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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Journal of Ekonomics, Finance, and Management Studies
Ali
Universitas Islam Nahdlatul Ulama Jepara
Religion Economics, Econometrics & Finance Education Social Sciences Other

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IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
The Influence of Advertising, Ratings, and E-Wom on Consumer Purchase Intention In Shopee Live Products Deshinta Ardya Putri; Ali
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7135

Abstract

This study aim to examine the influence of advertising, ratings, and E-WOM on consumer purchase intention on Shopee Live in the Jepara area. This research is a quantitative study utilizing a survey method. The population of this study consists of Shopee Live viewers in Jepara, with the sample being those who have made a purchase. The sample was selected using purposive sampling, consisting of 96 individuals who had previously purchased products on Shopee Live. Data was collected through an online questionnaire that had undergone validity and reliability tests. The type of data used in this research is primary data, which was distributed to respondents and then analyzed using Partial Least Squares (PLS) and processed with SmartPLS 4.0. The research findings reveal that advertising and E-WOM significantly influence purchase intention. However, ratings do not have a significant effect on purchase intention. These findings are expected to provide crucial insights for sellers in developing more effective sales strategies to enhance consumer purchase intention on the Shopee platform.
Co-Authors Deshinta Ardya Putri Mohamad Rifqy Roosdhani Nurul Huda Nurul Komaryatin Samsul Arifin