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All Journal Ekonomi Bisnis Jurnal Ilmu Manajemen (JIM) TIJAB (The International Journal of Applied Business) Jurnal Samudra Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis Jurnal Manajemen Journal of Entrepreneurship & Business JWM (JURNAL WAWASAN MANAJEMEN) The Manager Reveiew Jurnal Semarak Mengabdi Management Analysis Journal
Ferry Tema Atmaja
Universitas Bengkulu
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Klik, Pilih, Makan: Mengungkap Determinan Niat untuk Membeli Makanan via GrabFood Wulandari, Aline; Atmaja, Ferry Tema
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12352

Abstract

This study aims to examine the effect of product presentation, food quality, and food safety optimism on intention to buy a food on the GrabFood application. The quantitative study collected data from 303 respondents through an online questionnaire with a Likert scale and using the help of TSurvey. The analysis technique employed the Structural Equation Modeling (SEM) method with the help of the SmartPLS application. The results showed product presentation and food quality had a positive and significant effect on food safety optimism, food quality had a positive and significant effect on intention to buy, and product presentation and food safety optimism had no significant effect on intention to buy. This study makes a theoretical contribution in expanding the understanding of the factors that influence consumer purchase intention and offers practical implications in designing effective marketing strategies through online food ordering applications.
DARI TOKO FISIK KE LAYAR DIGITAL: PERAN SHOWROOMING DALAM MEMBANGUN EMOSI BERBELANJA KONSUMEN PADA PRODUK KECANTIKAN Tiara Fayza Nurrahma; Ferry Tema Atmaja
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i2.14551

Abstract

Di era modern kemajuan teknologi, khususnya internet, telah mengubah cara individu menjalankan aktivitas pribadi maupun bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh pencarian kemudahan, pencarian keberagaman, showrooming terhadap emosi berbelanja. Populasi dalam penelitian ini adalah masyarakat Indonesia yang pernah melakukan pembelian produk kecantikan dan perawatan kulit secara online. Pengambilan sampel dilakukan menggunakan teknik purposive sampling, dengan jumlah responden sebanyak 288 orang. Pada penelitian ini, pendekatan kuantitatif diterapkan untuk mengolah data yang telah dikumpulkan dengan penyebaran kuesioner online melalui survey. Analisis dilakukan menggunakan perangkat lunak SmartPLS guna menguji validitas serta reliabilitas hubungan antarvariabel. Hasil penelitian menunjukkan bahwa pencarian kemudahan dan pencarian keberagaman berpengaruh positif dan signifikan terhadap showrooming. Temuan lainnya menunjukkan bahwa showrooming berpengaruh positif dan signifikan terhadap emosi berbelanja, serta pencarian kemudahan dan pencarian keberagaman berpengaruh positif dan signifikan terhadap emosi berbelanja. Kontribusi pada penelitian ini memberikan dampak pada peritel untuk memaksimalkan strategi pemasaran demi mengoptimalkan pengalaman pelanggan diberbagai saluran
Dari Informasi ke Donasi: Bagaimana Konten di Media Sosial Mempengaruhi Niat Donasi di Platform Amal Online? Peranan Rasa Syukur Sebagai Moderasi Intan Purnama Sari; Ferry Tema Atmaja
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 14 No. 1 (2026):
Publisher : Master of Management FEB ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v14i1.396

Abstract

Advances in digital technology have revolutionized the world of philanthropy, driving the rapid growth of online donations in Indonesia. This study aims to understand the influence of information content on social media on one's intention to donate through online fundraising platforms, while also examining the role of generosity as a mediating variable and gratitude as a moderating variable in this relationship. This study employs a quantitative approach, collecting data from 300 respondents via an online questionnaire using the T-Survey platform. The data are analyzed using the Structural Equation Modeling (SEM) method, aided by SmartPLS 4.1 software. The results showed that information content positively and significantly affects charity donation intention. In addition, information content also significantly affects generosity, which in turn impacts increasing donation intentions. Other findings show that gratitude positively and significantly strengthens the influence of information content on donation intentions. This study makes a theoretical contribution to the literature on digital donation behavior and offers practical implications for nonprofit organizations in designing effective communication strategies through social media.
Excessive Product Packaging and Brand Credibility in The Bottled Water Industry Nani Suretno; Willy Abdillah; Ferry Tema Atmaja
Jurnal Manajemen Vol. 30 No. 2 (2026): June 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v30i2.3900

Abstract

This study investigates the influence of excessive product packaging (EPP) on consumers' perceptions of greenwashing, green confusion, and green skepticism, and their implications for green brand equity (GBEQ), examining brand credibility as a moderator in the Indonesian bottled water market. A quantitative, cross-sectional causal-comparative survey was conducted, with data collected via an online questionnaire distributed to Indonesian consumers who recently purchased AQUA or Le Minerale, using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4, with multigroup analysis assessing differences between the two brands. Results show EPP significantly and positively affects greenwashing, green confusion, and green skepticism. Only green skepticism significantly and negatively influences GBEQ, functioning as the sole mediator linking EPP to GBEQ. Contrary to expectations, higher brand credibility strengthens, rather than mitigates, the adverse effect of green confusion on GBEQ. Structural relationships did not differ significantly between AQUA and Le Minerale.
Co-Authors Alfansi, Lizar Ali Sandi, Heanjelika Haryanti, Novi Indah Permata Sari Intan Purnama Sari Lizar Alfansi Marsyah, Selvin Nani Suretno Ningtyas, Lista Ayu Novebra, Alifa Amatulloh Nurrahma, Tiara Fayza Salius Silih Sigit, Ilham Tiara Fayza Nurrahma Willy Abdillah Wulandari, Aline Zevaniya Vika Radiliana