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Training and assistance in marketing agricultural products for the Humbahas community Monika Andrasari; Yola Anggia; Dewi Ratna Sari Simatupang; Widya Sartika Hasibuan
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.7834

Abstract

The purpose of this community service activity is to improve the welfare of the farming community in Humbang Hasundutan, especially farmers in Ria-Ria Village, Pollung District through marketing using online media. Farmers must be able to adapt to technological developments, and must be able to access the latest information related to agriculture and marketing, where utilizing digital media is a challenge for them. This service method is carried out by socializing, training to operate a website, creating a marketing account and how to start selling through one of the leading marketplaces. The results of this service are expected to contribute to improving the economy of the farmers in the Humbahas food estate and to introduce their agricultural products more broadly to the entire community.
Analysis of The Influence of Education, Health, and Internet User on Economic Growth With Labor Productivity as an Intervening Variable in Indonesia Simatupang, Dewi Ratna Sari; Yola Anggia; Raina Linda Sari; Inggrita Gusti Sari Nasution
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12851

Abstract

This study aims to see whether the Labor Productivity variable is ableto become an intervening variable between the Education, Health andInternet Users variable on Indonesia's Economic Growth in the 2015-2019 period. The method used is Path Analysis using the Eviewsprogram. The data used is in the form of panels consisting of 34provinces in Indonesia over a period of 5 (five) years. For modelselection using the Chow Test and Hausman Test and from the two teststhe Fixed Effect Model was selected. For the value of the EducationVariable, the average length of school data is used; the health variableuses life expectancy data and vaternet uses internet user data. Theresults of this study indicate that the Labor Productivity variable is notan intervening variable between the Education, Health, Internet variableand the Economic Growth variable as seen from the Sobel Test resultswhich have a value of less than 1.96 at 𝛼=5%. The direct effect of theEducation variable on Labor Productivity is negative and notsignificant. The direct effect of the Health variable on LaborProductivity is negative and significant. The direct effect of the Internetvariable on Labor Productivity is positive and not significant. Thedirect effect of the Education variable on Economic Growth is negativeand significant. The direct effect of the Health variable on EconomicGrowth is positive and not significant. The direct effect of Internetvariable on economic growth is positive and significant. The directeffect of the Labor Productivity variable on Economic Growth isnegative and not significant.
SME Development through Competitive Advantage on the Improvement of SME Marketing Performance in Medan City M. Syafii; Dewi Ratna Sari; Yola Anggia
Journal of Science and Education (JSE) Vol. 5 No. 1 (2024): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i1.428

Abstract

. The development of competitive advantage for SMEs in Medan City is carried out by looking at the marketing aspects. In improving its marketing performance, SMEs review aspects of market orientation and product innovation. This will allow SMEs to compete with their competitors. The role of the government is also increasingly needed in making the quality improvement of SMEs such as providing facilities and infrastructure for good access to the market, providing understanding in increasing product innovation and opening access to SME marketing in the future. However, some entrepreneurs are constrained in making this because of the limited information and advantages they have. Based on the model and dimensions of the marketing strategy, the results of observational analysis and interviews with speakers conducted by researchers argue that the marketing development strategy of MSMEs in Medan City is included in the progressive strategy model. That is the strategy that is carried out by surviving with the marketing aspect.
LITERACY FINANCIAL TECHNOLOGY THROUGH THE USE OF MICROSOFT EXCEL Raina Linda Sari; Paidi Hidayat; Inggrita Gusti Sari Nasution; Yola Anggia
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i1.2036

Abstract

The purpose of this community service in the form of financial literacy training through Microsofr Excel integration is to improve understanding of financial management priorities and apply Microsoft Excel features to manage finances for Sekolah Indonesia Bangkok junior and senior high school students. Each participant received a training kit, in the form of practical worksheets and goodie bags containing stationery and guidance modules. Worksheets and guide modules are sustainable, so that students can apply them in life outside the training session. The learning methods used in the training are project-based learning and interactive discussions. First, learners get an understanding of the concept of financial management priorities, then proceed with Microsoft Excel practice. The final evaluation is done through the final worksheet results and question and answer activities that cover the cognitive, psychomotor, and affective aspects of the learners. The result of this training is that students understand the concept of financial management priorities in theory, apply Microsoft Excel features, and integrate financial management with Microsoft Excel features.
OPTIMIZATION OF COMMUNITY ECONOMIC EMPOWERMENT THROUGH KELULUT BEE CULVITATION IN TANJUNG PASIR VILLAGE Wahyu Ario Pratomo; Baktiar Bin Musa; Yasmin Chairunisa Muchtar; Yola Anggia; Walad Altsani
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2059

Abstract

Kelulut honey is one of the new commodities in Tanjung Pasir Village sub-district and is starting to be developed by the local community. The development of kelulut honey indirectly affects the income sector for the community and also has an impact on the development of tourism in the village. This study aims to identify and analyze the social capital used by the community in developing kelulut honey commodities. The research method used to conduct this study is a qualitative method that emphasizes the deepening of a meaning and phenomenon. The results of the study show that there is a use of social capital in efforts to develop kelulut honey as a community income sector and tourism sector. The social capital used includes: trust, networks and local community norms, so that the optimal use of social capital makes kelulut honey a commodity in Pantai Labu.