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All Journal Jurnal Ilmu Administrasi Bisnis Budimas : Jurnal Pengabdian Masyarakat
Eddy Suratno
Universitas Dinamika Bangsa Jambi
Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Kualitas Produk, Kualitas Layanan dan Media Sosial Terhadap Keputusan Pembelian Konsumen di Sayang Kawan Cafe Jambi Syacila Andriana; yossi nomita; Eddy Suratno
Jurnal Ilmu Administrasi Bisnis Vol 15, No 2 (2026)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2026.49197

Abstract

Abstract: This study aims to evaluate the influence of product quality (X1), service quality (X2), and the utilization of social media platforms (X3) on customer purchasing decisions (Y) at Sayang Kawan Café Jambi. The research subjects include the residents of Jambi City who have visited Sayang Kawan Café Jambi. The sample size was determined using Slovin's formula, resulting in 100 respondents who completed an online questionnaire via Google Form. This study employs a quantitative approach, prioritizing primary data as the main source. The research variables consist of independent and dependent variables, measured using a Likert scale. Data processing was conducted through a series of tests, including validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, F-test, and t-test. All analyses were performed using SPSS software version 26. Based on the analysis results, it was found that service quality (X2) and the utilization of social media platforms (X3) significantly influence customer purchasing decisions (Y), while product quality (X1) does not have a significant impact.Kualitas Produk, Kualitas Layanan, Social Media, Keputusan PembelianAbstraksi: Studi ini bertujuan untuk mengevaluasi pengaruh kualitas produk (X1), kualitas layanan (X2), serta pemanfaatan platform media sosial (X3) terhadap keputusan pembelian pelanggan (Y) di Sayang Kawan Café Jambi. Subjek penelitian meliputi masyarakat Kota Jambi yang pernah mengunjungi Sayang Kawan Café Jambi. Sampel ditentukan menggunakan rumus Slovin, dengan jumlah responden sebanyak 100 orang yang mengisi angket secara daring melalui Google Form. Penelitian ini menggunakan pendekatan kuantitatif dengan memprioritaskan data primer sebagai sumber utama. Variabel penelitian mencakup variabel independen dan dependen, yang diukur dengan skala Likert. Pengolahan data dilakukan melalui serangkaian uji, seperti validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, analisis regresi linier berganda, uji F, dan uji t. Semua analisis dilakukan dengan bantuan perangkat lunak SPSS versi 26. Berdasarkan hasil analisis, ditemukan bahwa kualitas layanan (X2) dan pemanfaatan media sosial (X3) secara signifikan memengaruhi keputusan pembelian konsumen (Y), sedangkan mutu produk (X1) tidak memberikan dampak yang signifikan.
DISEMINASI KAJIAN FISKAL REGIONAL (KFR) SEBAGAI UPAYA PENINGKATAN LITERASI FISKAL DI PROVINSI JAMBI MELALUI KOLABORASI UNIVERSITAS DINAMIKA BANGSA DAN KANWIL DJPB PROVINSI JAMBI Yossinomita; Herry Mulyono; Setiawan Assegaff; Akwan Sunoto; Maria Rosario; Ahmad Hussaein; Effiyaldi; Roby Setiawan; Ayu Feranika; Laura Prasasti; Eddy Suratno; Johni Paul Karolus Pasaribu; Rista Aldilla Syafri; Hanan Laras Sabrina; Mardiana R.; Abdul Rahim; Andi Nurul Izzah; Putri Indri Fitria Ningrum; Tunas Agung Jiwa Brata; Asyep Syaefudin; Junaidi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.19028

Abstract

This community service activity aims to enhance fiscal literacy and understanding of state financial policies among stakeholders, the academic community, and students in Jambi Province through the Dissemination of the Regional Fiscal Study (Kajian Fiskal Regional/KFR) for the Third Quarter of 2025. This activity represents the implementation of a collaborative partnership between Universitas Dinamika Bangsa (UNAMA) and the Regional Office of the Directorate General of Treasury (Kanwil DJPb) of Jambi Province in supporting the comprehensive and sustainable dissemination of fiscal policy information. The materials delivered included an overview of the fiscal performance of the State Budget (APBN) and the Regional Budget (APBD) of Jambi Province presented by the Head of the Regional Office of the Directorate General of Treasury of Jambi Province, as well as a thematic analysis of the Three Million Houses Program and the Housing Financing Liquidity Facility (Fasilitas Likuiditas Pembiayaan Perumahan/FLPP) policy in Jambi Province delivered by a Local Expert from the Regional Office of the Directorate General of Treasury of Jambi Province. The activity was conducted through presentations, interactive discussions, and question-and-answer sessions involving representatives from local governments, vertical agencies, financial authorities, academics, and stakeholders in the housing sector. The results indicate an improvement in participants’ understanding of regional fiscal conditions, the synergy between the APBN and APBD, and the implications of national housing policies for regional economic development. This activity is expected to strengthen cross-sectoral coordination and support evidence-based fiscal policymaking in Jambi Province.
Co-Authors Abdul Rahim Ahmad Hussaein Akwan Sunoto Andi Nurul Izzah Asyep Syaefudin Effiyaldi Feranika, Ayu Hanan Laras Sabrina Herry Mulyono Johni Paul Karolus Pasaribu Junaidi Junaidi Laura Prasasti Mardiana R. Maria Rosario Putri Indri Fitria Ningrum Rista Aldilla Syafri ROBY SETIAWAN Setiawan Assegaff Syacila Andriana Tunas Agung Jiwa Brata Yossinomita