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All Journal Community Engagement and Emergence Journal (CEEJ) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Pengabdian Kepada Masyarakat Indonesia
Sitti Rahmi Razak
Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Public Health Social Sciences

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Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review Fitriani Mandung; S. Sahari; Sitti Rahmi Razak
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i1.401

Abstract

This study delves into the intricate dynamics of consumer psychology within the realm of marketing management, aiming to provide valuable insights for marketers and researchers alike. Employing a descriptive inquiry methodology, the research explores various factors influencing consumer behavior, including internal determinants, cognitive processes, and external influences. Through a systematic literature review and thematic analysis, the study elucidates the critical role of brand equity in driving consumer choice and purchase behavior. Additionally, the research highlights the significance of pricing strategies, cognitive biases, and impulse buying behavior in shaping consumer preferences and decisions. The findings underscore the importance of understanding the interplay between situational cues, mood states, and individual traits in driving impulse purchases, offering actionable insights for marketers seeking to capitalize on spontaneous buying opportunities. Moreover, the study identifies emerging trends such as the influence of social media, cultural values, and experiential marketing on consumer behavior, paving the way for further research in this dynamic field. Overall, this research contributes to the ongoing discourse on consumer psychology and offers practical implications for marketers aiming to enhance brand engagement, foster customer loyalty, and drive sustainable business growth.
Strategi Pemasaran Produk pada Home and Industry di Koperasi “Fatimah” di Kota Makassar Amirullah; A. Zulfikar Syaiful; Fitriani; Andi Muara Arumbarkah; Hastuti Mulang; Jayadi; Muhammad Akhsan Tenrisau; Sahari Jafar; Sitti Rahmi Razak; Wahida Amra
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.8005

Abstract

The women's group at the Fatimah Cooperative will receive training on domestic product marketing as part of this community service project. They are aware that they have been marketing their products online. Apart from offering guidance on marketing tactics that encompass the four Ps: product, price, location, and promotion, the program will also elucidate the effectiveness of these techniques. By comparing their accomplishments with the goals outlined in the strategy, the Fatimah Cooperative will be able to evaluate the effectiveness of their efforts. As a result, for every strategy to be put into practice, a detailed action plan must be prepared. Examples of business marketing strategies that employ SWOT analysis are also included in this exercise. These strategies include analyzing the market, setting goals, integrating marketing tactics, building brand awareness, and focusing on mobile clients.
Pengembangan Teknologi Proses Produksi Kripik Kelapa Muda (Cocos Nuciferal) Sebagai Inovasi Peningkatan Nilai Tambah Pertumbuhan Ekonomi Masyarakat, Selangor, Malaysia Rosmawati Rosmawati; Sitti Rahmi Razak; Sitti Hartati Hairuddin
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10796

Abstract

Program ini bertujuan memberdayakan masyarakat Selangor, Malaysia, melalui inovasi teknologi pengolahan keripik kelapa muda guna meningkatkan nilai tambah ekonomi secara berkelanjutan. Program berangkat dari potensi kelapa muda yang belum optimal, dengan fokus pada peningkatan mutu produk, efisiensi produksi, dan perluasan pasar. Kegiatan meliputi introduksi teknologi sederhana seperti pengering dan penggorengan vakum, pelatihan teknis, manajerial, serta pemasaran digital, hingga penguatan standar mutu (SNI dan Malaysia Standard). Metode pelaksanaan bersifat partisipatif melalui pelatihan, pendampingan produksi, dan evaluasi berkala. Selain itu, dibentuk kelembagaan usaha berbasis kelompok atau koperasi untuk menjamin keberlanjutan. Program dilaksanakan dalam tiga tahap: persiapan, pelaksanaan, dan evaluasi, dengan hasil berupa peningkatan kapasitas produksi, kualitas produk, serta penguatan jaringan pemasaran dan kemitraan
Co-Authors A. Zulfikar Syaiful Amirullah Andi Muara Arumbarkah Fitriani Fitriani Mandung Hastuti Mulang Jayadi Muhammad Akhsan Tenrisau Rosmawati . S. Sahari Sahari Jafar Sitti Hartati Hairuddin Wahida Amra