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All Journal Jurnal Kajian Bali Open Access DRIVERset e-Journal of Linguistics
Ketut Widya Purnawati
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Duplication, Fragmentation, and Overlapping: Linguistic Landscape Dynamics of Tourist Attractions in Gianyar, Bali Sang Ayu Isnu Maharani; Ketut Artawa; Ida Ayu Made Puspani; Ketut Widya Purnawati
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p14

Abstract

With its rich array of tourist attractions, the Gianyar region in Bali features numerous outdoor signs that contribute to its complex linguistic landscape. This study investigates linguistic landscape patterns and text typologies using a qualitative research method based on observation, note-taking, and photography. The analysis follows the linguistic landscape framework by Landry and Bourhis (1997) and the multilingual text typology by Reh (2004). Findings reveal that the linguistic landscape of Gianyar’s tourist sites falls into cultural, village, museum, nature, and man-made categories. Outdoor signage patterns are classified as top-down and bottom-up. Top-down signs predominantly feature duplicating and fragmentary text typologies, while bottom-up signs incorporate duplicating, fragmentary, and overlapping structures. These findings enhance the understanding of the linguistic landscape in Gianyar, providing insights into its multilingual environment, particularly within public spaces and tourist destinations.
Duplication, Fragmentation, and Overlapping: Linguistic Landscape Dynamics of Tourist Attractions in Gianyar, Bali Sang Ayu Isnu Maharani; Ketut Artawa; Ida Ayu Made Puspani; Ketut Widya Purnawati
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p14

Abstract

With its rich array of tourist attractions, the Gianyar region in Bali features numerous outdoor signs that contribute to its complex linguistic landscape. This study investigates linguistic landscape patterns and text typologies using a qualitative research method based on observation, note-taking, and photography. The analysis follows the linguistic landscape framework by Landry and Bourhis (1997) and the multilingual text typology by Reh (2004). Findings reveal that the linguistic landscape of Gianyar’s tourist sites falls into cultural, village, museum, nature, and man-made categories. Outdoor signage patterns are classified as top-down and bottom-up. Top-down signs predominantly feature duplicating and fragmentary text typologies, while bottom-up signs incorporate duplicating, fragmentary, and overlapping structures. These findings enhance the understanding of the linguistic landscape in Gianyar, providing insights into its multilingual environment, particularly within public spaces and tourist destinations.
The shift of superstitious behavior: Do the Balinese believe in lucky and unlucky numbers? Ni Putu Luhur Wedayanti; Ni Luh Putu Ari Sulatri; Ketut Widya Purnawati
e-Journal of Linguistics Vol. 19 No. 1 (2025): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2025.v19.i01.p06

Abstract

This study is motivated by the avoidance of unlucky numbers in some areas of Bali. This is not in line with the beliefs of Balinese people who generally don’t believe in unlucky numbers. This study aims to analyze the causes of the phenomenon using a qualitative research approach. Data were collected using direct observation, questionnaires, and interview responses. The results of the data analysis show that there are groups of people who know of the existence of unlucky numbers, but only a small proportion believe in it. The phenomena of unlucky number avoidance could be concluded as a business strategy.
Co-Authors I Ketut Artawa Ida Ayu Made Puspani Ni Luh Putu Ari Sulatri Ni Putu Luhur Wedayanti Sang Ayu Isnu Maharani