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All Journal JURNAL LENTERA BISNIS Edu Cendikia: Jurnal Ilmiah Kependidikan Journal of Innovative and Creativity
Victor Lamboy Sinaga
Institut Bisnis dan Multimedia Asmi
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS PENGARUH E-WOM, PEMASARAN DIGITAL DAN KUALITAS KONTEN MEDIA SOSIAL TERHADAP BRAND AWARENESS Victor Lamboy Sinaga; Vivid Violin; Mozart Malik Ibrahim; Fildzah Shabrina; Ratu Nadya Wahyuningratna; Ilham Arief
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1453

Abstract

This study investigates the impact of electronic word-of-mouth (e-WOM), digital marketing, and social media content quality on brand awareness. A quantitative approach was employed, utilizing a questionnaire survey of 100 consumers. Multiple linear regression analysis revealed a significant and positive relationship between each independent variable (e-WOM, digital marketing, and social media content quality) and the dependent variable (brand awareness). The findings suggest that company management should adopt strategic measures to enhance brand image, thereby fostering positive e-WOM. This can be achieved by consistently maintaining and improving product quality, increasing product reliability through strengthened production and logistics systems, and providing excellent after-sales service.
Analisis Pengaruh Lingkungan Kerja, Work Engagement dan Work Life Balance terhadap Motivasi Kerja Tenaga Pengajar: Analysis of the Influence of Work Environment, Work Engagement, and Work-Life Balance on Work Motivation of Teaching Staff Selly Nurlela Sari; Ani Safitri; Mahrizal Mahrizal; Ayu Ratna Wulandari; Victor Lamboy Sinaga; Nani Mulyani
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5220

Abstract

This study evaluated the influence of work environment, engagement, and work-life balance on employee motivation. This study used a quantitative approach and involved 150 respondents. According to multiple linear regression data analysis, work environment, work engagement, and work-life balance affect teacher work motivation. Among the three, work engagement has the most significant impact on motivation to work. Work engagement plays a vital role in teachers' emotional and cognitive involvement in their work, making them feel more connected and enthusiastic about completing the tasks given. Teachers with high levels of work engagement tend to be more proactive, responsible, and satisfied with their work. This creates higher work enthusiasm and improves the quality of teaching. In addition, a conducive work environment, both physically and non-physically, also increases teacher motivation. A supportive workplace, with adequate facilities, a harmonious work atmosphere, and good social relationships between coworkers, can make work more productive and enjoyable. In addition, it has been proven that maintaining a balance between personal and work life is essential in reducing stress and increasing employee satisfaction. If educators can maintain this balance, they feel healthier and better prepared to face challenges in the workplace. Policies supporting these three components can positively impact achieving educational goals and increasing work motivation. Schools should create a supportive work environment, increase employee engagement through training and rewards, and create policies that support work-life balance.
Analisis Pengaruh Employee Advocacy, Work-Life Balance dan Iklim Organisasi terhadap Komitmen Kerja Karyawan Generasi Z Shinta Dwi Handayanti; Victor Lamboy Sinaga; Isnawati Osman; Iwan Henri Kusnadi; Dominica Maria Ratna Tungga Dewa; Josef Hernawan Nudu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1825

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana employee advocacy, work-life balance, dan iklim organisasi memengaruhi komitmen kerja karyawan generasi Z yang bekerja di sektor swasta maupun pemerintahan. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara terstruktur dan mendalam terhadap 30 informan yang merupakan karyawan generasi Z dan telah bekerja minimal satu tahun di organisasi mereka saat ini. Proses analisis data dilakukan menggunakan teknik analisis tematik, sementara uji validitas diperkuat melalui triangulasi sumber dan metode untuk memastikan keakuratan dan konsistensi temuan. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut memiliki dampak positif terhadap komitmen kerja. Employee advocacy mendorong rasa memiliki dan kebanggaan terhadap organisasi, work-life balance berkontribusi pada kepuasan kerja dan mencegah kelelahan mental (burnout), sedangkan iklim organisasi yang mendukung mampu meningkatkan keterlibatan dan loyalitas karyawan. Temuan ini menegaskan pentingnya peran manajemen dalam membangun lingkungan kerja yang memberdayakan, seimbang, dan suportif, agar generasi Z merasa dihargai dan termotivasi untuk berkontribusi secara maksimal. Penelitian ini juga memberikan implikasi praktis bagi pengembangan strategi manajemen sumber daya manusia yang lebih adaptif dan selaras dengan kebutuhan serta karakteristik generasi tenaga kerja muda saat ini.
The Influence of Social Media Engagement, Recommendation Accuracy, and Brand Ethical Image on Digital Brand Trust in Online Modern Retail Sonya Sidjabat; Iwan Henri Kusnadi; Vivid Violin; Victor Lamboy Sinaga; Sagita Charolina Sihombing; Dina Agnesia Sihombing
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6216

Abstract

The research mainly aimed at exploring in-depth the determinants of digital brand trust in Indonesia's online retail fashion industry, namely, social media engagement, accuracy of recommendations, and the brand's moral image. The rationale for the study is founded on the increasing number of players in the digital retail market and trust of consumers being the primary requirement for online transactions. A quantitative explanatory technique was utilized with 200 respondents who were purposively sampled from active online shopping users. A five-point Likert scale questionnaire was used for data collection and multiple linear regression was the analysis method applied. The findings revealed that the three independent variables, as a whole, positively and significantly affected digital brand trust. On the theoretical side, this research contributes to the literature of digital marketing and consumer behavior in the context of brand trust building in the online environment. The practical implications of the research results are seen in the area of digital retail managers' strategy restructuring for winning consumers' trust through increased social media interaction, more precise recommendation systems, and ethical and transparent business practices.
Co-Authors Ani Safitri Ayu Ratna Wulandari Dina Agnesia Sihombing Dominica Maria Ratna Tungga Dewa Fildzah Shabrina Ilham Arief Isnawati Osman Iwan Henri Kusnadi Josef Hernawan Nudu Mahrizal Mahrizal Mozart Malik Ibrahim Nani Mulyani Selly Nurlela Sari Shinta Dwi Handayanti Sihombing, Sagita Charolina Sonya Sidjabat Vivid Violin Wahyuningratna, Ratu Nadya