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All Journal JURNAL LENTERA BISNIS Edu Cendikia: Jurnal Ilmiah Kependidikan
Victor Lamboy Sinaga
Institut Bisnis dan Multimedia Asmi
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PENGARUH E-WOM, PEMASARAN DIGITAL DAN KUALITAS KONTEN MEDIA SOSIAL TERHADAP BRAND AWARENESS Victor Lamboy Sinaga; Vivid Violin; Mozart Malik Ibrahim; Fildzah Shabrina; Ratu Nadya Wahyuningratna; Ilham Arief
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1453

Abstract

This study investigates the impact of electronic word-of-mouth (e-WOM), digital marketing, and social media content quality on brand awareness. A quantitative approach was employed, utilizing a questionnaire survey of 100 consumers. Multiple linear regression analysis revealed a significant and positive relationship between each independent variable (e-WOM, digital marketing, and social media content quality) and the dependent variable (brand awareness). The findings suggest that company management should adopt strategic measures to enhance brand image, thereby fostering positive e-WOM. This can be achieved by consistently maintaining and improving product quality, increasing product reliability through strengthened production and logistics systems, and providing excellent after-sales service.
Analisis Pengaruh Lingkungan Kerja, Work Engagement dan Work Life Balance terhadap Motivasi Kerja Tenaga Pengajar: Analysis of the Influence of Work Environment, Work Engagement, and Work-Life Balance on Work Motivation of Teaching Staff Selly Nurlela Sari; Ani Safitri; Mahrizal Mahrizal; Ayu Ratna Wulandari; Victor Lamboy Sinaga; Nani Mulyani
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5220

Abstract

This study evaluated the influence of work environment, engagement, and work-life balance on employee motivation. This study used a quantitative approach and involved 150 respondents. According to multiple linear regression data analysis, work environment, work engagement, and work-life balance affect teacher work motivation. Among the three, work engagement has the most significant impact on motivation to work. Work engagement plays a vital role in teachers' emotional and cognitive involvement in their work, making them feel more connected and enthusiastic about completing the tasks given. Teachers with high levels of work engagement tend to be more proactive, responsible, and satisfied with their work. This creates higher work enthusiasm and improves the quality of teaching. In addition, a conducive work environment, both physically and non-physically, also increases teacher motivation. A supportive workplace, with adequate facilities, a harmonious work atmosphere, and good social relationships between coworkers, can make work more productive and enjoyable. In addition, it has been proven that maintaining a balance between personal and work life is essential in reducing stress and increasing employee satisfaction. If educators can maintain this balance, they feel healthier and better prepared to face challenges in the workplace. Policies supporting these three components can positively impact achieving educational goals and increasing work motivation. Schools should create a supportive work environment, increase employee engagement through training and rewards, and create policies that support work-life balance.
Co-Authors Ani Safitri Ayu Ratna Wulandari Fildzah Shabrina Ilham Arief Mahrizal Mahrizal Mozart Malik Ibrahim Nani Mulyani Selly Nurlela Sari Vivid Violin Wahyuningratna, Ratu Nadya