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Journal : Barista : Jurnal Kajian Bahasa dan Pariwisata

Strategi Pengembangan Pariwisata Berkelanjutan di Desa Lambangjaya Susianty Natalia Dewi; Reiza Dienaputra; Cecep Ucu Rakhman
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 9 No. 1 (2022): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v9i01.394

Abstract

Penelitian ini dilakukan untuk mengkaji potensi wisata dan strategi pengembangan wisata di Desa Lambangjaya. Perbedaan penelitian ini dengan penelitian lainnya adalah lokasi penelitian yang diangkat merupakan lokasi penelitian yang belum pernah ditinjau dalam aspek pariwisata. Tujuan penelitian ini adalah untuk mengetahui potensi yang dimiliki Desa Lambangjaya sebagai daya tarik pariwisata, serta strategi pengembangan pariwisata secara berkelanjutan. Penelitian ini merupakan penelitian deskriptif kualitatif yang memaparkan keadaan pariwisata di Desa Lambangjaya menggunakan analisis SWOT dengan mengkaji faktor internal dan eksternal. Teknik pengumpulan data meliputi observasi, wawancara dan studi kepustakaan. Hasil penelitian ini menunjukkan bahwa Desa Lambangjaya memiliki potensi pariwisata berbasis alam, budaya dan masyarakat. Strategi pengembangan Desa Lambangjaya yaitu menjaga kelestarian dan memanfaatkan potensi desa untuk dijadikan daya tarik wisata guna memikat kunjungan wisatawan. Stategi pengembangan Desa Lambangjaya lainnya juga dilihat dari aspek 3A (Atraksi, Aksesibilitas dan Amenitas); SDM, Masyarakat dan Industri; serta strategi pemasaran BAS (Branding, Advertising dan Selling).
The Role of Stakeholders in Developing Agricultural Educational Tourism Attractions in Tegalsumedang Village, Bandung Regency Gusdi, Taqiy; D. Dienaputra , Reiza; Rakhman, Cecep Ucu
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 01 (2024): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i01.1565

Abstract

Tegalwisata Village is one of the villages located in Rancaekek District, Bandung Regency, West Java. This village has topographic and demographic potential that can be developed into tourism, with the development of tourism villages, the right stakeholders are needed so that the village can be developed effectively and efficiently. Agricultural educational tourism itself is explained as educational tourism that focuses on business activities in an organization that manages biological assets and sells and converts related things into agricultural products and other biological assets. This research seeks answers to the problem of stakeholder positions in tourism development. The Pentahelix Stakeholder method is used in identifying stakeholders who play a role in village development. This method reviews each role of stakeholders ranging from government, local entrepreneurs, communities, academics, and the media. This research is a qualitative study taken with observation and interview methods. The main result of this research discusses the position of each stakeholder in the development of tourism villages. This research shows that each stakeholder has performed their roles well. However, the roles recorded have not yet led to the tourism sector. The results of the research show that there needs to be direction to the tourism sector for each stakeholder in Tegalsumedang Village. In addition, human resource development and media stakeholder development to meet the needs of the media role in Tegalsumedang Village.