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All Journal Multifinance Journal of Community Service (Abdisci)
Ratna Deli Sari
Universitas Sangga Buana YPKP
Economics, Econometrics & Finance Other

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UTILIZING SURPLUS GEDONG GINCU MANGOES AS CHIPS TO IMPROVE FAMILY ECONOMIES IN JEMBARWANGI VILLAGE Nurhaeni Sikki; Hersusetiyati; Pupi Indriati Zaelani; Ratna Deli Sari; Ajeng Nisa Kusuma; Wisnu Wijaya; Cantika Dea Nurlaela Putri; Najmi Ihwani; Ahmad Muzakki; Salas Iqbal Maulana
Jurnal Abdisci Vol 1 No 11 (2024): Vol 1 No 11 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i11.446

Abstract

This community service activity (PKM) was conducted in Jembarwangi Village, Tomo Subdistrict, Sumedang Regency, West Java, known for its cultivation of the exotic Indonesian fruit, Gedong Gincu mango. The village faces significant challenges during the harvest season. When the harvest is abundant, mangoes that do not meet export market criteria (grade Ab1) or local market criteria (grade Ab2) accumulate and rot, potentially harming the environment. To address this issue and boost the local economy, the Community Service Program (KKN) introduced the idea of processing these mangoes into value-added products, namely Gedong Gincu mango chips. However, after the KKN program ended, the activities ceased as the community still required ongoing support. Universitas Sangga Buana YPKP Bandung, supported by the PKM Program from Hibah Bima Dikti 2024, is aiding Jembarwangi Village to market the Gedong Gincu mango chips produced and generate significant profits. The methods used include direct demonstrations of mango chip-making techniques, interactive discussions, and practical training with the local community. The results showed high enthusiasm from the residents, but further support is needed to achieve the desired outcomes. The results of this training are detailed in the article titled "Utilizing Surplus Gedong Gincu Mangoes as Chips to Improve Family Economies in Jembarwangi Village."
OPTIMIZING THE MARKETING MIX TO ENHANCE THE COMPETITIVENESS OF FRESHWATER FISH HATCHERIES Nurhaeni Sikki; Atventus Nainggolan; Ratna Deli Sari; Huda Binti Ibrahim
Multifinance Vol. 4 No. 1 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v4i1.453

Abstract

This study analyzes the optimization of the marketing mix to improve the competitiveness of freshwater fish hatcheries, with a case study of Haji Aep’s hatchery in Warung Jambe Village, Karang Tengah District, Cianjur. The research aims to identify the strengths and weaknesses of existing marketing strategies and formulate alternative strategies to enhance competitiveness. The study applied a qualitative descriptive approach supported by SWOT analysis to examine internal and external factors. Data were collected through observation, interviews, and documentation. The results indicate that product quality, pricing strategy, distribution channels, and promotional activities play a crucial role in strengthening competitiveness. The findings further suggest that collaboration with local communities, government support, and market expansion are essential for sustaining business growth. This research concludes that optimizing the marketing mix can significantly increase the market competitiveness of freshwater fish hatchery enterprises.
Co-Authors Ahmad Muzakki Ajeng Nisa Kusuma Atventus Nainggolan Cantika Dea Nurlaela Putri Hersusetiyati Huda Binti Ibrahim Najmi Ihwani Nurhaeni Sikki Nurhaeni Sikki Pupi Indriati Zaelani Salas Iqbal Maulana Wisnu Wijaya