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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Jurnal Manajemen Indonesia OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ilmu Manajemen dan Akuntansi Terapan Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Teknik Informatika (JUTIF) MANAJEMEN Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Economic Reviews Journal International Journal of Economics, Management and Accounting Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Diana Aqmala
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS KOMPARASI KEPUASAN KONSUMEN YANG MEMBELI SMARTPHONE CHINA DI GERAI RESMI DAN BLACK MARKET Febrianur Ibnu Fitroh Sukono Putra; Diana Aqmala; Aufa Marzuq Alwi; Inggrit Faza Saputra; Sisca Dian Rahmawati
Jurnal Manajemen Indonesia Vol 21 No 2 (2021): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v21i1.2647

Abstract

The research aims to analyze the main factor determining Chinese Smartphone Customer Satisfaction. The population of this research were all customers who purchased Chinese smartphones in Surakarta, Semarang, Pemalang, Purworejo, Grobogan. The sampling technique used purposive sampling by taking 200 official store customers and 200 black-market customers. The data collection method was a survey by personal questionnaire with an data analysis used multiple linear regression and different tests (independent sample T-test). The results obtained several findings that the price perception, product quality, and marketplace significantly affect customer satisfaction. Finally, there are differences in customer satisfaction felt purchased Chinese smartphones in the official store with the black market. Keywords— Chinese smartphone; Customer Satisfaction; Product Quality; Price Perception; and Marketplace.
Mitigasi Risiko Berbasis Marketing Di Lingkungan Panti Asuhan Riyadlul Jannah Kota Semarang Amron Amron; Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra; Almira Santi Samasta; Kusni Ingsih
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 2 (2021): Mei 2021
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i2.225

Abstract

Risiko dapat terjadi setiap saat, demikian juga risiko yang selalu dihadapi oleh pengelola Panti Asuhan Riyadlul Jannah dirasakan sedemikian komplek. Risiko sehari-hari atau bersifat rutin yang dihadapinya adalah; ketersediaan sembako untuk kebutuhan makan anak asuh, ketersediaan alat cuci, alat mandi, kebutuhan bahan belajar mengajar dan sejenisnya. Selain itu risiko yang bersifat risiko murni adalah; pantai asuhan bocor, kebanjiran, kejatuhan pohon roboh, terbakar dan sejenisnya. Selanjutnya adalah risiko untuk survive yaitu kelangsungan dari penyelenggaraan usaha sosial pantai asuhan, keberlangsungan anak asuh setelah terjun ke masyarakat, serta kemampuan untuk melihat setiap kesempatan bisnis dan pemasaran untuk survive. Metode yang dipergunakan adalah metode mitigasi risiko menggunakan konsep marketing dengan tahapan; identifikasi risiko, tabulasi risiko, prioritas risiko, dan unsur alternatif strategi yang akan dilaksanakan agar Panti Asuhan Riyadlul Jannah tetap survive dan bertahan serta diterima oleh masyarakat luas. Untuk memaksimalkan hasil pengabdian masyarakat maka sarana yang dipergunakan yaitu mitigasi risiko berbasis marketing menggunakan alat bantu berupa web. Mitigasiresiko.com, yang diakses peserta pelatihan untuk mendapatkan pengalaman dalam melakukan mitigasi risiko dengan memanfaatkan unsur-unsur yang ada pada Panti Asuhan Riyadlul Jannah. Tulisan ini mengevaluasi efektifitas dan daya manfaat dari alat bantu web. Mitigasiresiko.com. dalam menunjang pelaksanaan pengabdian masyarakat di Panti Asuhan Riyadlul Jannah.
MENUMBUHKAN JIWA KEWIRAUSAHAAN MELALUI PENINGKATAN KREATIVITAS DAN INOVASI DIRI PADA ANAKANAK PANTI ASUHAN PUTRI SITI KHADIJAH SEMARANG Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Vol 7 No 1 (2020): Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jpu.v7i1.1967

Abstract

Sosok wirausahawan yang ideal, menuntut nilai-nilai ke arah kualitas manusia yang semapan mungkin. Untuk membina manusia menjadi makluk yang berguna, tidak cukup hanya memberikan kecerdasan, ketrampilan atau kepiawaian teknis saja. Prioritas mendasar adalah dengan membangun sikap mental yang baik terlebih dahulu. Sebab, seperti pepatah mengatakan, ilmu tanpa sikap mental menghasilkan kezaliman, sedangkan sikap mental tanpa ilmu adalah kelemahan. Dua aspek ini harus hadir salling isi mengisi, karena jika terjadi absen pada salah satunya, maka akan berdampak buruk. Kegiatan pelatihan atau seminar, baik dari mahasiswa, praktisi, ataupun pengabdian dosen merupakan kesempatan bagi anakanak panti untuk menambah pengetahuannya. Harapannya agar kemampuan dan pengetahuan anak panti tersebut semakin berkembang. Dengan berbagai sumber ilmu tersebut anak-anak lebih bersemangat untuk melakukan kegiatan lain diluar kegiatan pendidikan formal yang wajib dilaksanakan. Adanya motivasi yang diberikan paa kegiatan tersebut membuat anak-anak merasa bahwa menjadi anak panti bukanlah halangan untuk terus berkembang. Tujuan dari diadakannya pelatihan ini adalah agar snak-anak panti asuhan putri Siti Khadijah mampu memahami pentingnya pengetahuan kewirausahaan bagi kehidupan, anakanak panti asuhan putri Siti Khadijah mampu menumbuhkan kreatifitas dan inovasi yang dimiliki, serta anak-anak panti asuhan putri Siti Khadijah menyadari bahwa perlu adanya bekal diri untuk menghadapi perkembangan dunia usaha. Sehingga apabila tujuan tersebut mampu tercapai maka akan menjadi hal dan pengalaman yang dapat dijadikan bekal untuk anakanak panti tersebut untuk lebih percaya diri dalam menjalankan atau memulai sebuah usaha
PENGARUH TRUST IN A BRAND DANPERCEIVED VALUE TERHADAP BRAND LOYALTY PONSEL BLACKBERRY Acoktang Acoktang; Diana Aqmala
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 6 No 1 (2015): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

BlackBerry is a mobile phone made in Canada. BlackBerry was firstintroduced in 1999, and is presented in Indonesia in mid-December 2004. Sinceit was first introduced, the BlackBerrywas much in demand by various groupswith the support of various mobile operators both CDMA and GSM. However,in these days it has decreased significantly. Most users at the end of 2012 asmuch as 79 million active use of BlackBerry mobile phones are recorded. But atthe end of March 2013it decreased as much as 3 million users and it decreasedup to 4 million users at the end of June 2013 who no longer use BlackBerrymobile phone. The final user of BlackBerry mobile phones is 72 million. Thepurpose of this study was to analyze the effect of brand characteristics, companycharacteristics, brand characteristics,and the consumer - perceived benefits to theconsumer brand loyalty on BlackBerry mobile phones in STIE TOTALWINSemarang.The population in this study were students STIE TOTALWINSemarang. Based on Slovin formula, the sample size was 100 respondents thatwere obtained by purposive sampling technique, i.e. students who use BlackBerryphones, at least one month and have experience in using another mobile phone.Primary data was collected through questionnaires and analyzed with multiplelinear regression analysis.The results showed that the Brand Characteristics,Company Characteristics, Consumer-Brand Characteristics and Perceived valuehas significant and positive effect on Brand Loyalty, both partially andsimultaneously. Company Characteristics became the biggest factors influencingbrand loyalty.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA DISTRIBUTOR MULTILEVEL MARKETING NU SKIN DI SEMARANG Suci Nuryani; Diana Aqmala
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 8 No 2 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nu Skin Enterprises is a direct selling America and multilevelmarketingcompany that develops and sells personal care products and dietarysupplements (under the Pharmanex brand). Issuesthat form the basis of thisresearch is that Nu Skin has not been included in the 10best MLM dIndonesia by number of members and the members clarity andwebsite addressbased on MLMStars.net in 2012. The purpose of this study was to analyzetheeffect of the ability of the sales force, sales training and orientationaccuracy ofthe customer to the performance of agents multilevel marketingdistributors of NuSkin in Semarang . The population in this study is the distributor of Nu Skin multilevelmarketing agency in Semarang with a sample of 35 respondents wasobtained by purposive sampling technique, the distributor who has joined for3 months and have a monthly income and the amount of the bonus >Rp.1.000.000. Primary data was collected through questionnaires andanalyzed with multiple linear regression analysis . The results showed that the ability of the sales force and accuracy ofsalestraining has a positive effect on the performance of distributors agents.Whilecustomer orientation negatively affect the performance of distributorsagents.Variable accuracy of sales training (b2 = 0 , 534) became the largestfactoraffecting the performance of distributors agents. While the sales force'sabilityvariables (b3 = 0.419) became the lowest factor affecting theperformance ofdistributors agents .
PENGARUH PENGETAHUAN EKOLOGIS, KEMAUAN MEMBAYAR LEBIH, DAN KESADARAN LINGKUNGAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK ORGANIK Diana Aqmala; Astrid Novianti
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 8 No 1 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Organic products as natural products or are free of chemicals /pesticides , is currently a trend in many countries around the world.The tendency of shifting consumer consumption patterns of consumingorganic products to conventional products has become an interestingphenomenon today . Shifting back to nature lifestyle , has become a wisechoice to meet a healthy lifestyle . This view , looking at the trend ofconsumers choosing organic ingredients and eco-friendly products isincreasing. Of the various existing studies , found that attention and thedesire to buy organic food and organic food products behavior isincreasing nowadays. The purpose of this study was to analyze theinfluence of ecological knowledge, willingness to pay more, andenvironmental awareness of the organic product purchase decisions inHortimart Agro Center Bawen .The population in this study is that consumers Hortimart AgroCenter Bawen. Based Slovin formula, the sample size was 100respondents were obtained with Purpose Sampling techniques , namelyconsumers who consume organic products . Primary data was collectedthrough questionnaires and analyzed using multiple linear.The resultsof the research on 100 respondents in Hortimart Agro EcologicalKnowledge Center showed that no significant influence on purchasingdecisions, different results are shown in the willingness to pay more andthe environmental awareness and significant positive influence onpurchasing decisions. willingnessto paymore variable (b2 =0,550)became the biggest factors influencing purchasing decisions.
PENGARUH GREEN BRAND IMAGE, GREEN PERCEIVED VALUE, GREEN AWARENESS DAN GREEN KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN Tiara Apriliani; Diana Aqmala
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.399 KB) | DOI: 10.55606/jaem.v1i1.141

Abstract

The purpose of green marketing is to see that there is a concern for the environment, not merely seeing profit as the only goal. This study aims to find out the effect of green brand image, green perception value, green awareness, and green knowledge on purchasing decisions. The sample used was 105 users of The Body Shop. The method of data analysis used multiple linear regression and used SPSS analysis tools. The results show that green brand image, green perception value, green awareness, and green knowledge have a positive effect on purchasing decisions.
Pengaruh Kesadaran Lingkungan, Kepedulian Lingkungan, Pengetahuan Produk dan Kesediaan Membayar Terhadap Minat Pembelian Produk Ramah Lingkungan Pada “The Body Shop” Di Kota Semarang Kristiana, Ratna; Diana Aqmala
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1427

Abstract

Currently, several manufacturers have started producing sustainable products in an effort to attract the attention of people who are increasingly concerned about the environment. Using eco-friendly products not only benefits nature, but can also inspire consumers to increase their awareness of the environment. Sustainable products can support natural sustainability and encourage environmental awareness in consumers and purchase environmentally friendly goods. The aim of the research is to examine the influence of environmental awareness, environmental concern, product knowledge and willingness to pay on interest in purchasing environmentally friendly products. Data collection was carried out using the purposive sampling method. The sample used was all consumers in the city of Semarang who knew about The Body Shop products in general, and were interested in buying The Body Shop products, totaling 120 people. The findings indicate that environmental awareness, product knowledge and willingness to pay have an influence on purchase intention, but environmental concern has no influence on purchase intention.
The Impact of Social Media Marketing, Brand Image, Product Quality, on Purchasing Decision for Somethinc Cushion: (Study On The Faculty Of Economics & Business, Dian Nuswantoro University) Keisha Serafina; Diana Aqmala; Pradana Kusuma Jati
International Journal of Economics, Management and Accounting Vol. 1 No. 3 (2024): September : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i3.140

Abstract

This study aims to determine the effect of: (1) Social Media Marketing on Purchasing Decisions for UDINUS FEB Students, (2) Brand Image on Purchasing Decisions for UDINUS FEB Students, (3) Product Quality on Purchasing Decisions for UDINUS FEB Students. This research includes survey research. The population of this study were students of the Faculty of Economics and Business, Dian Nuswantoro University with a total of 160 respondents. Sampling using Non Probability Sampling with purposive sampling technique. The research data collection technique was carried out through an online Google Form questionnaire. The results showed that the Social Media Marketing had a positive and significant effect on purchasing decisions with a significant value of 5.104 > 1.655, Brand Image had a positive and significant effect on purchasing decisions with a significant value of 3.207 > 1.655, and Product Quality had a positive and significant effect on purchasing decisions with a significant value of 2.930 > 1.655 on Somethinc Cushion  on Students of the Faculty of Economics and Business, Dian Nuswantoro University.
Pemberdayaan Pelaku UMKM Oleh-Oleh Solo Raya Melalui Pelatihan Digital Marketing Febrianur I. F. S. Putra; Awanis L. Haziroh; Diana Aqmala; Farrikh Al Zami; Ifan Rizqa; Abu Salam; Erin Kristina
Jurnal Pelayanan Masyarakat Vol. 1 No. 4 (2024): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i4.904

Abstract

The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Enterprises (MSMEs) are anticipated to play a crucial role in bolstering economic growth, especially within the food and beverage sector, alleviating unemployment. Despite many MSMEs needing to leverage social media entirely, they are progressively adapting their promotional strategies and discount offerings in response to the challenges posed by the COVID-19 pandemic. This community service initiative employs digital marketing as a strategic approach to facilitate market penetration for MSMEs in the culinary field, thereby enhancing sales. It is anticipated that this initiative will address the difficulties encountered by culinary partners, particularly the lack of marketing innovation due to inadequate skills in managing social media marketing. Furthermore, the pursuit of business volume targets is complicated by escalating competition within the culinary sector. The proposed short-term solutions include promoting the use of social media for product marketing and encouraging product innovation.
Co-Authors Abu Salam Acoktang Acoktang Almira Santi Samasta Ana Kadarningsih Anak Agung Istri Sri Wiadnyani Aryanto, Vincent Didiek Wiet Astrid Novianti Aufa Marzuq Alwi Awanis L. Haziroh Awanis Linati Haziroh Calya Dini Daniswara Dandy Aprilya Dea, Widya Putri Nareswari Erin Kristina Fadillah Putri Abadi Farrikh Al Zami Febrianur Ibnu Fitroh Sukono Putra Handy Nur Cahya Ifan Rizqa Ika Novita Dewi Inggrit Faza Saputra Keisha Serafina Kristiana, Ratna Kusni Ingsih Mila Sartika Monix Alfionita Lestari Muhammad Khusni Fikri Pradana Kusuma Jati Ratna Wardani Sisca Dian Rahmawati Suci Nuryani Syamsul Arifin Tiara Apriliani