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All Journal Jurnal Ilmiah Poli Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Proceeding Applied Business and Engineering Conference Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Novadilastri
Politeknik Negeri Padang
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Potensi Wisata Halal dalam Meningkatkan Kesejahteraan Masyarakat Gustina Gustina; Yenida Yenida; Novadilastri Novadilastri
Jurnal Ilmiah Poli Bisnis Volume 11 Nomor 2 Tahun 2019
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.11.No. 2.254

Abstract

Tourism is a sector that is growing very rapidly at this time in Indonesia. The purpose of this study is to explore the potential of halal tourism owned by Air Manis Beach (PAM) which can increase income and welfare of the surrounding community. This research is a qualitative study which uses primary data as the source of the data. Data obtained through field observations and in-depth interviews with selected respondents. These respondents consisted of 10 business people or community who are in PAM. The results of this study indicate that the community around PAM including business actors in PAM feel the great potential of PAM tourism in increasing employment opportunities, business chances and increasing their welfare. The hoping is that the government can cooperate better with the community and business practitioners in PAM in terms of management, development and improvement of these tourist destinations.
Pembuatan dan Pelatihan Tata Kelola Website Nagari Untuk Promosi Digital Yuhefizar; Ikhsan Yusda Prima Putra; Yenida; Lilimiwirdi; Novadilastri; Witri Handayani; Variyetmi Wira; Hidra Amnur; Zulka Hendri; Deddy Prayama
Prosiding SISFOTEK Vol 5 No 1 (2021): SISFOTEK V 2021
Publisher : Ikatan Ahli Informatika Indonesia

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Abstract

The existence of a website in the current digitalization era has become a mandatory requirement for every Nagari (Village), as a promotional medium and an effort to digitize all business processes in the Nagari. For this reason, in this service activity an official village website was created and given website management training to village staff for digital promotion purposes. The website is equipped with menus that explain in detail the profile, potential, and facilities of the Nagari. Based on the results of a survey conducted after the training activities, it was concluded that an increase in the understanding of Nagari staff in managing the website was achieved by 90%, so that by utilizing the website media there was an increase in efficiency and effectiveness in digitally disseminating Nagari information to the wider community. This has a positive impact on the performance of the nagari government.
Eksplorasi Literasi Keuangan Pada UMKM Sumatera Barat: Sebuah Studi Di UMKM Salsabila Gustina; Novadilastri; Yenida
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

Currently, financial literacy is something that absolutely must be owned by entrepreneurs, including MSMEs. Financial literacy shows how a person's financial knowledge, attitudes, skills and behaviours are. Good financial literacy will encourage good financial behaviours. The purpose of this study is to explore the financial behaviours of entrepreneurs including MSMEs and also the obstacles that occur in this regard. The methodology used in this study is qualitative research with interviews / in-depth interviews as data collection media. In addition, researchers also conducted field observations. This study found that MSME entrepreneurs have had a fairly good financial behaviour. This is evident from the knowledge, attitudes and financial skills they have in dealing with problems and managing their finances. The recommendation of this research is the attention and support of the government as a stakeholder for MSMEs to improve this financial literacy ability. Keywords: Financial literacy, knowledge, attitude, financial behavior
Optimalisasi Promosi Nagari Berbasis Website Yuhefizar; Novadilastri; Witri Handayani; Rita Afyenni; Andi Syukri
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

Information disclosure in the digital era is now very important for government institutions, includingNagari whose communities are diverse, so that all public information from Nagari can be known by the public.Therefore, the existence of the nagari website can be optimized for its function as a nagari promotion media.Service activities are carried out in 4 stages, namely the preparation, implementation, mentoring and evaluationstages at Nagari Koto Tinggi Kuranji Hilir, Sungai Limau District, Padang Pariaman Regency which previouslydid not have a nagari website. The purpose of this service is to help provide nagari profiles website, nagariwebsite governance training and digital promotions, as well as provide ongoing assistance after service activities.After conducting an evaluation at the end of the activity in the form of a questionnaire, it was concluded that thetraining participants had understood how to manage the nagari website and for digital promotion purposes, thiswas proven by the updating of the nagari website content at the address www.kototinggikuranjihilir.org.
PELATIHAN SADAR WISATA BAGI ANGGOTA POKDARWIS DESA WISATA CAGAR BUDAYA KOTA TUA BATANG ARAU Zengga Zengga; Rifdatul Husna; Zulfitri Yani; Novadilastri Novadilastri; Haris Haris
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.50575

Abstract

Kawasan Kota Tua merupakan salah satu nagari yang berada di kecamatan Padang Selatan. Daerah ini memiliki beberapa potensi yang bisa dikembangkan menjadi kegiatan pariwisata,. Masyarakat di daerah ini berinisiatif membentuk Kelompok Sadar Wisata (Pokdarwis) agar melalui Pordarwis tersebut bisa berkembang kegiatan pariwisata di Kawasan Kota Tua ini. Saat ini sudah banyak pengunjung yang datang untuk berekreasi ke daerah tersebut, namun kawasan Kota Tua tersebut belum dikelola dengan baik oleh masyarakat. Pokdarwis yang sudah terbentuk diharapkan bisa mengelola potensi dan sumber daya yang ada. Akan tetapi saat ini sumber daya manusia yang bergabung di Desa Wisata Cagar Budaya Batang Arau ini masih memiliki keterbatasan dalam pengembangan kegiatan pariwisata di daerah ini.masih minimnya pengetahuan mitra terhadap pariwisata yang berakibat wisatawan tidak senang terhadap pelayanan dari Desa Wisata Cagar Budaya Kota Tua Batang Arau Batang Arau ini . Oleh sebab itu kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan kepada anggota Desa Wisata Cagar Budaya Kota Tua Batang Arau Batang Arau ini, dalam memberikan pengetahuan tentang pelatihan Sadar Wisata di objek wisata kawasan kota tua ini
Pemanfaatan Blog Sebagai Media Digital Marketing Untuk Meningkatkan Branding dan Promosi UMKM AR_FLORIST Diera Digital Nurmah Ningrum; Nada Alifia; Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology has created new opportunities for micro, small, and medium enterprises (MSMEs) to expand their markets and enhance competitiveness. AR_FLORIST is an MSME engaged in the floral board service sector, established in July 2025 in Padang City by owner Loli Ferbrina. The products offered include rustic floral boards and flowerbox boards with various themes tailored to customer requests. This study aims to analyze the utilization of blogs as a digital marketing medium to enhance the branding and promotion of AR_FLORIST. The research employed a descriptive qualitative approach through observation, interviews, and documentation. The results show that blogs can increase brand awareness, strengthen business image, and broaden promotional reach through creative content. Therefore, blogs serve as a strategic tool in supporting digital marketing for AR_FLORIST amid today’s competitive business environment.
Perancangan Web Blogger untuk Meningkatkan Branding UMKM Pondok Buah Uly Dwi Laras Sakti Afrita; Fatimah Azahra; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

MSMEs in Indonesia play an important role in supporting the national economy. However, not all MSMEs have access to and knowledge of how to utilize digital technology as a means of business development. One solution that can be used is a free blogging platform such as Blogger. Through blogging, business owners can introduce their products more widely and build a positive brand image. This study aims to design and implement a Blogger-based website for Pondok Buah Uly SMEs, with a primary focus on improving branding and market reach. The methodology used is a qualitative approach through direct interviews and observation. The results of this study indicate that blogs are very helpful for SMEs in presenting their business identity in a more professional manner, while also serving as a cheap and effective marketing medium.
Penggunaan Blogger sebagai media Promosi Digital untuk meningkatkan Branding UMKM Tahu Bakso Perintis Zalfaa Salsabil Andiva; Zikriyya Turrabi’ah Hanif; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The Tofu Bakso Perintis MSME is proof that a simple business can grow significantly with the right strategy. In the digital era, promotions are no longer limited to direct sales, but can be expanded through effective blogger platforms to introduce products to a wider audience. By utilizing digital marketing, this MSME is able to build strong branding, create a positive image, and maintain consumer loyalty. Promotion through articles, social media, and creative content makes Tofu Bakso Perintis more widely known. In addition to offering a distinctive taste, this MSME also encourages local entrepreneurs to be unafraid of competition in the modern era. Combining product quality with a digital-based promotional strategy will help Tofu Bakso Perintis grow, not only in the local market but also with the opportunity to penetrate the national market.
Optimalisasi Blog Sebagai Media Promosi Digital Pada UMKM Bakso Brakbruk Khas Purwokerto di Kota Padang Syinta Yollivia; Riani Hutajulu; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Digital technology development provides significant opportunities for MSMEs to enhance competitiveness through online marketing. Bakso Brakbruk MSMEs typical of Purwokerto in Padang City face challenges in utilizing digital media to expand market reach. Blogs as digital platforms have the potential to increase product visibility and build communication with consumers. This community service aims to analyze the use of blogs as a digital marketing strategy for Bakso Brakbruk MSMEs. The method used is a qualitative descriptive approach through observation, interviews, and documentation to collect data on blog implementation in marketing activities. Results show that blog usage can increase brand awareness, facilitate customer interaction, and present comprehensive product information. Optimal blog implementation requires consistent content strategies and understanding of local target market characteristics. Blog usage proves effective as an economical promotional medium for developing traditional culinary businesses in the digital era.
Perancangan Web Blogger untuk Meningkatkan Branding UMKM Warung Ajja Cinta Hanaya; Najwa Febry Hardiyessi; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Warung Ajja is a culinary MSME that requires a branding strategy to increase its competitiveness. The use of digital technology through the Blogger platform offers an affordable, accessible, and effective solution. This study aims to design a Blogger-based website to introduce products while building the brand image of Warung Ajja. The methodology applied is a qualitative approach through interviews with the business owner and direct observation. The results of this research show that the website helps the MSME present its business identity more professionally, provide clear product information, and expand promotional reach. The use of Blogger has proven to increase the digital visibility of Warung Ajja.
Co-Authors Andi Syukri Cinta Hanaya Deddy Prayama Dwi Laras Sakti Afrita Fatimah Azahra Gustina Haris Haris Hidra Amnur Husna, Rifdatul Ikhsan Yusda Prima Putra Jefica Septriana Lilimiwirdi Lilimiwirdi M Agung Hermawan Nada Alifia Najwa Febry Hardiyessi Nurmah Ningrum Riani Hutajulu Rita Afyenni Silva Febria Yutrisna Siska Mariyanti Sularno Sularno Sultan Ikram Al Afi Syinta Yollivia Variyetmi Wira Witri Handayani Yenida Yenida Yuhefizar Yuhefizar Zalfaa Salsabil Andiva Zengga Zengga Zikriyya Turrabi’ah Hanif Zulfitri Yani Zulka Hendri