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All Journal AGRISAINS: Jurnal Ilmiah Magister Agribisnis JOPPAS: Journal of Public Policy and Administration Silampari Economic Reviews Journal
Adita Windasari
Universitas Wisnuwardhana
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Efisiensi Pemasaran Kopi Robusta di Desa Harjokuncaran Kecamatan Sumbermajing Wetan Kabupaten Malang Adita Windasari; Juli Rahaju; Adyla Mita Lestari; Mariana Fitria Rahmawati
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.330

Abstract

Harjokuncaran village, Sumbermanjing Wetan Sub District is one of the coffee production centers in Malang regency and is able to compete with orther regions. The main problem marketing of robusta coffee in Harjokuncaran Village is that farmer can not determine their own selling price. The purpose of this study was to analyze the marketing effiiciency of robusta coffee that conducted the study from February to March 2018. Methods of data analysis used in this research are descriptive and quantitative. The results showed that there are 6 marketing channel with different marketing functions. The highest farmer share is on marketing channel II with a value 96,68%. The result of marketing efficiency analysis with price efficiency approach at can be said to be efficient. While the operational efficiency analysis on transportation function that is said to be efficient is on marketing channel I and marketing channel II because the percentage of transport capacity is more than 100%. And based on reseacrh, distance and farmer price are significantly affected to marketing marjin
Efisiensi Pemasaran Kopi Robusta Di Desa Harjokuncaran Kecamatan Sumbermajing Wetan Kabupaten Malang Windasari, Adita
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 6, No 2 (2024): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v6i2.4975

Abstract

Harjokuncaran village, Sumbermanjing Wetan Sub District is one of the coffee production centers in Malang regency and is able to compete with orther regions. The main problem marketing of robusta coffee in Harjokuncaran Village is that farmer can not determine their own selling price. The purpose of this study was to analyze the marketing effiiciency of robusta coffee that conducted the study from February to March 2018. Methods of data analysis used in this research are descriptive and quantitative. The results showed that there are 6 marketing channel with different marketing functions. The highest farmer share is on marketing channel II with a value 96,68%. The result of marketing efficiency analysis with price efficiency approach at can be said to be efficient. While the operational efficiency analysis on transportation function that is said to be efficient is on marketing channel I and marketing channel II because the percentage of transport capacity is more than 100%. And based on reseacrh, distance and farmer price are significantly affected to marketing marjin.
Konektivitas Konsumen Generasi Milennial dengan Produk Fast Food pada Era Pemasaran Omnichannel Windasari, Adita; Lestari, Adyla Mita; Muhandoyo, Muhandoyo
JOPPAS: Journal of Public Policy and Administration Silampari Vol 6 No 1 (2024): JOPPAS: Journal of Public Policy and Administration Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joppas.v6i1.13076

Abstract

This study aims to determine the omnichannel marketing strategy of fast food restaurants and analyze the connectivity patterns of millennial generation consumers with fast food products. The location of the study was in Malang City with the research object of 3 largest fast food restaurants in Malang City. The sample of this study was millennial generation consumers born in 1980-1999 totaling 300 people. The data analysis method used a descriptive approach with data collection through literature studies and interviews using questionnaires. The study results showed that the omnichannel scenario in the three fast food restaurants was webrooming. The connectivity that occurs between millennial generation consumers and fast food products is dominant through communication channels and sales channels in the form of online media (social media and ordering via online motorcycle taxi applications). Keywords: Millennial, Offline, Omnichannel, Online
Co-Authors Adyla Mita Lestari Juli Rahaju Lestari, Adyla Mita Mariana Fitria Rahmawati Muhandoyo, Muhandoyo