Article Per Year (5 Year)
p-Index From 2021 - 2026
2.63
P-Index
This Author published in this journals
All Journal Prosiding Universitas PGRI Palembang Jurnal Daya Matematis Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Manajemen & Keuangan Sainmatika: Jurnal Ilmiah Matematika dan Ilmu Pengetahuan Alam ComTech: Computer, Mathematics and Engineering Applications Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Jurnal Ilmiah Matematika dan Pendidikan Matematika (JMP) Jurnal Penelitian Fisika dan Terapannya (JUPITER) Seandanan: Jurnal Pengabdian pada Masyarakat Jurnal Mitrawarga Jurnal Matematika Integratif JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Journal of Innovative and Creativity
Sihombing, Sagita Charolina
Institut Binsis Dan Teknologi Pelita Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Innovative and Creativity

 1 
The Influence of Social Media Engagement, Recommendation Accuracy, and Brand Ethical Image on Digital Brand Trust in Online Modern Retail Sonya Sidjabat; Iwan Henri Kusnadi; Vivid Violin; Victor Lamboy Sinaga; Sagita Charolina Sihombing; Dina Agnesia Sihombing
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6216

Abstract

The research mainly aimed at exploring in-depth the determinants of digital brand trust in Indonesia's online retail fashion industry, namely, social media engagement, accuracy of recommendations, and the brand's moral image. The rationale for the study is founded on the increasing number of players in the digital retail market and trust of consumers being the primary requirement for online transactions. A quantitative explanatory technique was utilized with 200 respondents who were purposively sampled from active online shopping users. A five-point Likert scale questionnaire was used for data collection and multiple linear regression was the analysis method applied. The findings revealed that the three independent variables, as a whole, positively and significantly affected digital brand trust. On the theoretical side, this research contributes to the literature of digital marketing and consumer behavior in the context of brand trust building in the online environment. The practical implications of the research results are seen in the area of digital retail managers' strategy restructuring for winning consumers' trust through increased social media interaction, more precise recommendation systems, and ethical and transparent business practices.
Co-Authors Agus Dahlia Alyauma Hajjah Antony, Aislinn Apriadi Ramadoni Dahlia, Agus Dina Agnesia Sihombing Dina Agnesia Sihombing Ety Septiati Iwan Henri Kusnadi Jumingin, Jumingin Linda Lia, Linda Marmaini Marmaini Parmin Lumban Toruan Piuty, Venny Purnama, Intan Rahmawati, Rahmawati Sihombing, Dina Agnesia Sinaga, Victor Lamboy Sonya Sidjabat Syahputra, Hidayat Victor Lamboy Sinaga Vivid Violin Widya Rahmadani