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All Journal Jurnal Nusantara Berbakti Jurnal Pengabdian Kepada Masyarakat Indonesia
Astrid Dita Meirina Hakim
Universitas Budi Luhur Jakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Transformasi Digital: Pelatihan E-Commerce untuk Meningkatkan Wirausaha di Villa Mutiara Serpong Agus Sriyanto; Yugi Setyarko; Teja Endra Eng Tju; Rina Ayu Vildayanti; Astrid Dita Meirina Hakim; Aris Wahyu Kuncoro
Jurnal Nusantara Berbakti Vol. 2 No. 2 (2024): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i2.360

Abstract

The Villa Mutiara Serpong Pondok Jagung Complex is a dynamic environment with various social activities involving all community groups. This Community Service Activity (PKM) aims to improve the entrepreneurial spirit of citizens through e-commerce training. The methods used include identifying needs, planning and implementing training programs, and evaluating results. The training carried out covers the basic principles of e-commerce, the implementation process, utilization of the marketplace, and use of social media for product promotion. The results show an increase in citizens' understanding and skills in e-commerce, which has the potential to improve local business development and community welfare.
Penguatan Branding Wisata Desa Kertawangi melalui Edukasi Digital dan Sosialisasi Komunitas Ahmad Pramegia; Justin Bongsoikrama; Lies Andayani; Aris Wahyu Kuncoro; Yuni Kasmawati; Astrid Dita Meirina Hakim; Teja Endra Eng Tju; Rina Ayu Vildayati; Yuphi Handoko Suparmoko
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8681

Abstract

The Community Service Program (PKM) in Kertawangi Village, Cisarua District, West Bandung Regency, aims to strengthen the village’s tourism branding through digital education and community-based social engagement. The program was implemented using a participatory approach involving residents in installing street name signs, conducting educational activities at the elementary school, providing digital tourism promotion training, and organizing interactive social events. The results show an increase in digital literacy, students’ learning motivation, and community participation in managing local potential. The publication of tourism promotion content on social media has enhanced the village’s visibility as an educational tourism destination. Beyond its physical outputs, the program strengthened social cohesion, local cultural values, and residents’ capacity to utilize information technology. This PKM initiative demonstrates that collaboration between universities and rural communities can foster sustainable empowerment through education and digitalization.
Co-Authors Agus Sriyanto Ahmad Pramegia Aris Wahyu Kuncoro Justin Bongsoikrama Lies Andayani Rina Ayu Vildayati Teja Endra Eng Tju Vildayanti, Rina Ayu Yugi Setyarko Yuni Kasmawati Yuphi Handoko Suparmoko