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All Journal JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Conference on Business, Social Sciences and Technology (CoNeScINTech)
Kennedy, Kalon
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Efek Aksesibilitas, dan Pengalaman Terhadap Tingkat Kepuasan dan Loyalitas Pengguna TikTok Shop Batam Willson, Willson; Kennedy, Kalon; Leslie, Kellie; Kelvin, Kelvin; Raymond, Raymond
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 1 (2023): Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i1.201

Abstract

Penelitian ini membahas tentang bagaimana kualitas dari layanan (E-Service Quality) beserta layanan pengaduan (e-recovery service) yang ditawarkan oleh TikTok Shop dapat mempengaruhi kepuasan (E-Satisfaction) dan loyalitas (E-Loyalty) penggunanya. Dengan menggunakan metode kuantitatif, riset dilakukan dengan cara mengumpulkan data melalui kuesioner yang disebar kepada 400 responden Kota Batam yang pernah menggunakan TikTok Shop, dengan rentang usia dari 12 tahun hingga dewasa. Hasil riset ini menunjukkan bahwa kualitas layanan dan layanan pengaduan berpengaruh penting terhadap kepuasan dan loyalitas pengguna. Semakin baiknya kualitas yang ditawarkan oleh TikTok Shop, semakin tinggi pula tingkat kepuasan dan loyalitas penggunanya. Oleh karena itu, TikTok Shop harus senantiasa mempertahankan kualitas layanan serta pengaduannya agar pengguna selalu senang dan puas untuk melakukan pembelanjaan melalui TikTok Shop.
Visual Appeal and Emotional Impact on the Audience Interest of Information Systems Students at Universitas Internasional Batam: A Comparison between Anime and Live-Action One Piece in Batam Kennedy, Kalon; Deli, Deli; Wibowo, Tony
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol. 5 No. 1 (2025): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/conescintech.v5i1.10512

Abstract

This study examines the influence of visual appeal and emotional impact on audience interest in students of Information Systems at Universitas Internasional Batam, using a comparison between the anime and live-action versions of One Piece. The research aims to determine which version—2D anime or 3D live action—has a more significant effect in attracting viewers through visual aesthetics and emotional delivery. A quantitative and qualitative approach was used, involving 271 respondents through a Likert-scale questionnaire. Data were analyzed using SPSS 3, including validity, reliability, normality, multicollinearity, heteroscedasticity, and hypothesis testing. The results indicate that both visual appeal and emotional impact significantly influence audience interest, with emotional impact showing a slightly stronger effect. Additionally, qualitative feedback reveals that anime is favored for its artistic visual and storytelling depth, while live-action is appreciated for its realism and emotional expression. This research provides insights into how different forms of media presentation can affect viewer engagement, which is useful for content creators and media producers.
Co-Authors Deli, Deli Kelvin Kelvin Leslie, Kellie Raymond Raymond Tony Wibowo, Tony Willson, Willson