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All Journal ASAWIKA: Media Sosialisasi Abdimas Widya Karya JPLED Kanigara
Manah Tarman
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Humanities Biochemistry, Genetics & Molecular Biology Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : JPLED

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Educational Marketing Strategies Through Facebook and WhatsApp in Increasing Sales and Business Literacy in Home-Based Convection Businesses (Case Study: Ais Collection) Saida Aprilia; Manah Tarman
Journal of Practice Learning and Educational Development Vol. 5 No. 2 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i2.470

Abstract

This study aims to determine the marketing strategy of Konveksi Ais Collection via Facebook and WhatsApp and its impact on increasing sales. Using a descriptive qualitative approach, data obtained through interviews, observation, and documentation. The results of the study show that marketing through social media is effective in increasing sales. Before using this strategy, sales reach 150–160 products per month, and increased to 200–270 products after digital marketing was implemented. This strategy also has a positive impact on operations and employees.
The Influence of Village-Owned Enterprises (BUMDes) on Community Welfare and Economic Literacy Dina Fitria; Manah Tarman
Journal of Practice Learning and Educational Development Vol. 5 No. 3 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i3.600

Abstract

This study aims to determine the influence of Village-Owned Enterprises (BUMDes) on the welfare of the community in Aeng Tabar Village, Tanjung Bumi District, Bangkalan Regency. BUMDes is a village economic institution that plays an important role in encouraging local economic growth through collective management of village potential by the village government and community. This research uses a quantitative approach with survey methods. The research sample consisted of 50 respondents from a total population of 1,434 people, taken using probability sampling. The data collection technique uses a closed questionnaire with a Likert scale. Data analysis was carried out using SPSS 23 with validity, reliability, normality, simple linear regression and t tests. The research results show that BUMDes has a significant influence on community welfare with a tcount value of 12.506 > ttable 2.010 and sig. 0.000 < 0.05. Thus, BUMDes management does not have a significant effect on community welfare. There is an increase in people's income, quality of education, health and access to basic services. In addition, the role of Economic Literacy is evident, as the community’s understanding of financial management, savings, investment, and utilization of local resources strengthens the positive impact of BUMDes programs. This research strengthens the theory of community empowerment, local economic development, institutions, social capital theory, and the importance of economic literacy in sustaining welfare improvement.
Co-Authors Aldila Septiana Dina Fitria Hallim Ika Lis Mariatun kaLis Mariatun Nadia Ulfa Octaviana Arisinta Saida Aprilia