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All Journal Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Insan Pengabdian Indonesia
Nurdalilah Nurdalilah
Universitas Muslim Nusantara Al-Washliyah
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Pemanfaatan Digital Marketing dan Media Sosial sebagai Strategi Pemasaran Produk UMKM Getuk di Desa Paya Bagas Khairun Nisa; Rizky Alya Fadilla; Lili Aulia Rahma; Ribby Febriana Putri; Dinda Mustika Nst; Teguh Satria Amin; Nurdalilah Nurdalilah
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i3.5533

Abstract

Micro, Small, and Medium Enterprises (MSMEs) contribute significantly to local economic activities, but many micro businesses still rely on direct marketing and have not optimized social media for promotion. This community service activity was conducted for Getuk Lindri MSME in Paya Bagas Village, Tebing Tinggi District, to improve the partner’s ability to utilize digital marketing and social media as product marketing strategies. The activity applied a participatory approach through observation, training, practice, mentoring, and evaluation. The training covered digital marketing concepts, social media management, product photography, caption creation, product information, and consumer communication. The results showed increased knowledge and skills of the business partner in using social media to promote products, display products, provide price and ordering information, and interact with consumers. The activity also encouraged improvements in product packaging and digital content consistency. Social-media-based marketing provides opportunities to expand product information and market reach. Sustainable implementation requires consistency, production readiness, inventory management, cost control, product quality, and customer service. The activity demonstrates that training and mentoring can strengthen MSME marketing capacity and support local business development.
Peran Mahasiswa KKN dalam Meningkatkan Minat Belajar Al-Qur'an Anak-Anak melalui Program TPA (Taman Pendidikan Al-Qur'an) yang Menyenangkan dan Interaktif, di Dusun 3 Desa Paya Bagas Harris Syafril; Meutia Silfana; Farah Syakila; Friska Haliza Siregar; Fadilla Afza Hayani; Teguh Satria Amin; Nurdalilah Nurdalilah
Jurnal Insan Pengabdian Indonesia Vol. 4 No. 3 (2026): September : Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v4i3.1018

Abstract

Taman Pendidikan Al-Qur’an (TPA) plays an important role in supporting children’s ability to read the Qur’an and in developing their religious character. However, learning activities at TPA may face challenges in the form of low interest and participation when the learning process is conducted monotonously. This condition was found in the TPA activities in Hamlet 3, Paya Bagas Village, where the number of students participating at the beginning of the program was only around 10 children, with inconsistent attendance. This community service activity aimed to increase children’s interest and participation in Qur’anic learning through the implementation of enjoyable and interactive learning methods. The activity was conducted using a Participatory Action Research (PAR) approach, with data collected through participatory observation, interviews, and documentation. The interventions included learning through play, ice-breaking activities, educational games, the use of visual media such as flashcards, and assistance in reading and recognizing Hijaiyah letters. The results showed an increase in children’s participation in TPA activities. The number of students participating increased from approximately 10 children at the initial stage to 25 children after the implementation of more varied and interactive learning methods. In addition to the increase in the number of participants, the learning activities were conducted in a more active and enjoyable atmosphere. Thus, the involvement of KKN students through innovative learning methods can serve as an effort to increase children’s interest and participation in Qur’anic learning activities at TPA in Hamlet 3, Paya Bagas Village.
Co-Authors Dinda Mustika Nst Fadilla Afza Hayani Farah Syakila Friska Haliza Siregar Harris Syafril Khairun Nisa Lili Aulia Rahma Meutia Silfana Ribby Febriana Putri Rizky Alya Fadilla Teguh Satria Amin, Teguh Satria