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Journal : STRATEGIC

PENGARUH MOTIVASI DAN SIKAP TERHADAP LOYALITAS KONSUMEN PADA STUDIO JONAS PHOTO Yuliawati, Yupi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7072

Abstract

This study aimed to determine the effect of motivation and attitude towards customer loyalty Jonas photo studio. The research method used is descriptive verification. The findings stated motivations and attitudes affect the loyalty simultaneously and partially Keywords: Motivation, Attitude, Customer Loyalty