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All Journal Multifinance Journal of Community Service (Abdisci)
Najmi Ihwani
Universitas Sangga Buana YPKP
Economics, Econometrics & Finance Other

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UTILIZING SURPLUS GEDONG GINCU MANGOES AS CHIPS TO IMPROVE FAMILY ECONOMIES IN JEMBARWANGI VILLAGE Nurhaeni Sikki; Hersusetiyati; Pupi Indriati Zaelani; Ratna Deli Sari; Ajeng Nisa Kusuma; Wisnu Wijaya; Cantika Dea Nurlaela Putri; Najmi Ihwani; Ahmad Muzakki; Salas Iqbal Maulana
Jurnal Abdisci Vol 1 No 11 (2024): Vol 1 No 11 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i11.446

Abstract

This community service activity (PKM) was conducted in Jembarwangi Village, Tomo Subdistrict, Sumedang Regency, West Java, known for its cultivation of the exotic Indonesian fruit, Gedong Gincu mango. The village faces significant challenges during the harvest season. When the harvest is abundant, mangoes that do not meet export market criteria (grade Ab1) or local market criteria (grade Ab2) accumulate and rot, potentially harming the environment. To address this issue and boost the local economy, the Community Service Program (KKN) introduced the idea of processing these mangoes into value-added products, namely Gedong Gincu mango chips. However, after the KKN program ended, the activities ceased as the community still required ongoing support. Universitas Sangga Buana YPKP Bandung, supported by the PKM Program from Hibah Bima Dikti 2024, is aiding Jembarwangi Village to market the Gedong Gincu mango chips produced and generate significant profits. The methods used include direct demonstrations of mango chip-making techniques, interactive discussions, and practical training with the local community. The results showed high enthusiasm from the residents, but further support is needed to achieve the desired outcomes. The results of this training are detailed in the article titled "Utilizing Surplus Gedong Gincu Mangoes as Chips to Improve Family Economies in Jembarwangi Village."
IMPACT OF SERVICE QUALITY AND DIGITAL MARKETING ON SALES GROWTH OF CREATIVE ENTERPRISES Nurhaeni Sikki; Najmi Ihwani; Dadi Priadi
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.452

Abstract

This study investigates the impact of service quality and digital marketing on sales growth in creative enterprises, with a case study of the Kisah Hari Bandung start-up. The research aims to identify how these factors influence the achievement of sales targets and overall business performance. A quantitative survey method was applied with 99 respondents selected from a population of 4,224 consumers using probability sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression. The findings reveal that service quality and digital marketing both have a positive and significant effect on sales growth, either individually or simultaneously. Together, these variables contribute 71.8% to sales growth, while the remaining proportion is influenced by other factors not examined in this study. The results highlight the importance of quality service delivery and effective digital marketing strategies for creative business sustainability.
Co-Authors Ahmad Muzakki Ajeng Nisa Kusuma Cantika Dea Nurlaela Putri Hersusetiyati Muhammad Dadi Priadi Nurhaeni Sikki Nurhaeni Sikki Pupi Indriati Zaelani Ratna Deli Sari Salas Iqbal Maulana Wisnu Wijaya