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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Iskandarini
Universitas Sumatera Utara
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THE EFFECT OF INTERPERSONAL COMMUNICATION AND WORK MOTIVATION ON JOB SATISFACTION OF CONTRACT EMPLOYEES AT PT. PERKEBUNAN NUSANTARA IV REGIONAL OFFICE II MEDAN Muhammad Daffa Ramadhan Siregar; Iskandarini; Vivi Gusrini Rahmadani
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.2582

Abstract

This study aims to analyze the effect of interpersonal communication and work motivation on job satisfaction of contract employees (PKWT) at PT. Perkebunan Nusantara IV Regional Office II. The plantation sector, especially palm oil, has an important role in the Indonesian economy, but the work contract system is often associated with low levels of job satisfaction. Lack of interpersonal communication and work motivation are thought to be the main factors affecting job satisfaction of contract employees. This study uses a quantitative approach with the causal associative method. Data were collected through questionnaires distributed to 61 contract employees and analyzed using multiple linear regression. The classical assumption test was also conducted to ensure the validity of the research model. The results showed that interpersonal communication had a positive and significant effect on job satisfaction. The better the communication between employees and superiors, the higher the job satisfaction felt. Work motivation also had a positive and significant effect on job satisfaction, where employees with high motivation tended to be more satisfied with their jobs. Simultaneously, interpersonal communication and work motivation had a significant effect on job satisfaction of contract employees. These findings emphasize the importance of improving communication between employees and superiors as well as providing incentives and career development opportunities to increase work motivation to improve employee job satisfaction.
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT KAFE KUDU, JALAN SEI PETANI, MEDAN CITY Najmus Tsaqib; Iskandarini; Beby Karina Fawzeea Sembiring
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18611936

Abstract

This study aims to analyze the influence of product quality and service quality on customer loyalty with customer satisfaction as a mediating variable at Kafe Kudu, Jalan Sei Petani, Medan City. The approach used is quantitative with the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The sample consisted of 90 respondents selected through purposive sampling. The results show that product quality does not have a significant effect on customer satisfaction but has a significant influence on customer loyalty. Conversely, service quality has a significant impact on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction significantly affects customer loyalty. Mediation testing indicates that customer satisfaction does not significantly mediate the relationship between product quality and loyalty but does significantly mediate the relationship between service quality and customer loyalty. These findings suggest that, in the context of Kafe Kudu, improving service quality is a more effective strategy for building customer satisfaction and loyalty than focusing solely on product quality. Therefore, management is advised to prioritize enhancing service quality as a long-term strategic effort.
FACTORS THAT INFLUENCE CONSUMERS' PERCEPTIONS OF THE FRONT OF PACK NUTRI SCORE LABEL ON PACKAGED COFFEE POWDER Liasna Demkrina; Iskandarini; Sri Fajar Ayu
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1784

Abstract

This study aims to analyze public perceptions of the Front Of Pack Label Nutriscore on Packaged Ground Coffee and analyze the factors that can influence these perceptions. The research method used in this study is a descriptive quantitative method. The sample in this study was 100 respondents who were consumers of packaged coffee in Medan City. The data collection method used a questionnaire with a Likert scale. Data analysis in this study used multiple linear regression analysis using the SPSS version 25 program. Hypothesis testing in this study used a partial t test, simultaneous f test and determination coefficient test. The results showed that the partial T test showed that the t count value was 5.595 <t table 1.661 and had a significant value of 0.000> 0.05, so that partially internal factors had a significant positive effect on the Front Of Pack Nutri-Score Perception of consumers of packaged ground coffee in Medan City. The results of the partial T test show that the t-value is 2.738 < t-table 1.661 and the significance value is 0.007 < 0.05, so that partially external factors have a significant positive effect on the Front Of Pack Nutri-Score Perception of packaged ground coffee consumers in Medan City. Simultaneously, it produces a significant value of 0.000 < 0.05. So, simultaneously the independent variables have a significant positive effect on the Front Of Pack Nutri-Score Perception of packaged ground coffee consumers in Medan City. The results of the determination coefficient test show a value of 0.339. So it can be concluded that internal factors (X1) and external factors (X2) have an effect on the Front Of Pack Nutri-Score Perception of the community in Medan City by 33.9%. While the remaining 66.1% is influenced by variables outside the predicative of this study.
STRATEGIES TO ENHANCE EMPLOYEE ENGAGEMENT IN INNOVATION: A CASE STUDY OF TELKOM INDONESIA WILAYAH MEDAN J. Arnold Parlindungan Gultom; Iskandarini; Vivi Gusrini Pohan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1619

Abstract

This study aims to analyze the internal and external factors affecting employee engagement in innovation at PT Telkom Indonesia Wilayah Medan and formulate strategies to enhance it. The research methodology employs The Strategy Formulation Analytical Framework, including the Input Stage, Matching Stage, and Decision Stage. Data was collected through questionnaires completed by 43 employees, through interviews, and focus group discussions. The analysis revealed 20 internal factors (9 strengths and 11 weaknesses) and 20 external factors (9 opportunities and 11 threats) influencing employee engagement in innovation. From these findings, 10 strategies were formulated, and through focus group discussions, 5 key strategies were prioritized for implementation: providing dedicated time and space for innovation activities during working hours, adjusting workloads and tasks to include innovative activities, enhancing personal responsibility and innovative solutions with access to the latest technology, strengthening cross-departmental collaboration, and promoting a proactive sharing and implementation culture of innovative ideas.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK MOTIVATION ON EMPLOYEE JOB SATISFACTION: A STUDY AT PT TELEKOMUNIKASI SELULER REGION SUMBAGUT Nur Hasanah Azka Tiffany; Iskandarini; Vivi Gusrini Pohan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1620

Abstract

This study aims to analyze the influence of organizational culture and work motivation on employee job satisfaction at PT Telekomunikasi Seluler Region Sumbagut. The background of this research underscores the importance of understanding and enhancing organizational culture and work motivation to improve employee job satisfaction, particularly in telecommunication companies operating in a highly competitive and dynamic business environment. Organizational culture is measured through dimensions such as agility, customer centricity, innovation, open mindset, networking, and meritocracy, while work motivation is measured using Alderfer's ERG Theory, which includes the dimensions of existence, relatedness, and growth. Employee job satisfaction is measured using psychological, social, physical, and financial dimensions. The research method employed is a quantitative approach with multiple linear regression analysis. The sampling technique used is saturated sampling, with respondents comprising all employees of PT Telekomunikasi Seluler Region Sumbagut. Data collection was conducted through questionnaires that have been tested for validity and reliability. Data analysis includes normality tests, multicollinearity tests, F-tests, t-tests, and the determination coefficient (R-Square). The results show that organizational culture and work motivation have a positive and significant impact on employee job satisfaction. These two variables simultaneously contribute significantly to the improvement of employee job satisfaction, emphasizing that effective management of organizational culture and appropriate motivational strategies are key to enhancing employee job satisfaction.
STRATEGY TO INCREASE HR PRODUCTIVITY THAT USES COWORKING SPACE AS A NEW WORKPLACE CONCEPT IN MEDAN CITY Muhammad Habibie; Iskandarini; Yeni Absah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1796

Abstract

The number of freelancers and start-up companies in Indonesia has increased from year to year, which has led to the emergence of new work styles (new work orders), where this work style has characteristics that are more free, flexible and independent, even the problems that arise are different from the work model in general. This needs to be supported by the availability of a place to work, one of the alternative places to work that is currently developing is coworking space. Even though the development of coworking spaces continues to increase, community participation in coworking spaces in the city of Medan is not yet optimal, and people even tend to equate cafés and coffee shops as coworking spaces. Research was carried out on CoHive at Clapham, Cohub Indonesia, Cradle Event & Coworking Space, SAGA Creative Hub, and Digital Innovation Lounge Medan. The analytical method used in the research is a Likert scale to measuring the opinions and perceptions of a person or group and Multiple Linear Regression to look at the factors that influence person or group using co working space. The reseach results show that Physical environmental factors that influence the productivity of human resources working in Co Working Space are lighting, noise and cleanliness. Non-physical environmental factors that influence the productivity of human resources working in Co Working Space are attention and support from leaders, collaboration between groups, and communication. SOAR analysis in determining strategies for increasing human resource productivity using co-working space, namely: S-A Strategy: Modern and comfortable facilities, location accessibility, flexibility in work space choices, and an atmosphere that supports creativity as well as better collaboration, opportunities to develop professional networks, or increase work focus. O-A Strategy: There are networking events, workshops or seminars on relevant topics, or collaborative projects with companies or other professionals in the co-working space and users can improve specific skills, expand their business network, or achieve a better balance between personal and professional life. S-R Strategy: Users can increase work productivity, innovation in business ideas, or increase job satisfaction and have the opportunity to increase their income, work efficiency, product or service quality. O-R Strategy: Users get access to business acceleration programs, funding, or joint projects with large companies that partner with the co-working space and users have the opportunity to increase market share
Co-Authors Beby Karina Fawzeea Sembiring J. Arnold Parlindungan Gultom Liasna Demkrina Muhammad Daffa Ramadhan Siregar Muhammad Habibie Najmus Tsaqib Nur Hasanah Azka Tiffany Sri Fajar Ayu Vivi Gusrini Rahmadani Vivi Gusrini Rahmadani Pohan yeni absah