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All Journal JURNAL LENTERA BISNIS Journal of Ekonomics, Finance, and Management Studies
Imron Natsir
Universitas PTIQ Jakarta
Religion Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN PRODUK HALAL DALAM MEMASUKI PASAR GLOBAL Imron Natsir; Kherayani Nur; Titik Purwati; Seno Lamsir; Eva Yuniarti Utami
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1584

Abstract

The purpose of this study is to determine the marketing strategy of halal products in entering the global market. This research approach collects data through literature studies, which involve reading literature from various sources including books, reports, articles, and journals using qualitative and deductive approaches. The findings in this study are that there are several stages in entering the global market, including no foreign marketing, infrequent foreign marketing, regular foreign marketing, and global marketing operations. In addition, there are also steps in entering the global market, namely market segmentation, global marketing research process, and strategy selection. There are several marketing strategies for halal products in entering the global market, namely product strategy, pricing strategy, distribution strategy, promotion strategy, responsive and adaptive global branding strategy, compliance strategy with international regulations, and international collaboration and partnership strategy.
Zakat Distribution sebagai Moderasi Pengaruh Gross Domestic Product (GDP) Terhadap Tingkat Kemiskinan di Indonesia Yeti Meliany Lubis; Eva Yuniarti Utami; Imron Natsir; Ramli Semmawi; Fahmi Syam
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7271

Abstract

This study aims to determine the effect of Gross Domestic Product (GDP) on the poverty rate in Indonesia with zakat distribution as a moderating variable. The research method used in this study is quantitative descriptive research with secondary data types that can be accessed through the website of the Central Statistics Agency (BPS) of Indonesia and the page of the PPID Baznas RI Information and Documentation Management Officer. Data analysis was carried out using the Eviews 12 application to determine the effect of Gross Domestic Product on the poverty rate in Indonesia. Then a Moderated Regression Analysis (MRA) test was carried out to determine the moderating effect of zakat distribution on the relationship between Gross Domestic Product and the poverty rate in Indonesia. The results of this study are that Gross Domestic Product does not have a significant effect on the poverty rate in Indonesia. Therefore, the moderation test conducted shows that zakat distribution does not directly moderate the relationship between gross domestic product and poverty rates in Indonesia.
Co-Authors Eva Yuniarti Utami Fahmi Syam Nur, Kherayani Ramli Semmawi Seno Lamsir Titik Purwati Yeti Meliany Lubis