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All Journal International Journal of Economics Development Research (IJEDR) Return : Study of Management, Economic and Bussines
Aulia Kusuma Wardani
STIA Menara Siswa
Economics, Econometrics & Finance Social Sciences

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Efforts to Improve The Economy of Communities in The Trade and Services Sector in Beach Destinations Miska Irani Tarigan; Lusiah Lusiah; Errie Margery; Aulia Kusuma Wardani; Sulistyo Budi Utomo; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4523

Abstract

Every year, the Bau Nyale festival always has a unique concept that attracts the attention of domestic and foreign tourists. Tourism has become a leading sector of Central Lombok Regency in order to realize social welfare for its entire community. This can be seen from the program launched by the Regional Government to become a major tourist destination, not only for local tourists but also foreign tourists. The purpose of this study is to analyze and describe the Bau Nyale festival as an effort to improve the community's economy in the trade and service sector in Selong Belanak beach destination. The research used the descriptive method with qualitative analysis and data were collected through interviews, observation and documentation. The secondary data were collected from documents and texts related to the research topic, be it books, articles journals, or others. The results of this study show that the contribution of tourist attractions and Bau Nyale festival at Selong Belanak Beach has a natural impact, namely increasing the number of tourist visits and increasing employment opportunities for the community and has an effect on the economic income of the local community. This can lead to new business opportunities and open up job opportunities, the needs of the population are met, control and ownership can be fully held by the community. Village government and regency government must provide support to MSMEs around Selong Belanak Beach by improving facilities to improve the community's economy, further campaign for the cultural tourism by managing various facilities and infrastructure that can facilitate tourists in visiting.  
Qualitative Analysis of The Relationship of Mcgregor and Maslow's Theory of Motivation with Employee Productivity in Harfiah Laundry Harries Madiistryanto; Aulia Kusuma Wardani; Anshori Anshori
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.191

Abstract

This research aims to analyze the qualitative relationship between McGregor and Maslow's motivation theories and employee productivity at Laundry Harfiah, a service company in the field of electronic equipment production. In background, research highlights the importance of motivation in increasing employee productivity and company success. McGregor's motivation theory (theories X and Y) and Maslow's hierarchy of needs theory are the focus for understanding and implementing in human resource management. The research was conducted using a qualitative approach and case study method, with research participants in the form of five Harfiah Laundry employees who had worked for at least one year. Data was collected through in-depth interviews, direct observation, and document analysis related to the application of motivation theory in companies. The research results show that Literal Laundry has successfully implemented McGregor and Maslow's motivation theories in human resource management. McGregor's theory is realized through policies that give employees the freedom to determine work schedules and participate in decision making. Meanwhile, Maslow's theory is applied through adequate salaries and benefits as well as training programs to meet the needs and self-actualization of employees. The positive relationship between the application of motivation theory and employee productivity is clearly visible, where motivated employees work better. Factors such as organizational culture, leadership, and employee involvement in decision making also influence the implementation of employee motivation and productivity. The conclusion of this research is that the application of McGregor and Maslow's motivation theory at Harfiah Laundry has a positive impact on employee productivity. Recommendations for companies include strengthening an organizational culture that supports employee motivation, increasing employee engagement, providing recognition for hard work, and continuing research for further understanding. Future research can use a quantitative approach and involve more companies and other variables to deepen understanding of the relationship between employee motivation and productivity.
Co-Authors Anshori Anshori Errie Margery Harries Madiistryanto Lusiah Lusiah Mazzlida Mat Deli Sulistyo Budi Utomo Tarigan, Miska Irani