Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Multifinance Journal of Community Service (Abdisci) Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Ajeng Nisa Kusuma
Universitas Sangga Buana
Economics, Econometrics & Finance Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Penggunan Media Sosial Untuk Peningkatan UMKM di Kawasan Cadas Pangeran Sumedang Ajeng Nisa Kusuma; Dede Ruhiyat; Sania Yulianti; Alfina Damayani; Puteri Firdaus; Iif Sofiyatun Nafisah
Administrasi Bisnis Indonesia Vol 4 No 1 (2024): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v4i1.3408

Abstract

Saat ini banyak sekali orang lebih sering menggunakan media sosial sebagai pusat informasi dibanding dengan media lainnya. Untuk memanfaatkan hal tersebut, kami secara khusus menggagas penggunaan media sosial untuk membantu masyarakat khususnya di kawasan Cadas Pangeran Sumedang, Bagi para pelaku UMKM (Usaha Mikro Kecil Menengah) dalam memasarkan produk mereka dengan cara mengoptimalkan penggunaan teknologi. Kami ingin membantu masyarakat kawasan Cadas Pangeran dalam meningkatkan penguasaan teknologi informasi dan bisnis berbasis media sosial sebagai alat untuk mengenalkan dan memasarkan produk UMKM. Pembangunan jalan tol merupakan salah satu upaya pemerintah untuk meningkatkan konektivitas dan mobilitas antar wilayah. Namun, pembangunan jalan tol juga dapat memberikan dampak positif dan negatif bagi masyarakat sekitar, khususnya pelaku usaha mikro, kecil, dan menengah (UMKM). Penelitian ini bertujuan untuk menganalisis pengaruh pembangunan jalan tol terhadap dinamika bisnis UMKM di kawasan Cadas Pangeran Sumedang dengan menggunakan metode kualitatif deskriptif. Data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumen terhadap 10 pelaku UMKM yang berada di sepanjang jalan Cadas Pangeran. Hasil penelitian menunjukkan bahwa pembangunan jalan tol berpengaruh terhadap aspek-aspek seperti omset, strategi dan pemasaran, inovasi produk, kemitraan, dan kesejahteraan pelaku UMKM. Secara umum, dampak pembangunan jalan tol lebih banyak bersifat negatif daripada positif bagi pelaku UMKM di kawasan Cadas Pangeran.  
UTILIZING SURPLUS GEDONG GINCU MANGOES AS CHIPS TO IMPROVE FAMILY ECONOMIES IN JEMBARWANGI VILLAGE Nurhaeni Sikki; Hersusetiyati; Pupi Indriati Zaelani; Ratna Deli Sari; Ajeng Nisa Kusuma; Wisnu Wijaya; Cantika Dea Nurlaela Putri; Najmi Ihwani; Ahmad Muzakki; Salas Iqbal Maulana
Jurnal Abdisci Vol 1 No 11 (2024): Vol 1 No 11 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i11.446

Abstract

This community service activity (PKM) was conducted in Jembarwangi Village, Tomo Subdistrict, Sumedang Regency, West Java, known for its cultivation of the exotic Indonesian fruit, Gedong Gincu mango. The village faces significant challenges during the harvest season. When the harvest is abundant, mangoes that do not meet export market criteria (grade Ab1) or local market criteria (grade Ab2) accumulate and rot, potentially harming the environment. To address this issue and boost the local economy, the Community Service Program (KKN) introduced the idea of processing these mangoes into value-added products, namely Gedong Gincu mango chips. However, after the KKN program ended, the activities ceased as the community still required ongoing support. Universitas Sangga Buana YPKP Bandung, supported by the PKM Program from Hibah Bima Dikti 2024, is aiding Jembarwangi Village to market the Gedong Gincu mango chips produced and generate significant profits. The methods used include direct demonstrations of mango chip-making techniques, interactive discussions, and practical training with the local community. The results showed high enthusiasm from the residents, but further support is needed to achieve the desired outcomes. The results of this training are detailed in the article titled "Utilizing Surplus Gedong Gincu Mangoes as Chips to Improve Family Economies in Jembarwangi Village."
THE EFFECTIVENESS OF AI IN ENHANCING THE PEOPLE’S ECONOMY TO ACHIVE INDONESIA EMAS 2045 Ajeng Nisa Kusuma; Kunto Arief Wibowo; Shafa Dhia Raharja
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.450

Abstract

To be able to get to a Golden Indonesia in 2045 is not an easy thing, it is actually a challenge for the Indonesian people. Golden Indonesia 2045 has a pillar, one of which is a sustainable economy. In a sustainable economy, it can be implemented through a people's economy whose values of the people's economy here refer to the family economic system, and can build MSMEs for Indonesia, so that the people's economy here can be a driver to implement a Golden Indonesia in 2045. In this study, it is also associated with AI as artificial intelligence that can actually provide an innovation for its users, not only that, but AI can also help the people's economy here to be implemented easily. In this study, it raises the effectiveness of AI in improving the people's economy in order to be able to move towards a Golden Indonesia 2045. The results of this study actually look at two sides, the first is that AI can effectively improve the people's economy, but on the one hand it can actually have a negative impact on economic actors, and later it can refer to the people's economy in realizing a Golden Indonesia 2045.
Co-Authors Ahmad Muzakki Alfina Damayani Cantika Dea Nurlaela Putri Dede Ruhiyat Hersusetiyati Iif Sofiyatun Nafisah Kunto Arief Wibowo Najmi Ihwani Nurhaeni Sikki Pupi Indriati Zaelani Puteri Firdaus Ratna Deli Sari Salas Iqbal Maulana Sania Yulianti Shafa Dhia Raharja Wisnu Wijaya