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Dari Informasi ke Donasi: Bagaimana Konten di Media Sosial Mempengaruhi Niat Donasi di Platform Amal Online? Peranan Rasa Syukur Sebagai Moderasi Purnama Sari, Intan; Atmaja, Ferry Tema
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 14 No. 1 (2026):
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v14i1.396

Abstract

Advances in digital technology have revolutionized the world of philanthropy, driving the rapid growth of online donations in Indonesia. This study aims to understand the influence of information content on social media on one's intention to donate through online fundraising platforms, while also examining the role of generosity as a mediating variable and gratitude as a moderating variable in this relationship. This study employs a quantitative approach, collecting data from 300 respondents via an online questionnaire using the T-Survey platform. The data are analyzed using the Structural Equation Modeling (SEM) method, aided by SmartPLS 4.1 software. The results showed that information content positively and significantly affects charity donation intention. In addition, information content also significantly affects generosity, which in turn impacts increasing donation intentions. Other findings show that gratitude positively and significantly strengthens the influence of information content on donation intentions. This study makes a theoretical contribution to the literature on digital donation behavior and offers practical implications for nonprofit organizations in designing effective communication strategies through social media.
Klik, Pilih, Makan: Mengungkap Determinan Niat untuk Membeli Makanan via GrabFood Wulandari, Aline; Atmaja, Ferry Tema
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12352

Abstract

This study aims to examine the effect of product presentation, food quality, and food safety optimism on intention to buy a food on the GrabFood application. The quantitative study collected data from 303 respondents through an online questionnaire with a Likert scale and using the help of TSurvey. The analysis technique employed the Structural Equation Modeling (SEM) method with the help of the SmartPLS application. The results showed product presentation and food quality had a positive and significant effect on food safety optimism, food quality had a positive and significant effect on intention to buy, and product presentation and food safety optimism had no significant effect on intention to buy. This study makes a theoretical contribution in expanding the understanding of the factors that influence consumer purchase intention and offers practical implications in designing effective marketing strategies through online food ordering applications.