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All Journal Jurnal Abdimas Bina Bangsa Design Spectrum
Wieke Tasman
Universitas Kristen Maranatha
Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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RUANG KREATIFITAS PADA PEMBUATAN TAS BELANJA DENGAN TEKNIK ECO PRINT-POUNDING UNTUK MENDUKUNG BERKELANJUTAN GAYA HIDUP SEDERHANA: KELOMPOK PKK KELURAHAN CIPAGANTI, BANDUNG Tessa Eka Darmayanti; Christine Claudia Lukman; Wieke Tasman; Wenny Anggraini Natalia; Yunita Setyoningrum; Astrid Austranti Yuwono
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.1018

Abstract

Protecting the environment while adopting a simple lifestyle is the commitment of the Empowerment of Family Welfare (PKK) group, Cipaganti Village, Bandung. This issue is also the attention and focus of the team of Community Service lecturers from across the Design Study Program at Maranatha Christian University, Bandung. The plastic shopping waste emergency and the desire to protect the environment are the triggers for the dedicated activity of making shopping bags. Fabric-based bags are more environmentally friendly and aesthetic value is obtained from the eco-print technique that decorates the bag. This technique is a fabric coloring print that uses organic materials in the form of leaves or flowers that contain color pigments and this process does not produce waste that is harmful to the environment. Therefore, the PKK group of Cipaganti Village, Bandung needs assistance from a team of lecturers from the Faculty of Fine Arts and Design, Maranatha Christian University in making shopping bags as an environmentally friendly product to be realized through Community Service (PKM) activities. The product creation process creates an enthusiastic social space while honing the creativity of participants and the Service team
Desain Promosi Fesyen Terapan Tapis Lugusari pada Media Sosial Evangeline Jeanette Liem; Monica Hartanti; Wieke Tasman
Design Spectrum Vol 1 No 1 (2025)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/ds.v1i1.12994

Abstract

Kain Tapis merupakan salah satu bentuk kain tenun tradisional asal Provinsi Lampung yang dihiasi motif bersulam benang emas atau perak. Sebagai salah satu desa penghasil Tapis, Desa Lugusari memiliki sekitar 250 perajin aktif. Setiap perajin mampu memproduksi hingga tujuh produk Tapis per bulan; namun, tingkat penjualannya belum mencapai optimalisasi maksimal. Pengumpulan data dalam penelitian ini dilakukan melalui wawancara mendalam dengan perwakilan Lamban Sareng serta distribusi kuesioner online. Guna meningkatkan pemasaran produk fesyen Tapis Lugusari, Lamban Sareng—sebagai kelompok pengrajin Tapis setempat—perlu mengoptimalkan promosi yang atraktif melalui sosial media, dengan tujuan untuk memperluas daya tarik konsumen, khususnya di kalangan masyarakat urban Indonesia. Proses perancangan dilakukan dengan menerapkan model promosi AISAS (Attention, Interest, Search, Action, Share). Diharapkan, melalui strategi ini, minat masyarakat terhadap produk fesyen Tapis Lugusari dapat meningkat secara signifikan.
Co-Authors Astrid Austranti Yuwono Darmayanti, Tessa Eka Evangeline Jeanette Liem Monica Hartanti Wenny Anggraini Natalia Yunita Setyoningrum