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Penggunaan Blogger sebagai media Promosi Digital untuk meningkatkan Branding UMKM Tahu Bakso Perintis Zalfaa Salsabil Andiva; Zikriyya Turrabi’ah Hanif; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The Tofu Bakso Perintis MSME is proof that a simple business can grow significantly with the right strategy. In the digital era, promotions are no longer limited to direct sales, but can be expanded through effective blogger platforms to introduce products to a wider audience. By utilizing digital marketing, this MSME is able to build strong branding, create a positive image, and maintain consumer loyalty. Promotion through articles, social media, and creative content makes Tofu Bakso Perintis more widely known. In addition to offering a distinctive taste, this MSME also encourages local entrepreneurs to be unafraid of competition in the modern era. Combining product quality with a digital-based promotional strategy will help Tofu Bakso Perintis grow, not only in the local market but also with the opportunity to penetrate the national market.
Optimalisasi Blog Sebagai Media Promosi Digital Pada UMKM Bakso Brakbruk Khas Purwokerto di Kota Padang Syinta Yollivia; Riani Hutajulu; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Digital technology development provides significant opportunities for MSMEs to enhance competitiveness through online marketing. Bakso Brakbruk MSMEs typical of Purwokerto in Padang City face challenges in utilizing digital media to expand market reach. Blogs as digital platforms have the potential to increase product visibility and build communication with consumers. This community service aims to analyze the use of blogs as a digital marketing strategy for Bakso Brakbruk MSMEs. The method used is a qualitative descriptive approach through observation, interviews, and documentation to collect data on blog implementation in marketing activities. Results show that blog usage can increase brand awareness, facilitate customer interaction, and present comprehensive product information. Optimal blog implementation requires consistent content strategies and understanding of local target market characteristics. Blog usage proves effective as an economical promotional medium for developing traditional culinary businesses in the digital era.
Perancangan Website Sebagai Media Informasi Dan Promosi Sewa Mobil Rico Travel Mandiri Amanda Paradita Adha; Wulan Nofita Ningsih; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

A website is one of the most effective media for providing information and promoting a product or service. Rico Travel Mandiri is a car rental business located in Sijunjung Regency that offers a variety of vehicles at affordable prices and professional service. However, the promotion and booking process was previously carried out manually through social media and direct communication. The purpose of this research is to design a website as an information and promotion medium that facilitates customer bookings and helps the business expand its marketing reach. The development method used is the Extreme Programming (XP) method, consisting of planning, design, coding, and testing stages. Data were collected through observation, interviews, and literature studies. The results show that the designed website can display fleet information, rental rates, booking forms, and contact pages interactively. This website is expected to improve promotional efficiency and customer service at Rico Travel Mandiri.
Perancangan dan Implementasi Website sebagai Media Pemasaran Digital untuk UMKM Warkop Harapan Jaya Hariefan Saputra; Muhammad Yahya; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Warkop Harapan Jaya, a small and medium sized business specializing in coffee and snacks, has been operating for two years. Despite its loyal customers, the business faces challenges in reaching a wider market, particularly among younger, more digitally active customers. This project aimed to design and implement a simple, informative, and responsive website to increase online visibility, provide clear information to customers, and build a more modern brand image. The method used was a static website development approach with WEBFLOW. The project resulted in a fully functional website featuring a menu, gallery, location, and contact information. Initial impacts showed an increase in inquiries via WhatsApp and increased brand awareness among new visitors. It was concluded that website development was an effective and cost-effective strategic step for the MSME's digital transformation
Perancangan Web Blogger untuk Meningkatkan Branding UMKM Warung Ajja Cinta Hanaya; Najwa Febry Hardiyessi; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Warung Ajja is a culinary MSME that requires a branding strategy to increase its competitiveness. The use of digital technology through the Blogger platform offers an affordable, accessible, and effective solution. This study aims to design a Blogger-based website to introduce products while building the brand image of Warung Ajja. The methodology applied is a qualitative approach through interviews with the business owner and direct observation. The results of this research show that the website helps the MSME present its business identity more professionally, provide clear product information, and expand promotional reach. The use of Blogger has proven to increase the digital visibility of Warung Ajja.
Strategi Pengembangan Usaha UMKM Kue Tradisional: Studi Kasus Usaha Kue RAHEL di Tanah Datar Jefica Septriana; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This article discusses the development strategy of UMKM (Micro, Small, and Medium Enterprises) in traditional snack businesses, with a case study of Kue RAHEL in Tanah Datar. The purpose of this research is to analyze the strengths, challenges, and opportunities of UMKM in maintaining traditional culinary heritage while expanding its market. The research method used is descriptive qualitative through observation, documentation, and interviews with business owners. The results show that UMKM RAHEL has unique strengths in taste, cultural value, and local ingredients, but faces challenges in digital marketing and production capacity. This study highlights the importance of innovation, branding, and the use of digital platforms to increase competitiveness in the modern era. The findings are expected to serve as a reference for other traditional snack businesses in Indonesia.
Pemanfaatan Web Design untuk Meningkatkan Pemasaran UMKM Ayam Pecak 99 dengan Blogger di Kota Padang Siska Mariyanti; Silva Febria Yutrisna; Novadilastri Novadilastri; Sularno sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of information technology requires micro, small, and medium enterprises (MSMEs) to adapt to more effective digital marketing strategies. This study aims to examine the utilization of web design through the Blogger platform as a promotional tool to improve the marketing performance of Ayam Pecak 99 MSME in Padang City. The research uses a descriptive qualitative approach with data collected through observation, interviews, and documentation. The results show that the implementation of an attractive, informative, and user-friendly web design increases business visibility on search engines and expands consumer reach. Furthermore, consistent digital content on Blogger helps build brand image and customer trust. Therefore, the use of Blogger-based web design serves as a strategic alternative for MSMEs to enhance digital marketing and competitiveness in the era of technological transformation.
Jurnal UMKM Bengkel Motor Speedzone Garage Sultan Ikram Al Afi; M Agung Hermawan; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The development of the automotive sector in Indonesia has driven rapid growth in supporting industries such as motorcycle repair shops, which play a crucial role in supporting community activities. This study aims to analyze the profile, management strategy, and business challenges and opportunities of Speed ​​Zone Garage—a motorcycle repair shop offering vehicle service, maintenance, and modification services in Padang City, West Sumatra. The research method used was a descriptive qualitative case study approach. Data were collected through interviews, field observations, and documentation. Analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results indicate that Speed ​​Zone Garage excels in terms of service quality, experienced mechanics, and complete and modern facilities. However, the business still faces several obstacles, including suboptimal promotion and an unstrategic workshop location. A SWOT analysis reveals that Speed ​​Zone Garage has significant growth opportunities through strengthening its digital promotion strategy, improving human resource competencies, and partnering with motorcycle communities. Implementing strategies that adapt to developments in automotive technology, such as fuel-injected and electric motorcycles, is crucial for maintaining competitiveness in the future. This study concludes that Speed ​​Zone Garage's success depends not only on technical excellence, but also on managerial skills, service innovation, and a customer-oriented marketing strategy. Keywords: Motorcycle repair shop, Speed ​​Zone Garage, business analysis, development strategy, automotive services.
Co-Authors Adi Kurniawan Agsel Anugrah Budiman Ahmad Zulfikri Aisyah Rendini Aizil Nasri Amanda Paradita Adha Annisa Rahayu Irfany Chelsi Aprilia Hidayat Cinta Hanaya Citra Aulia Putri Dea Stevy Husna Desi Fauziah Bahri Dila Kurnia Diva Ramadhan Fianda Dwi Laras Sakti Afrita Dwivira Alviani Prista Fatimah Azahra Fauzan Anshari Fauziah Zulvios Gita Aulia Rahman Hariefan Saputra Hikmah Hayati Ilham Azhar Fikri Jefica Septriana Karissa Mulia M Agung Hermawan M Fatur Rahman M. Wily Mahmuda Maha Rani Marcella Deani Putri Muhammad Yahya Mutia Aulia Nada Alifia Najwa Febry Hardiyessi Nasywa Adillah Nova Dilastri Novadilastri Nurmah Ningrum Nurul Hikmah Farisy Rafi Ramadino Rasyadah Fadhillah Riani Hutajulu Risma Risma Riva Nurul Hasanah Romi Romi Sarah Mujahidah Silva Febria Yutrisna Siska Mariyanti Sultan Ikram Al Afi Syinta Yollivia Tari Nurlaini Tarisa Amimi Tasya Desma Albarokah Tiara Dwi Andriansyah Viola Rahmadani Wulan Nofita Ningsih Zalfaa Salsabil Andiva Zikriyya Turrabi’ah Hanif Zulfitri Yani