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All Journal ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) JANITA Business, Entrepreneurship, and Management Journal Maneggio
Sawal Sartono
Universitas Tulungagung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences Other

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Crisis Management Strategies to Overcome Market Disruption in the Digital Age Sumarno Sumarno; Sawal Sartono; Kusna Djati Purnama; Muhammad Aqshel Revinzky; Dwi Ermayanti Susilo; Jumroni Jumroni
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sztecd60

Abstract

This study aims to analyze the implementation of crisis management strategies in the digital age with a focus on the role of technology in helping companies deal with market disruptions and maintain business sustainability. This study uses a qualitative approach by conducting in-depth interviews with 10 respondents from various business sectors, including retail, MSMEs, and services. The results showed that proactive strategies, such as business model innovation and product diversification, as well as responsive strategies, such as organizational restructuring and digital communications, played an important role in dealing with the crisis. Digital technologies, such as cloud computing, social media, and big data analytics, are proving to be key elements supporting the effectiveness of crisis management, although some companies face constraints such as infrastructure limitations, employee resistance, and a lack of digital expertise. In addition, Adaptive Leadership and cross-divisional collaboration are important factors that determine success. This research contributes to the development of crisis management strategies that are more effective and relevant in the digital age, especially to increase the competitiveness and resilience of companies to market disruption.
Building Entrepreneurial Capabilities through Co-Creation Multiformat Branding and Omnichannel Marketing Denny Rakhmad Widi Ashari; Sawal Sartono; Bondan Subagyo; Gautama Sastra Waskita; Eko Santoso
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1480

Abstract

Micro, Small, and Medium Enterprises (MSMEs) face increasing challenges in improving their competitiveness in the digital economy, particularly in marketing communication, brand consistency, and digital platform utilization. This community engagement program aimed to strengthen MSMEs’ entrepreneurial and digital marketing capabilities through training in copywriting, multi-format content branding, and omnichannel marketing strategies. The program was conducted at the Integrated Business Service Center (PLUT) of Tulungagung Regency and involved 30 MSMEs supported by Bank Negara Indonesia (BNI) and PLUT from the culinary, coffee, creative industry, service, and retail sectors. The methods included needs assessment, training based on the AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), dan FAB (Features, Advantages, Benefits). Data were collected through participant observation, documentation, participant-generated outputs, and feedback. The results demonstrated improved understanding of brand identity, persuasive communication, and omnichannel marketing. Participants successfully developed promotional content, marketplace product descriptions, and practical branding plans that could be directly implemented in their businesses. The program effectively enhanced MSMEs’ digital readiness, entrepreneurial capacity, and long term competitiveness in the digital economy
STRENGTHENING ENTREPRENEURIAL CAPACITY THROUGH STRUCTURED BUSINESS IDEATION AND INCUBATION: A COMMUNITY ENGAGEMENT MODEL Gautama Sastra Waskita; Linggar Aura Damayanti; Sawal Sartono
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 6 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/e45rp394

Abstract

Universities are increasingly expected to foster student entrepreneurship, yet many campus-based incubation programs operate under highly compressed timelines, overstating financial milestones without evaluating operational failure modes or seasonal market biases. This community engagement program aimed to strengthen students’ entrepreneurial capacity through a structured business ideation and incubation model implemented within the Faculty of Economics, Universitas Tulungagung, while tracking quantitative competency improvements and operational variance across cohorts. Engaging 40 undergraduate students over a synchronized 8-week timeline, the intervention utilized a participatory community development approach integrating needs assessment, business ideation workshops, Business Model Canvas development, digital marketing training, a 4-week active incubation phase, and a final pitching evaluation. Data credibility was secured through the triangulation of field observations, documentation, semi-structured interviews with both high-performing and struggling cohorts, and paired pre- and post-test assessments. The results revealed significant quantitative competency gains, particularly in digital marketing (+29.30 points), alongside the operational deployment of student ventures like Racha Privat, Sakha Sweet, Dapur Santri, and Fresh Bite. While Racha Privat achieved a substantial revenue surge by the eighth week, this milestone was partially accelerated by seasonal market demands linked to academic examination periods. Conversely, product-based cohorts faced strategic friction, proving that high digital engagement does not automatically secure immediate transactional conversion. This study impacts future university-based entrepreneurial ecosystems by proving that sustainable student venture creation requires structured experiential models integrated with longitudinal post-incubation support and tailored financing.
CLICKING UNDER PRESSURE: A NETNOGRAPHIC INVESTIGATION OF FOMO AND IMPULSIVE BUYING IN FLASH SALE CAMPAIGNS Gautama Sastra Waskita; Sawal Sartono; Desi Rachmawati
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 4 No. 2 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i2.1850

Abstract

Flash sale campaigns have become a dominant digital marketing tactic, yet their heightened temporal pressure often triggers consumers’ fear of missing out (FOMO), leading to unplanned and impulsive purchases. However, empirical understanding of how these psychological dynamics unfold within real consumer communities remains limited. This study aims to explore how FOMO is constructed, expressed, and translated into impulsive buying behavior during flash sale events. Employing a netnographic methodology, data were collected from online consumer forums and social media discussions to capture naturally occurring narratives and behavioral cues. The findings reveal three main patterns: collective emotional contagion that amplifies FOMO, heuristic-driven decision-making under time pressure, and social validation loops that normalize impulsive buying. These insights deepen theoretical understanding of digital consumer psychology and provide actionable implications for ethical marketing practices, particularly in managing persuasive design within flash sale environments.
Co-Authors Bondan Subagyo Denny Rakhmad Widi Ashari Desi Rachmawati Eko Santoso Gautama Sastra Waskita Jumroni Jumroni Kusna Djati Purnama Linggar Aura Damayanti Muhammad Aqshel Revinzky Sumarno Sumarno Susilo, Dwi Ermayanti