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All Journal Journal of Economic, Bussines and Accounting (COSTING) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Pengabdian Kepada Masyarakat Kalam
Erna Handayani
Universitas Muhammadiyah Purwokerto
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Perumusan Aktivitas Capacity Building bagi Perangkat Desa, Pengurus Badan Usaha Milik Desa dan Lembaga Kemasyarakatan Desa menuju Desa Mandiri Berkelanjutan Aman Suyadi; Erna Handayani; Naelati Tubastuvi
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 1 No. 3 (2022): Membangun Desa dan Kampung
Publisher : Prisani Cendekia

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Abstract

The purpose of this community service is to help Sambirata village formulate capacity building activities needed to improve village development performance. This activity was carried out in the form of holding a Focus Group Discussion (FGD) with all elements of the government and parties related to the development of the Sambirata village. The results of the FGD obtained a SWOT analysis of the government of Sambirata Village, Bumdes Sambirata, Youth Organizations in Sambirata Village, Tourism Awareness Group (Pokdarwis) in Sambirata Village and Joint Farmer Groups (Gapoktani) in Sambirata Village. The end result is a proposed activity for the Sambirata Village capacity building program that can be used as a guide for the preparation of the Sambirata village program
Perencanaan Bisnis Berbasis Potensi Desa: BUMDes Ngudi Luhur, Desa Sambirata, Kecamatan Cilongok, Kabupaten Banyumas Ira Hapsari; Erna Handayani; Nur Isna Inayati; Mukti Agung Wibowo; Mukhlis Prasetyo Aji; Wanda Nugroho Yanuarto; M. Zaeni Lathif
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 2 No. 2 (2023): Mengedukasi Masyarakat Untuk Siap Menghadapi Tatanan Ekonomi Baru
Publisher : Prisani Cendekia

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Abstract

Abundant village potential that has not been developed into business potential that can contribute to village development and the welfare of village communities. The abundant village potential in Sambirata Village, Cilongok District, Banyumas Regency, Central Java, includes abundant natural resources and human resource potential. For development to become a profitable business, it needs to be mapped out in depth in a business proposal. Therefore, one of the important roles of tertiary institutions is to provide continuous assistance and collaboration to realize independent village development. One way is by assisting in the preparation of business proposals and mapping business potential in the village.
Peningkatan Kapasitas Pengusaha Mikro dengan Pelatihan Pengelolaan Keuangan : (IBM pada Usaha Mikro Kecamatan Kembaran, Kabupaten Banyumas) Tiara Pandansari; Erna Handayani; Ira Hapsari Hapsari
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 3 (2024): Pemberdayaan Potensi Masyarakat Untuk Peningkatan Kemampuan Hidup Sehat
Publisher : Prisani Cendekia

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Micro businesses are important amidst the problems of unemployment and economic problems in society. Banyumas Regency, especially in Kembaran District, has more than 3,084 micro-enterprises which really need attention and support from the government, community institutions, especially universities. There are many challenges faced by micro entrepreneurs, both in terms of capital, marketing and management. Limited human resources and management, especially in terms of financial management, is one of the focuses that requires assistance from universities. Therefore, this community service activity is aimed at increasing awareness, understanding and knowledge of micro business financial management with the ultimate aim of improving business performance. The training is not just an introduction, but also practice in using financial management formats with simple Excel-based applications.
PENGARUH BEBAN KERJA, WORK FAMILY CONFLICT DAN REWARD TERHADAP KEPUASAN KERJA KARYAWAN Ardina Fajar Nur Hidayah; Hengky Widhiandono; Purnadi Purnadi; Erna Handayani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 11 No. 4 (2024): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v11i4.1477

Abstract

The study aims to test and analyze the impact of workload, work-family conflict, and rewarding on employee job satisfaction at Laksana New Swalayan Majenang. This type of research is quantitative-survey research. The sample consisted of 95 employees or a total of employees at the New Swalayan Majenang. Sampling techniques In this study using saturated sampling technique and analytical tools using SmartPLS version 3.0. The results of the study found that the workload variables were most influential with relatively large path coefficients (positive), as well as high T Statistics and significant P Values on job satisfaction, work family conflict had a negative and significant impact on job content, reward has no effect on job satisfaction.
PENGARUH BRAND AMBASSADOR, WEBSITE QUALITY, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN AZARINE PADA SHOPEE E-COMMERCE (STUDI PADA MAHASISWA DI BEBERAPA UNIVERSITAS DI PURWOKERTO) Bernika Nindya Siwi; Herni Justiana Astuti; Erna Handayani; Arini Hidayah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14150

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador, website quality, dan electronic word of mouth (e-WOM) terhadap keputusan pembelian produk sunscreen Azarine di Shopee e-commerce. Dengan pendekatan kuantitatif, data dikumpulkan melalui kuesioner yang melibatkan 100 mahasiswa dari beberapa universitas di Purwokerto. Analisis menggunakan Software SmartPLS 3.0 menunjukkan bahwa brand ambassador dan website quality berpengaruh positif dan signifikan terhadap keputusan pembelian. Sebaliknya, electronic word of mouth (e-WOM) memiliki pengaruh positif namun tidak signifikan. Hasil penelitian ini menegaskan pentingnya pemilihan brand ambassador yang relevan serta pengembangan website yang berkualitas untuk meningkatkan keputusan pembelian. Namun, rendahnya pengaruh electronic word of mouth (e-WOM) mengindikasikan perlunya strategi promosi yang lebih efektif melalui media sosial. Kesimpulannya, faktor brand ambassador dan website quality lebih dominan memengaruhi keputusan pembelian dibandingkan electronic word of mouth (e-WOM), memberikan wawasan penting bagi perusahaan dalam mengoptimalkan strategi pemasaran mereka.
Co-Authors Aman Suyadi Ardina Fajar Nur Hidayah Arini Hidayah, Arini Bernika Nindya Siwi Hengky Widhiandono Herni Justiana Astuti Ira Hapsari Ira Hapsari Hapsari M. Zaeni Lathif Mukhlis Prasetyo Aji Mukti Agung Wibowo Naelati Tubastuvi Nur Isna Inayati Purnadi Purnadi Tiara Pandansari Wanda Nugroho Yanuarto