Garuda - Garba Rujukan Digital

Pengaruh Harga, Kualitas Pelayanan, dan Lokasi terhadap Minat Beli Konsumen pada Rumah Makan Mie Endess Arosbaya Uswatun Hasanah; Octaviana Arisinta; Yusrianto Sholeh
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.493

Indonesia has a culinary diversity that stretches from west to east Indonesia and is still embedded in the social life of the local community. Each region has its own unique food because each culture is different from one another. For example, Madurese cuisine is synonymous with spicy salty taste. The development of the Food House business in Bangkalan is progressing very quickly. One example in Bangkalan is Mie whip, Mie endes, and so on. Many things are taken into consideration by consumers to arrive at a decision to choose a particular restaurant or company. The restaurant management must try to meet the criteria that are considered by consumers, both in terms of service quality, price and location so that they can easily attract consumer buying interest. One of them at the Endess Mie Restaurant is a noodle restaurant that is currently popular among young people. Based on the background that arises above, it makes researchers interested in conducting research on "The Effect of Price, Quality and Location on Consumer Interest." This research uses Mie Endes Arosbaya as the object of research. The population in this study was the end of the Arosbaya noodle restaurant and the sample taken was 60 people with questionnaire data as an instrument. The method in this research is quantitative research. This type of research uses associative research. associative research is a type of research that aims to determine the effect of two or more variables. The results showed that price partially had a significant positive effect on consumer buying interest at Arosbaya Endess noodle restaurant, location partially had a significant positive effect on consumer buying interest at Arosbaya Endess noodle restaurant, while service quality partially had no effect on consumer buying interest in Arosbaya Endess noodle restaurant, and simultaneously price, service quality and location have a significant positive effect on consumer buying interest at Arosbaya Endess noodle restaurant.

Efektivitas Manajemen Pemasaran dalam Meningkatkan Jumlah Konsumen Rumah Makan Ayam Goreng Nelongso di Bangkalan Fadilatul Akmalia; Octaviana Arisinta; Romiftahul Ulum
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1451

This study discusses the effectiveness of marketing management in increasing consumers of Nelongso Fried Chicken restaurants in Bangkalan. The purpose of this research is to find out how the effectiveness of marketing management is in improving the nelongso Fried Chicken restaurant in Bangkalan. This type of research is descriptive qualitative research. Data collection methods carried out in this study were observation, interviews, and documentation. Furthermore, technical analysis of data in three steps, namely data reduction, data presentation, and drawing conclusions. After the authors conducted data analysis, a result was found from the effectiveness of marketing management in increasing consumers of Nelongso Fried Chicken restaurants in Bangkalan implementing 4P, namely: (1) product, by providing a menu of food and drinks with various menus with different tastes, (2) price , by setting prices that consumers can reach, (3) place, providing a comfortable place and having complete facilities, (4) promotion, using various social media and consumers, namely word of mouth.

PEMBERDAYAAN IBU-IBU PKK MELALUI PEMBUATAN JAMU HERBAL TEMULAWAK TANPA AMPAS DI DUSUN BURNEH KECAMATAN BANGKALAN KABUPATEN BANGKALAN PROVINSI JAWA TIMUR Ika Lis Mariatun; Manah Tarman; Aldila Septiana; Octaviana Arisinta
Kanigara Vol 4 No 1 (2024): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v4i1.8704

Kreativitas menjadi suatu tantangan dan peluang tersendiri bagi ibu-ibu PKK untuk mengembangkan olahan minuman herbal menjadi sebuah kebutuhan alternatif untuk menjaga imunitas dalam tubuh. Jamu Herbal Temulawak dusun Burneh Kecamatan Bangkalan Kabupaten Bangkalan Provinsi Jawa Timur adalah kegiatan yang bertujuan untuk meningkatkan kesejahteraan ibu- ibu PKK dusun Burneh. Rencana kegiatan yang akan dilakukan ada empat tahap yaitu persiapan, pelatihan, pengemasan, dan Pemasaran. Tahap Persiapan tim bersama mitra mulai menyusun kegiatan, Tahap Pelatihan yang akan dilakukan berupa pelatihan pembuatan jamu temulawak tanpa ampas, Tahap Pengemasan menggunakan label untuk identitas produk jamu. selain itu Tahap Pemasaran menjaring mitra dan pemasaran secara online. Selanjutnya pelatihan manajemen pembukuan keuangan secara sederhana. Setelah kegiatan pelatihan dilanjutkan pendampingan dan evaluasi yang dilakukan selama kegiatan PKM sampai mitra berhasil dengan baik dalam mengembangkan usahanya.

PEMBERDAYAAN POTENSI EKONOMI DESA TOGUBANG KECAMATAN GEGER Octaviana Arisinta; Manah Tarman; kaLis Mariatun; Nadia Ulfa; Hallim
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 9 No 01 (2024): Juni : Asawika
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v9i01.169

AbstrakPengabdian masyarakat adalah suatu gerakan proses pemberdayaan diri untuk kepentingan masyarakat. Pengabdian masyarakat besifat kontinual dan jangka panjang karena dalam membangun sebuah masyarakat dibutuhkan proses yang panjang. Banyak aspek yang harus di sentuh untuk menjadikan masyarakat itu lebih baik, karakternya, budidayanya, sampai pola pikirnya harus disentuh untuk benar-benar menciptakan suatu masyarakat yang lebih baik dan berkualitas. Oleh karena itu, ekonomi masyarakat harus dilakukan secara berkelanjutan dengan perencanaan program yang terstruktur dan melibatkan banyak pihak sesuai dengan wewenang dan kompetensinya. Guna mewujudkan tangggung jawab dan semangat ingin mengabdi kepada masyarakat, peneliti melaksanakan program pengabdian kepada masyarakat yang dikemas dalam pemberdayaan bersinergi dengan pemerintahan desa Togubang kecamatan Geger kabupaten Bangkalan. Kegiatan pemberdayaan potensi Bangkalan Tahun 2024 ini mengusung tema “pemberdayaan potensi ekonomi desa Togubang kecamatan Geger melalui pemberdayaan potensi desa Oleh karena itu, Bidang Ekonomi pemberdayaan potensi desa Togubang berfokus pada pengembangan potensi ekonomi desa melalui pelatihan dan pendampingan UMKM. Peneliti melakukan kegiatan yang dilakukan meliputi: Pemasaran berbasis digital, Pengembangan usaha swasta didesa, Pengolahan produk unggulan desa, Pembuatan BumDes. Berdasarkan hasil evaluasi yang telah dilakukan, masyarakat warga desa Togubang kecamatan Geger kabupaten Bangkalan merasakan sangat bermanfaat dengan adanya program pengabdian ini.Kata kunci: pemberdayaan potensi desa, Tujuan Pembangunan Berkelanjutan, Profil Desa, Desa Togubang. AbstractCommunity service is a movement process of self-empowerment for the benefit of society. Community service is continuous and long-term because building a society requires a long process. There are many aspects that must be touched to make society better, its character, cultivation, and even thought patterns must be touched to truly create a better and better society. Therefore, the community economy must be carried out in a sustainable manner with structured program planning and involving many parties in accordance with their authority and competence. In order to realize responsibility and the spirit of wanting to serve the community, researchers implemented a community service program packaged in empowerment in synergy with the Togubang village government, Geger sub-district, Bangkalan district. The 2024 Bangkalan potential empowerment activity carries the theme "empowering the economic potential of Togubang village, Geger sub-district through empowering village potential. Therefore, the Economic Sector of Togubang village potential empowerment focuses on developing village economic potential through training and mentoring MSMEs. Researchers carried out activities including: digital-based marketing, development of private businesses in villages, processing of superior village products, creation of BumDes. Based on the results of the evaluation that has been carried out, the residents of Togubang village, Geger subdistrict, Bangkalan district feel that this service program is very beneficial.Keywords: empowerment of village potential, Sustainable Development Goals, Village Profile, Togubang Village.

Analysis of Smart Economy in Increasing UMKM Income through Digital Education in the Northern Coast of Maneron Village, Sepulu District (Case Study of UMKM Actors) Maruti Djulaeha; Octaviana Arisinta
Journal of Practice Learning and Educational Development Vol. 5 No. 2 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i2.474

Smart Economy is a technology-based approach in managing the economic sector to improve efficiency, productivity, and business competitiveness. In today's digital era, MSMEs are faced with the demand to be able to adapt to technological developments, one of which is through the implementation of Smart Economy. This study aims to analyze the extent to which the implementation of Smart Economy can increase the income of MSME actors in Pesisir Utara, Maneron Village, Sepulu District. This study uses a descriptive qualitative approach with a case study method on five MSME actors who have used digital technology in their business processes. The results of the study show that the implementation of e-commerce and social media has a direct impact on increasing income and expanding the reach of the MSME market. However, there are still obstacles in terms of digital literacy, internet infrastructure, and business assistance. This study recommends continuous digital training, strengthening infrastructure, and multi-party collaboration as strategies to strengthen the Smart Economy in coastal areas.

The Influence of Convenience, Benefits, and Security on Students' Interest in Using the DANA E-Wallet in the Context of Digital Literacy Mukaromah, Siti Shahlatul; Octaviana Arisinta
Journal of Practice Learning and Educational Development Vol. 5 No. 4 (2025): Journal of Practice Learning and Educational Development (JPLED) in Progress
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i4.509

Rapid advancements in digital technology have shifted consumer behavior toward cashless transactions, making digital wallets increasingly popular, especially among students. DANA is one of the most sought-after digital wallets. This research aims to determine the influence of convenience, benefits, and security variables on the interest in using the DANA e-wallet among students at STKIP PGRI Bangkalan. This quantitative study uses a non-probability sample and involves 40 student respondents who are active users of the DANA application. Data was collected thru online questionnaires and analyzed using multiple linear regression via IBM SPSS version 25. The results show that the variables of ease, benefits, and security have a significant influence, both partially and simultaneously, on students' interest in using DANA. Among the three, the benefits variable has the most dominant influence, followed by security and ease. With a coefficient of determination (R²) value of 0.794, it can be seen that the third variable explains 79.4% of the variation in usage interest. Meanwhile, the remaining 20.6% was influenced by other factors not included in this study. This finding indicates that improving ease of use, tangible benefits, and data security features is crucial in increasing user engagement and interest in digital wallet services, particularly among students.

The Effect of Digital Payment QR Code Implementation and Digital Service Knowledge on Consumer Satisfaction of Mypertamina Application Users (Case Study: SPBU Pertamina 54,691,03) Qurrotul A’yun; Octaviana Arisinta
Journal of Practice Learning and Educational Development Vol. 5 No. 4 (2025): Journal of Practice Learning and Educational Development (JPLED) in Progress
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i4.715

Digital transformation has experienced rapid advancement, particularly in payment processes and increasingly sophisticated data storage systems. This development is not only limited to the information technology sector, but has also expanded to various other sectors, including the energy sector such as subsidized fuel distribution. This study aims to determine the influence of QR code implementation, digital payment, digital service knowledge, and service quality on consumer satisfaction among users of the MyPertamina application at SPBU Pertamina 54.691.03. This research employed a non-probability sampling technique with purposive sampling and involved 55 respondents who use the MyPertamina application. Data were collected through online and offline questionnaires, then analyzed using multiple linear regression with IBM SPSS version 21. The results show that QR code implementation, digital payment, digital service knowledge, and service quality have a significant influence both partially and simultaneously on consumer satisfaction among MyPertamina application users at SPBU Pertamina 54.691.03. With a coefficient of determination (R²) value of 0.861, it is evident that these four variables explain 86.1% of the variation in consumer satisfaction, while the remaining 13.9% is influenced by other factors not included in this study. These findings indicate that technological transformation, accompanied by enhanced digital service knowledge, can facilitate the management of subsidized fuel data, improve payment efficiency, and support better service quality, thereby strengthening the positive consumer experience and increasing satisfaction among MyPertamina application users.

The Impact of Service Quality and Word of Mouth on Purchase Decision on MSMEs Octaviana Arisinta; Ulum, Romiftahul
Jurnal Ilmu Ekonomi dan Bisnis Islam Vol 5 No 1 (2023)
Publisher : Program Studi Ekonomi Syariah, FEBI UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jiebi.v5i1.147.68-81

The challenge of MSMEs to survive after Covid-19 is increasingly hard. Industry 4.0 has been taking over several jobs of human being. Even though, the MSMEs that survive and develop their business and adapt with technology and online platform is able to gain the attention of customer. The online platform for selling a product or service is currently in high demand due to ease of use and ease of payment. Therefore, company should provide best quality product, best service quality, and catchy promotion to gain the attention of consumer or customer. Moreover, there are few of study that investigate the WOM and service quality on purchase intention since service quality is investigating customer satisfaction in common while WOM is directly investigate it relationship with purchase intention. Therefore, this study is aimed to investigate the relationship of service quality and word of mouth on purchase decision partially and simultaneously. The method employs in this study is quantitative method with multiple regression analysis. The data of this study is primary data which obtained from the respondents directly through questionnaire. The result of this study partially, service quality has a positive significant relationship on purchase decision as well as WOM has a positive significant relationship on purchase decision. Meanwhile, simultaneously, service quality and WOM has a positive significant impact on purchase decision with level of relationship about 54.6%.

PENGARUH BIAYA PRODUKSI, LUAS LAHAN, JUMLAH PRODUKSI DAN HARGA JUAL TERHADAP PENDAPATAN PETANI PADI DI DESA RA’AS KECAMATAN KLAMPIS, KABUPATEN BANGKALAN Mohsinah, Dian Alfiyanti; Octaviana Arisinta
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian ini yaitu untuk mengetahui biaya produksi, luas lahan, jumlah produksi, dan harga jual berpengaruh secara individu dan Bersama-sama terhadap pendapatan petani padi di Desa Ra’as Kecamatan Klampis, Kabupaten Bangkalan. Penelitian ini menggunakan pendekatan penelitian kuantitatif. Adapun populasi dalam penelitian ini adalah sebannyak 787 jiwa . Pengambilan sampel dalam penelitian ini menggunakan simple random sampling. Yang diambil adalah Sebagian dari populasi petani di Desa Ra’as dengan menggunakan metode slovin serta menggunakan Tingkat kesalahan 10% yaitu 88,72 atau dibulatkan menjadi 89 sampel. Hasil menunjukkan bahwa terdapat hubungan positif antara biaya produksi, luas lahan, jumlah produksi dan harga jual terhadap pendapatan petani dilihat dengan uji f dengan nilai signifikansi sebesar 0,000 yang artinya bahwa 0,000 < 0,05 serta tabel tersebut menunjukkan bahwa nilai fhitung > ftabel atau 20,848 > 2,48, sehingga Ho ditolak dan Ha diterima yang artinya biaya produksi, luas lahan, jumlah produksi dan harga jual berpengaruh terhadap pendapatan petani padi di Desa Ra’as Kecamatan Klampis, Kabupaten Bangkalan. Saran pada penelitian ini yaitu Perlu kiranya untuk adanya penelitian lanjutan dengan temuan yang lebih luas dan beragam dalam menjelaskan tentang pertanian dengan metode penelitian yang berbeda.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search