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All Journal Ekonomi Bisnis Jurnal Ilmu Manajemen (JIM) TIJAB (The International Journal of Applied Business) Jurnal Samudra Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis Journal of Entrepreneurship & Business JWM (JURNAL WAWASAN MANAJEMEN) The Manager Reveiew Jurnal Semarak Mengabdi Management Analysis Journal
Ferry Tema Atmaja
Universitas Bengkulu
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 11 Documents Claim Missing Document
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Dari Informasi ke Donasi: Bagaimana Konten di Media Sosial Mempengaruhi Niat Donasi di Platform Amal Online? Peranan Rasa Syukur Sebagai Moderasi Purnama Sari, Intan; Atmaja, Ferry Tema
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 14 No. 1 (2026):
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v14i1.396

Abstract

Advances in digital technology have revolutionized the world of philanthropy, driving the rapid growth of online donations in Indonesia. This study aims to understand the influence of information content on social media on one's intention to donate through online fundraising platforms, while also examining the role of generosity as a mediating variable and gratitude as a moderating variable in this relationship. This study employs a quantitative approach, collecting data from 300 respondents via an online questionnaire using the T-Survey platform. The data are analyzed using the Structural Equation Modeling (SEM) method, aided by SmartPLS 4.1 software. The results showed that information content positively and significantly affects charity donation intention. In addition, information content also significantly affects generosity, which in turn impacts increasing donation intentions. Other findings show that gratitude positively and significantly strengthens the influence of information content on donation intentions. This study makes a theoretical contribution to the literature on digital donation behavior and offers practical implications for nonprofit organizations in designing effective communication strategies through social media.
Co-Authors Alfansi, Lizar Ali Sandi, Heanjelika Haryanti, Novi Indah Permata Sari Lizar Alfansi Marsyah, Selvin Ningtyas, Lista Ayu Novebra, Alifa Amatulloh Nurrahma, Tiara Fayza Purnama Sari, Intan Salius Silih Sigit, Ilham Zevaniya Vika Radiliana