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All Journal Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Manajemen dan Pemasaran
Zahratun Nisa
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Dentistry Economics, Econometrics & Finance Environmental Science Health Professions Public Health

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ANALISIS PENGARUH PACKAGING PRODUK DAN PERSEPSI KUALITAS TERHADAP NIAT BELI KONSUMEN PADA PRODUK DEAR ME BEAUTY Uswatun Hasanah; Rizkia Fakhriana; Oryza Sativa; Zahratun Nisa; Rizha Ajitya; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i11.4741

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh packaging produk dan persepsi kualitas terhadap niat beli konsumen pada produk Dear Me Beauty. Penelitian ini merupakan jenis penelitian kuantitatif, Objek penelitian yang menjadi variabel bebas adalah packaging produk(X1) dan persepsi kualitas (X2) serta niat beli konsumen (Y) sebagai variabel terikat. Populasi yang digunakan dalam penelitian ini adalah calon customer dari produk Dear Me Beauty didaerah Bekasi Timur, Sampel adalah sebagian dari jumlah populasi yang diambil untuk diteliti. Karena populasi penelitian ini adalah tak terhingga maka Fraenkel dan Wallen (1993) menyarankan sampel penelitian ini sebesar 100, teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling. Berdasarkan analisis data uji data yang dilakukan, indikator-indikator penelitian ini bersifat valid dan variabelnya bersifat reliable. Menunjukkan bahwa variabel Packaging Produk (X1) dan Persepsi Kualitas (X2) memiliki nilai positif, yang berarti terdapat pengaruh positif antara variabel dependen dan variabel independen nilai positif yang menunjukkan bahwa terdapat pengaruh positif atau searah. Kata kunci: Packaging produk, persepsi kualitas, niat beli konsumen.
Uji Efektivitas Infusa Daun Kubis (Brassica oleracea) terhadap Respons Nyeri Mencit Jantan Putih: Inovasi Herbal Menuju Terapi Alternatif Aman Haryanto Haryanto; Kartini Kartini; Nurul Fadillah; Nurfaida Nurfaida; Nurhana Nurhana; Miftahul Jannah; Suriyana Suriyana; Zafira Zah’ra; Zahratun Nisa
Termometer: Jurnal Ilmiah Ilmu Kesehatan dan Kedokteran Vol. 3 No. 3 (2025): Juli : Termometer: Jurnal Ilmiah Ilmu Kesehatan dan Kedokteran
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/termometer.v3i3.5437

Abstract

Pain is the body's natural physiological response to harmful or dangerous stimuli, and is often treated with synthetic analgesic drugs. However, long-term use of synthetic analgesics such as Ketorolac, Codeine, Etoricoxib, and Celecoxib can cause various side effects, including digestive disorders, liver damage, and dependence. Therefore, safer and more affordable alternative treatments are needed, one of which is through the use of herbal plants. This study aims to evaluate the effectiveness of cabbage leaf infusion (Brassica oleracea) as a natural analgesic agent in reducing pain. The study was conducted experimentally using a completely randomized design with five treatment groups: a negative control, four positive control groups (each given Ketorolac, Codeine, Etoricoxib, and Celecoxib), and one test group given 5 grams of cabbage leaf infusion. The pain model used was 0.6% acetic acid induction intraperitoneally in male white mice (Mus musculus), and the observed parameters were the number of writhing for 30 minutes post-induction. The results showed that cabbage leaf infusion inhibited the pain response with an inhibition percentage of 47.53%. Statistically, this effectiveness did not show a significant difference compared to the positive control group (p > 0.05). These findings indicate that cabbage leaf infusion has the potential to be an effective, safe, and economical natural analgesic alternative. This research supports the development of local plant-based herbal therapies for the management of mild to moderate pain.
Analisis Strategi Pemasaran Bandrek Esa Untuk Meningkatkan Penjualan Di Era Digital Yuliarman, Putri Yuliarman; Radhika Narwastu; Zahratun Nisa; Muhammad Ikrom Nasution; Haliza Rahmania Putri; Friska Febiola Aritonang
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1222

Abstract

The abstract of this research aims to analyze effective marketing strategies to boost sales of Bandrek Esa, a traditional Indonesian drink, in the digital era. With the rise of bold platforms and changing consumer behavior towards digital transactions, small and medium businesses need to adapt their marketing approach to remain competitive. By leveraging digital marketing tools such as social media, e-commerce platforms and targeted advertising, this research seeks to identify the most impactful methods for increasing brand awareness and customer engagement. A mixed approach was used, combining qualitative interviews with business owners and quantitative data analysis of bold sales patterns. These findings provide practical insights for Bandrek Esa producers on how to harness the power of digital marketing to drive sales growth and maintain customer loyalty in a rapidly growing market.
Co-Authors Friska Febiola Aritonang Haliza Rahmania Putri Haryanto Haryanto Kartini Kartini Kurniawati Mulyanti MIFTAHUL JANNAH Muhammad Ikrom Nasution Nurfaida Nurfaida Nurhana Nurhana Nurul Fadillah Oryza Sativa Radhika Narwastu Rizha Ajitya Rizkia Fakhriana Suriyana Suriyana USWATUN HASANAH Yuliarman, Putri Yuliarman Zafira Zah’ra