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All Journal Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi Bisnis Digital
Muhammad Asyari Syahab
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Economics, Econometrics & Finance Education Public Health Other

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Sosialisasi pentingnya layout toko untuk meningkatkan penjualan Aprilda Yanti aprilda; Muhammad Asyari Syahab
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.382

Abstract

Friendly service is the key to being able to maintain a retail business amidst the many similar retailers emerging. Arranging the store layout and visual merchandising of the store is one of the keys to providing friendly service. Providing a unique interior design for your shop or place of business is one of the best ways to increase consumer interest in visiting your shop so that it can increase the number of shop sales. Arranging the shelves and merchandise in the shop is an important prerequisite in a retail outlet because a good layout will provide many benefits for the company in the process of completing the work. Besides that, a good layout will also make it easier to carry out work mechanisms, influence work productivity both positively and negatively and provide excellent service effects to customers.
Sosialisasi Pentingnya Pelayanan Prima Pada Komsumen Untuk Pertumbuhan Perusahaan Muhammad Asyari Syahab; Aprilda Yanti
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.383

Abstract

In this modern century, the development of Science and Technology is increasingly advanced. This encourages the development of the business world to become increasingly rapid and market competition increasingly fierce, thus requiring an increasingly better marketing system for every company operating in the field of products and services. Marketing is one of the means for companies to achieve the goals set by the company. In order for this goal to be achieved, every company must strive to produce and deliver goods or services that consumers want by providing good service and supporting facilities.. Customers always expect excellent service so that they feel satisfied. Apart from that, the benefits of providing excellent service include improving the quality of company or government services which makes it a daily operational standard.
ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK MELALUI ONLINE SHOP Aprilda Yanti; Muhammad Asyari Syahab
Jurnal Ekonomi Bisnis Digital Vol 2 No 3 (2023): Periode Nopember 2023
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v2i3.333

Abstract

Competition in business activities is something that definitely exists, especially since the flow of globalization is increasingly unstoppable, which will create conditions for tighter competition. For those who are not sensitive, it is certain that this business will not last long. This competition also provides opportunities and challenges. Those who are sensitive to environmental changes always try to find the best way to capture and maintain market share. This research was conducted to see consumer behavior before making a purchase until finally deciding to purchase a product. The method in this research is a descriptive method using a qualitative approach, data collection techniques using interviews, observation and documentation using primary and secondary data. The research results show: (1) Marketing stimuli that encourage consumers to shop online because the products are complete and practical, low prices, fast delivery; (2) Characteristics of individuals who follow online shopping trends, influence from friends, busy, easy to compare prices and products, buy for resale, don't know the location of the shop, and dropship; (3) Online purchasing decisions for product selection are based on reviews, low prices and total sales. Store selection is based on store reputation/rating, response speed, and store location. The time of purchase is often made when there is a promotion and the date when the salary is received. The majority of purchases are more than one, to save on shipping costs. The most common payment method is using a virtual account/transfer, via Alfamart, Indomaret, post office, JNE office and in cash when the goods are received.
Co-Authors Aprilda Yanti Aprilda Yanti Aprilda Yanti aprilda