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All Journal AGROMIX Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang JOPPAS: Journal of Public Policy and Administration Silampari AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Muhandoyo, Muhandoyo
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Outdoor Study sebagai Mediasi Pembelajaran Aktif yang Mempengaruhi Berfikir Kritis Peserta Didik Muhandoyo, Muhandoyo; Kristiawan, Indria
Jurnal Likhitaprajna Vol 22 No 1 (2020): April 2020
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/likhitaprajna.v22i1.177

Abstract

This study aims to determine Outdoor Study as an active learning mediation influencing students’ critical thinking. This research was conducted at SDN Slampangerejo Jabung. This research method is quantitative with analysis using Structural Equation Modeling (SEM). Data collection was collected a test technique using LKS, observation and documentation. The results showed that Outdoor Study as an active learning medium influences students' critical thinking. The outdoor study model used is Problem Based Learning (PBL). Through the application of this learning shows the ability to think with several indicators, namely 1) identifying; 2) analytical skills; 3) problem solving skills; 4) conclusion skills; 5) judging skills and 6) evaluating skills.
DAMPAK PERUBAHAN IKLIM TERHADAP USAHA APEL DI KECAMATAN PONCOKUSUMO KABUPATEN MALANG Juli Rahaju; Muhandoyo Muhandoyo

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.135 KB) | DOI: 10.35891/agx.v5i1.697

Abstract

Climate change has a significant imp act in the fields of agricultur e ,  b ecause  agriculture has a heavy reliance on climate elements . Therefore , studies on the  impa ct of climate change on agriculture is important to study . This case study was  conducted in Poncokusumo , Malang Regency for 7 months . Subjects were apple  growers who have made  apple cultivation for 10 years or more and still trying to  apple today . Th e research object is climate change with the elements that will be  Studied include temperature, humidity and rainfall and Adaptation Efforts that have  been done the farmer . The results Showed that both climatic elements of  temperature, humidity and rainf all simultaneously Contribute Significantly to the  productivity of the apple . Separately rainfall only significant role . Respondents  who did the adaptation as much as 85.29 % of the total respondents . Form of  adaptation by farmers are watering the plant s to cope with high temperatures ,  intercropping to address the decline in income from apples , the reduction of more  branches to cope with the humidity and spraying pesticides more intensively to  address the incidence of diseases by the caused by rainfall and high humidity .  
Konektivitas Konsumen Generasi Milennial dengan Produk Fast Food pada Era Pemasaran Omnichannel Windasari, Adita; Lestari, Adyla Mita; Muhandoyo, Muhandoyo
JOPPAS: Journal of Public Policy and Administration Silampari Vol 6 No 1 (2024): JOPPAS: Journal of Public Policy and Administration Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joppas.v6i1.13076

Abstract

This study aims to determine the omnichannel marketing strategy of fast food restaurants and analyze the connectivity patterns of millennial generation consumers with fast food products. The location of the study was in Malang City with the research object of 3 largest fast food restaurants in Malang City. The sample of this study was millennial generation consumers born in 1980-1999 totaling 300 people. The data analysis method used a descriptive approach with data collection through literature studies and interviews using questionnaires. The study results showed that the omnichannel scenario in the three fast food restaurants was webrooming. The connectivity that occurs between millennial generation consumers and fast food products is dominant through communication channels and sales channels in the form of online media (social media and ordering via online motorcycle taxi applications). Keywords: Millennial, Offline, Omnichannel, Online
Manajemen Pemasaran Keripik Nangka (Artocarpus Heterophyllus Lamk) Kayavit di CV. Puri Pangan Lestari Rahaju, Juli; Rahmawati, Mariana Fitri; Muhandoyo, Muhandoyo; Hariyanto, Annisa Mauliddiyah
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1198

Abstract

CV. Puri Pangan Lestari has implemented effective and proper marketing management, which includes five key stages: planning, organizing, execution, controlling, and evaluation. The planning stage involves formulating strategies for marketing Kayavit jackfruit chips, while organizing entails delegating responsibilities among individuals involved in the marketing process. The execution stage ensures the marketing activities align with the planned strategies, controlling focuses on monitoring marketing activities to maintain alignment with the plans, and evaluation identifies challenges and issues encountered during the marketing management process. Consumer purchasing decisions for Kayavit jackfruit chips are influenced by two main factors. First, socio-cultural factors such as recommendations from peers, product availability, needs, and local habits. Second, personal factors, including financial condition, price, lifestyle, taste, past experiences, and the product's appeal. However, the company faces several challenges in its marketing management, including less strategic store locations, limited use of e-commerce platforms, inadequate promotional efforts, and suboptimal employee performance. To address these challenges, the proposed solutions include selecting busier locations, leveraging e-commerce platforms to enhance consumer accessibility, utilizing social media for broader promotion, and implementing stricter work regulations and clearer responsibility assignments for employees. These measures aim to optimize marketing efforts and increase the brand's market reach.
Co-Authors Adita Windasari Hariyanto, Annisa Mauliddiyah Juli Rahaju Kristiawan, Indria Lestari, Adyla Mita Rahmawati, Mariana Fitri