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Penerapan Digital Web Design Marketing dalam Meningkatkan Strategi Pemasaran UMKM Kuliner Abak Chef The Bastley Dea Stevy Husna; Maha Rani; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The rapid development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve their marketing strategies through the implementation of digital web design marketing. This study aims to analyze how the utilization of a website designed with a strategic web design approach can support the promotion and sales of products in the culinary MSME Abak Chef The Bastley. The developed website showcases the business profile, menu offerings, delivery services, and promotional content optimized to attract online customers. The research methods include literature study, direct observation, and document analysis related to the MSME’s profile. The results reveal that the presence of a website facilitates easier access to product information, expands marketing reach, and enhances the professional image of the MSME in the eyes of consumers. Therefore, implementing digital web design marketing proves to be an effective strategy for culinary MSMEs to adapt to the digital marketing era and improve business competitiveness. costs.
Pemanfaatan Web Design Untuk Meningkatkan Pemasaran Pondok Pical Sate Ima Rasyadah Fadhillah; Riva Nurul Hasanah; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This Project-Based Learning project aims to provide an understanding of the creative implementation of electronic or online sales at Pondok Pical Sate Ima to make the marketing process more effective and efficient. The research method used was qualitative, with data sourced from Pondok Pical Sate Ima, one of the MSMEs in Padang City. This research focused on creating a marketplace using HTML code as a form of implementing digital technology in the sales system. Data collection techniques were conducted through surveys and interviews, using mobile phones for documentation and writing materials for taking notes as needed. The results indicate that Pondok Pical Sate Ima has a desire to innovate and adapt to new technologies creatively and innovatively, thus managing risks and competing with technological developments in today's society.
Pemanfaatan Google Sites sebagai Strategi Promosi Digital UMKM Roti Tenong Cabang Pasar Baru Aisyah Rendini; Nurul Hikmah Farisy; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study discusses the use of Google Sites as a digital promotion strategy for the Pasar Baru branch of Roti Tenong MSME. The method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The results show that the implementation of Google Sites makes it easier for business actors to display their profiles, product catalogs, and contact information professionally. In addition, this site contributes to increasing consumer interest and ease of access to product information online. The use of Google Sites is also considered efficient because it does not require high creation and maintenance costs. Based on the results of the study, it can be concluded that Google Sites is an effective, practical, and relevant alternative solution for MSMEs in developing digital promotion strategies in the current era of technological transformation.
Perancangan Website sebagai Media Promosi Digital pada UMKM Empek-Empek Ayuk Sarti Tarisa Amimi; Mutia Aulia; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This article describes the design of a website as a digital promotion medium for the micro, small, and medium enterprise (MSME) Empek-Empek Ayuk Sarti using the Webflow platform. The purpose of this community service activity is to help MSMEs expand their digital marketing reach and strengthen their professional image. The method used was a qualitative descriptive approach through observation, interviews, and direct website design implementation. The results show that the use of Webflow makes the website creation process easier, even for users without programming skills. The resulting website features product information, company profiles, and contact pages that enhance accessibility and marketing effectiveness. This activity demonstrates that simple website design training can significantly improve MSME digital competence and promotional impact.
Strategi Pengembangan Pemasaran Digital Menggunakan Webflow pada UMKM Ayam Geprek Atuk di Kota Padang Ilham Azhar Fikri; Romi Romi; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Pemasaran digital kini menjadi salah satu faktor penting bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam mempromosikan produknya. Jurnal ini berfokus pada strategi pemasaran digital melalui Webflow bagi UMKM Ayam Geprek Atuk untuk meningkatkan visibilitas dan penetrasi pasar. Jurnal ini diawali dengan memberikan konteks pentingnya pemasaran digital di era teknologi informasi dan komunikasi. Selain itu, penelitian ini mengeksplorasi keberhasilan pemasaran melalui Webflow dengan mengkaji platform website yang relevan dengan target pasar UMKM Ayam Geprek Atuk. Metode pemasaran digital melalui Webflow meliputi pembuatan tampilan website yang menarik, integrasi testimoni pelanggan, serta penerapan strategi konten yang interaktif dan informatif. Melalui analisis data lalu lintas situs web, interaksi media sosial, dan data pelanggan, jurnal ini mengevaluasi efektivitas strategi tersebut dalam meningkatkan kehadiran online dan keterlibatan pelanggan. Hasil penelitian menunjukkan bahwa pemasaran digital melalui Webflow memberikan dampak positif terhadap kesadaran merek, keterlibatan konsumen, dan peningkatan loyalitas pelanggan pada Ayam Geprek Atuk. Selain itu, jurnal ini juga menyoroti tantangan yang mungkin dihadapi UMKM ketika menerapkan strategi pemasaran digital, seperti keterbatasan anggaran dan kurangnya pemahaman tentang manfaat pemasaran digital. Jurnal ini memberikan rekomendasi praktis bagi UMKM Ayam Geprek Atuk untuk meningkatkan efektivitas pemasaran digital melalui Webflow, termasuk peningkatan kualitas konten, strategi keterlibatan pelanggan yang relevan, serta pemanfaatan data analitik untuk pengambilan keputusan yang lebih tepat. Webflow juga dapat dimanfaatkan untuk meningkatkan kualitas konten, memperkuat strategi keterlibatan blogger yang relevan, serta menggunakan data analitis secara optimal.
Perancangan Website E-Commers SRC Bunda Untuk Media Penjualan Produk Nasywa Adillah; Desi Fauziah Bahri; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The design of the SRC Bunda e-commerce website was carried out to simplify and modernize the buying and selling process in stores. In the current digital era, people's shopping habits have changed a lot. Many customers prefer to shop online because it is considered more practical, time-saving and flexible. Seeing these changes, SRC Bunda as a grocery store that sells daily necessities is trying to adapt by implementing a web-based sales system.  This website was developed using HTML, CSS, and JavaScript by displaying the main features in the form of product search, product categories, and a shopping basket that is connected directly to WhatsApp to simplify the ordering process. The design process focuses on ease of use, an attractive interface, and ease of access on various devices such as laptops and smartphones.  The implementation results show that the website can run well, the visual appearance is attractive, and the navigation is easy to understand by users from various groups. With this website, it is hoped that store sales will increase, service to customers will become more efficient, and be able to support the digitalization of MSMEs so they can compete in the modern market.
Pemanfaatan Platform Website E-Commerce Dalam Membangun Brand Awareness Oto 12 Drink Sarah Mujahidah; Karissa Mulia; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This paper discusses the use of e-commerce website platforms in building brand awareness for Oto 12 Drink, a micro, small, and medium enterprise located in Padang City. The purpose of this study is to determine the extent to which the use of e-commerce websites can increase brand awareness among consumers. The approach used is a descriptive qualitative approach with data collection methods in the form of observation, interviews, and documentation. The results of the study show that e-commerce websites play an important role in introducing products, providing clear information, and attracting consumer interest through interactive display designs and features. In addition, the integration of websites with social media also helps to expand the scope of promotion. Overall, the use of e-commerce websites has proven to be effective in building and strengthening brand awareness of Oto 12 Drink in today's digital age.
Pengembangan Website Interaktif sebagai Media Pemasaran UMKM Batagor Keliling Aizil Nasri; Tasya Desma Albarokah; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The mobile Batagor MSME faces challenges in expanding its market reach and increasing sales through conventional marketing methods. This study aims to develop an interactive website as an effective digital marketing medium for the MSME. The website is designed with features such as a product catalog, online ordering system, and social media integration to enhance customer interaction and accessibility. The research employs a Research and Development (R&D) approach, including needs analysis, design, development, and functionality testing of the website. Testing results show a 150% increase in website visits and a 40% increase in online transactions within three months after launch. These findings demonstrate that an interactive website can be an effective solution to expand market reach and boost sales for the mobile Batagor MSME in the digital era.
Pemanfaatan Website Sebagai Media Informasi Serta Meningkatkan Branding Apotek Assyifa Farma Risma Risma; Tiara Dwi Andriansyah; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The use of information technology has become an essential strategy to enhance business competitiveness, including in the healthcare service sector. This study aims to analyze the role of websites as an information medium and a branding tool for Apotek Assyifa Farma. The research method used is descriptive qualitative with data collected through observation, interviews, and documentation. The results show that the existence of a website helps expand the reach of information to customers, facilitates service access, and improves the pharmacy’s professional image in the community. In addition, the informative design and content of the website strengthen brand identity and customer trust. Therefore, optimizing website utilization can serve as an effective medium to support communication and branding strategies of Apotek Assyifa Farma in the digital era.
Implementasi Desain Web Interaktif Berbasis Webflow pada UMKM Catering Uni Dina sebagai Strategi Digital Marketing Agsel Anugrah Budiman; Rafi Ramadino; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the implementation of an interactive web design based on Webflow for the MSME Catering Uni Dina as an effort to enhance promotion and expand digital marketing reach. In the midst of today’s technological advancements, MSMEs need to utilize digital media to introduce their products and build communication with customers. Through an interactive design approach, the website not only serves as an information medium but also attracts users’ attention and simplifies the ordering process. The design process was carried out through several stages: needs analysis, interface design, and implementation using the Webflow platform. The results show that a responsive and visually appealing website design can increase customer interest and strengthen the business image. Moreover, the use of Webflow has proven to help business owners manage their websites easily without needing to understand programming languages. Therefore, implementing a Webflow-based web design can be an effective digital marketing strategy for MSMEs such as Catering Uni Dina.
Co-Authors Adi Kurniawan Agsel Anugrah Budiman Ahmad Zulfikri Aisyah Rendini Aizil Nasri Amanda Paradita Adha Annisa Rahayu Irfany Chelsi Aprilia Hidayat Cinta Hanaya Citra Aulia Putri Dea Stevy Husna Desi Fauziah Bahri Dila Kurnia Diva Ramadhan Fianda Dwi Laras Sakti Afrita Dwivira Alviani Prista Fatimah Azahra Fauzan Anshari Fauziah Zulvios Gita Aulia Rahman Hariefan Saputra Hikmah Hayati Ilham Azhar Fikri Jefica Septriana Karissa Mulia M Agung Hermawan M Fatur Rahman M. Wily Mahmuda Maha Rani Marcella Deani Putri Muhammad Yahya Mutia Aulia Nada Alifia Najwa Febry Hardiyessi Nasywa Adillah Nova Dilastri Novadilastri Nurmah Ningrum Nurul Hikmah Farisy Rafi Ramadino Rasyadah Fadhillah Riani Hutajulu Risma Risma Riva Nurul Hasanah Romi Romi Sarah Mujahidah Silva Febria Yutrisna Siska Mariyanti Sultan Ikram Al Afi Syinta Yollivia Tari Nurlaini Tarisa Amimi Tasya Desma Albarokah Tiara Dwi Andriansyah Viola Rahmadani Wulan Nofita Ningsih Zalfaa Salsabil Andiva Zikriyya Turrabi’ah Hanif Zulfitri Yani