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Komalawati, Euis
Fakultas Ilmu Komunikasi Universitas Jayabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Patients and Their Companion Perception about Disease and How to Communicate to Medical Practitioners Ganiem, Leila Mona; Komalawati, Euis; Pandjaitan, Rosmawati Hilderiah; Hani, Rafika
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.18616

Abstract

Understanding the patient's and companion's perception of the patient's illness can improve the patient's compliance and overall satisfaction. Patients' understanding of their illness is essential for recovery. Doctors should understand the perceptions and interpretations about the illness, experience, knowledge and culture of patients and their companions. The disease is what happens to the patient. Arthur Kleinman's Explanatory Model of Illness provides a guide for understanding the patient's point of view. The purpose of this study was to explore the meaning of stroke experienced by patients, according to the point of view of the patient and his companion, and the treatment they had, second, to explore how the patient and the companion convey the condition to the doctor. The method uses a phenomenological approach through interviews, observations, and secondary patient data. There are two primary informants, namely two patients and two companions. This study's results indicate a gap regarding the meaning of the disease between the patient's conception and the health sciences. Patients' and their companion's perceptions denote the economic, social, and political background in terms of the patient's illness. The information that patient and companion convey to doctors, usually do not whole information about what they have done during the journey of treatment. Models for interaction that are mainly developed are between doctor and patient. For effective communication between doctor and companion to help the patient better, there is an important model for consultation that includes triadic communication: doctor-patient-companion which can be advantageous. Important also for the doctor to upgrade the knowledge about understanding not only biomedical information but also the socio, psycho, cultural, and religion of the patient.
Strategi Digital Marketing dan Kualitas Konten Media Sosial terhadap Minat Pendaftaran Mahasiswa Irawan, Endra; Komalawati, Euis
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6012

Abstract

The rapid evolution of digital technology has significantly reshaped the communication patterns of higher education institutions. Universities are now required to adopt interactive and content-driven digital strategies to attract prospective students who are increasingly reliant on social media for decision-making. This study examines the influence of digital marketing strategy and social media content quality on student enrollment interest at Institut STIAMI. Using a quantitative approach, questionnaires were distributed to 95 newly enrolled students in the 2023/2024 academic year, selected through purposive sampling. Data were analyzed using multiple linear regression with SPSS 26.0. The results indicate that social media content quality has a positive and significant effect on student enrollment interest, while the digital marketing strategy demonstrates a positive but statistically insignificant effect. Simultaneously, both variables exert a significant influence, with a determination coefficient (R²) of 38.3%. The findings underscore the importance of authentic, relevant, and interactive content as the central factor of engagement in higher education marketing. This research contributes theoretically to the development of digital communication models in the educational sector and suggests future studies to explore engagement rate, influencer-based strategies, and AI-driven personalization in university marketing.
Co-Authors Alfirahmi Alfirahmi Angelika Rosma Asep Supriatna, Asep Febriyanti Angelina Hani, Rafika I Nyoman Purnaya Ika Yuliasari Irawan, Endra Leila Mona Ganiem Made Wilantara Nita Sulistyowati Nurul Fitria Ningsih Nurul Huda Oman Sukmana Oman Sukmana Pandjaitan, Rosmawati Hilderiah Pangestu, Danang Aji Poppy Indriyanti Sri Rejeki Sumiyati Sumiyati Viana Eka Wardani Yudhi Najibulloh Yulianti Yulianti Yusuf, M. Ali