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PENGARUH TINGKAT LITERASI KEUANGAN SYARIAH TERHADAP MINAT BERINVESTASI DI GALERI INVESTASI SYARIAH (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM UNIVERSITAS ISLAM NEGERI SULTHAN THAHA SAIFUDDIN JAMBI ANGKATAN 2020) Ega Larasati; Suhar; Nurrahma Sari Putri
EKSYA : Jurnal Ekonomi Syariah Vol 5 No 1 (2024): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v5i1.1719

Abstract

Syaria financial literacy refers to the definition of financial literacy of the Financial Services Authority, which is a consumer of sharia financial products and services with the aim of knowing and understanding sharia financial service institutions and managing sharia finance so as to increase benefits. The aim of this research is to determine the influence of sharia financial literacy on interest in investing in the sharia investment gallery among students at the Faculty of Economics and Islamic Business, UIN STS Jambi Class of 2020. This research method is descriptive quantitative research. The population in this study, namely students from the Faculty of Economics and Business, was 509 students. The sample was 84 students with a sampling technique using probability sampling. The research instrument uses observation and questionnaires, and documentation. The results of this research show that sharia financial literacy has an influence on interest in investing in the Sharia Investment Gallery with a significance value of 0.000<0.05. If sharia financial literacy increases, interest in investing will also increase. Based on the coefficient of determination, it indicates that sharia financial literacy factors can influence investment interest by 66.3%. The simple linear regression equation formed is: Y= 6,277 + 0,408 X.
Pengaruh Promosi Melalui Media Sosial Instagram dan Online Customer Review di Aplikasi Pesan Antar Makanan Terhadap Minat Beli Konsumen UMKM Eloka Corndog Kota Jambi Chinta Yurike Utomo; Efni Anita; Nurrahma Sari Putri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2090

Abstract

This research aims to determine and analyze the influence of the independent variable on the dependent variable. The method used in this research is a quantitative method. The sample in this study was 100 active Instagram users around the MSME Eloka Corndog, Jambi City. The research results show that social media (X1) has a significant effect on consumer buying interest (Y) with a Tcount value of 3.176>Ttable 1.984 and a Sig value of 0.002<0.05, which means Ho is rejected and Ha is accepted. Online Customer Review (X2) shows that there is a significant influence on Consumer Purchase Interest (Y). with a calculated T value for the Online Customer Review variable of 7,736>1.984 with a significance value of 0.001<0.05. So it can be concluded that Ho is rejected and Ha is accepted. Simultaneously (X1), (X2) and (X3) simultaneously influence (Y) by 0.000<0.005 and the value of Fcount > Ftable 163,368>3.10.