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All Journal International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Jurnal Manajemen dan Pemasaran
Haliza Rahmania Putri
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Influence Of Islamic Religious Education In Forming Discipline Character In Students At Medan State University Laras Fitri Aini Hasibuan; Haliza Rahmania Putri; Hendriadi Hasibuan; Ratri Aulia Wijaya; Rama Ardiansyah Tumangger; Hapni Laila Siregar
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 2 No. 2 (2024): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v2i2.862

Abstract

Islamic Religious Education (PAI) has become the most important part of the education curriculum in Indonesia, with the aim of increasing awareness and appreciation of the Islamic religion among the community, especially students. One of the most significant aspects influenced by PAI is the character of discipline. Discipline is the behavior of obeying rules and forming a series of behaviors, namely obedience, obedience, order and regularity. PAI can help students to know and appreciate matters related to discipline in Islam, as well as apply these principles on a daily basis. Therefore, this research was conducted to analyze the influence of Islamic Religious Education on the discipline of Medan State University students  The method used in this research is descriptive quantitative with data collection techniques through questionnaires. The research sample was 30 students selected using the Convenience Sampling technique. The types of data used are primary data and secondary data. The data analysis technique used is descriptive statistical analysis, namely percentage analysis. The results of the research show that the influence of Islamic religious education in forming disciplined character in students at Medan State University has role is important and has a significant influence in shaping students' disciplined character, so it needs to be optimized in the learning process at Medan State University.
Analisis Strategi Pemasaran Bandrek Esa Untuk Meningkatkan Penjualan Di Era Digital Yuliarman, Putri Yuliarman; Radhika Narwastu; Zahratun Nisa; Muhammad Ikrom Nasution; Haliza Rahmania Putri; Friska Febiola Aritonang
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1222

Abstract

The abstract of this research aims to analyze effective marketing strategies to boost sales of Bandrek Esa, a traditional Indonesian drink, in the digital era. With the rise of bold platforms and changing consumer behavior towards digital transactions, small and medium businesses need to adapt their marketing approach to remain competitive. By leveraging digital marketing tools such as social media, e-commerce platforms and targeted advertising, this research seeks to identify the most impactful methods for increasing brand awareness and customer engagement. A mixed approach was used, combining qualitative interviews with business owners and quantitative data analysis of bold sales patterns. These findings provide practical insights for Bandrek Esa producers on how to harness the power of digital marketing to drive sales growth and maintain customer loyalty in a rapidly growing market.
Co-Authors Friska Febiola Aritonang Hapni Laila Siregar Hendriadi Hasibuan Laras Fitri Aini Hasibuan Muhammad Ikrom Nasution Radhika Narwastu Rama Ardiansyah Tumangger Ratri Aulia Wijaya Yuliarman, Putri Yuliarman Zahratun Nisa