laundry MSME to enhance visibility and market penetration. The journal begins by providing context on the importance of digital marketing in the era of information and communication technology. In addition, this study explores the success of marketing through Webflow by examining website platforms relevant to Queen Laundry’s target market. The digital marketing methods through Webflow include creating an attractive website design, integrating customer testimonials, and implementing interactive and informative content strategies. Through the analysis of website traffic data, social media interactions, and customer data, this journal evaluates the effectiveness of these strategies in increasing online presence and customer engagement. The results of the study show that digital marketing through Webflow has a positive impact on brand awareness, consumer engagement, and customer loyalty improvement for Queen Laundry. This journal provides practical recommendations for Queen Laundry MSME to improve the effectiveness of digital marketing through Webflow, including enhancing content quality, developing relevant customer engagement strategies, and utilizing analytical data for better decision-making.
Desain dan Pengembangan Website UMKM Salad Buah by Navama Untuk Meningkatkan Citra dan Penjualan Online Annisa Rahayu Irfany; Diva Ramadhan Fianda; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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UMKM merupakan sektor penting dalam pertumbuhan ekonomi nasional, namun banyak pelaku UMKM yang masih menghadapi kendala dalam promosi digital. Salad Buah by Navama adalah salah satu UMKM di bidang kuliner yang memerlukan media pemasaran modern untuk memperluas jangkauan konsumen. Kegiatan pengabdian masyarakat ini bertujuan merancang web design berbasis landing page menggunakan platform Netlify untuk meningkatkan branding, pemasaran, serta aksesibilitas informasi produk. Metode perancangan dilakukan melalui analisis kebutuhan, desain antarmuka dengan pendekatan user centered design, serta implementasi web sederhana dengan tampilan modern. Hasil yang dicapai adalah website interaktif beralamat di https://saladbuahbynavama1.netlify.app/  yang memuat informasi produk, profil usaha, kontak, dan keunggulan layanan. Penerapan web design ini terbukti meningkatkan visibilitas UMKM secara online dan menjadi sarana promosi yang efektif.  
Co-Authors Adi Kurniawan Agsel Anugrah Budiman Ahmad Zulfikri Aisyah Rendini Aizil Nasri Amanda Paradita Adha Annisa Rahayu Irfany Chelsi Aprilia Hidayat Cinta Hanaya Citra Aulia Putri Dea Stevy Husna Desi Fauziah Bahri Dila Kurnia Diva Ramadhan Fianda Dwi Laras Sakti Afrita Dwivira Alviani Prista Fatimah Azahra Fauzan Anshari Fauziah Zulvios Gita Aulia Rahman Hariefan Saputra Hikmah Hayati Ilham Azhar Fikri Jefica Septriana Karissa Mulia M Agung Hermawan M Fatur Rahman M. Wily Mahmuda Maha Rani Marcella Deani Putri Muhammad Yahya Mutia Aulia Nada Alifia Najwa Febry Hardiyessi Nasywa Adillah Nova Dilastri Novadilastri Nurmah Ningrum Nurul Hikmah Farisy Rafi Ramadino Rasyadah Fadhillah Riani Hutajulu Risma Risma Riva Nurul Hasanah Romi Romi Sarah Mujahidah Silva Febria Yutrisna Siska Mariyanti Sultan Ikram Al Afi Syinta Yollivia Tari Nurlaini Tarisa Amimi Tasya Desma Albarokah Tiara Dwi Andriansyah Viola Rahmadani Wulan Nofita Ningsih Zalfaa Salsabil Andiva Zikriyya Turrabi’ah Hanif Zulfitri Yani