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All Journal Moneter : Jurnal Ekonomi dan Keuangan J-CEKI Jurnal Manajemen dan Pemasaran
Radhika Narwastu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pemasaran dan Penetapan Harga Dalam Meningkatkan Volume Penjualan pada CV. Kartika Ayu Radhika Narwastu; Hendra Saputra; Irma Bonita Simbolon; Cecilia Miranda Lumbangaol; Peby Monica
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3878

Abstract

This study aims to analyze the effectiveness of the marketing strategies and pricing adopted by CV Kartika Ayu, a company engaged in the sale of ornamental plants, in increasing sales volume. The research employs a qualitative approach, using data collection techniques such as in-depth interviews, observations, and document analysis. The results indicate that marketing strategies, including the use of social media, exhibitions, and partnerships with home decor stores, significantly contribute to raising consumer awareness and interest. Competitive and flexible pricing also proves effective in attracting various market segments. The study concludes that the right combination of marketing strategies and strategic pricing can significantly increase the sales volume of CV Kartika Ayu. The study recommends continuously optimizing digital marketing strategies and periodically evaluating pricing policies to adapt to market dynamics and consumer preferences.
Peran UMKM dalam Pertumbuhan Ekonomi Indonesia: Perspektif Teori Schumpeterian Anita Br Saragih; Radhika Narwastu; Hasiandra Simanjuntak; Lokot Muda Harahap
Moneter : Jurnal Ekonomi dan Keuangan Vol. 3 No. 2 (2025): April : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v3i2.1279

Abstract

This study uses a qualitative method with a case study approach to analyze the contribution of MSMEs to Indonesia's economic growth. The results of the study indicate that MSMEs play an important role in accelerating economic growth through innovation and entrepreneurship, although there are still structural obstacles that hinder the development of this sector. Therefore, policies are needed that support access to capital, digitalization, and increasing the capacity and competitiveness of MSMEs so that they can survive and thrive in the era of globalization and digitalization.
Analisis Strategi Pemasaran Bandrek Esa Untuk Meningkatkan Penjualan Di Era Digital Yuliarman, Putri Yuliarman; Radhika Narwastu; Zahratun Nisa; Muhammad Ikrom Nasution; Haliza Rahmania Putri; Friska Febiola Aritonang
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1222

Abstract

The abstract of this research aims to analyze effective marketing strategies to boost sales of Bandrek Esa, a traditional Indonesian drink, in the digital era. With the rise of bold platforms and changing consumer behavior towards digital transactions, small and medium businesses need to adapt their marketing approach to remain competitive. By leveraging digital marketing tools such as social media, e-commerce platforms and targeted advertising, this research seeks to identify the most impactful methods for increasing brand awareness and customer engagement. A mixed approach was used, combining qualitative interviews with business owners and quantitative data analysis of bold sales patterns. These findings provide practical insights for Bandrek Esa producers on how to harness the power of digital marketing to drive sales growth and maintain customer loyalty in a rapidly growing market.
Co-Authors Anita Br Saragih Cecilia Miranda Lumbangaol Friska Febiola Aritonang Haliza Rahmania Putri Hasiandra Simanjuntak Hendra Saputra Irma Bonita Simbolon Lokot Muda Harahap Muhammad Ikrom Nasution Peby Monica Yuliarman, Putri Yuliarman Zahratun Nisa