Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Commerce Management and Tourism Studies
Md. Gulam Mokta Dhir
Metropolitan University, Sylhet Bangladesh
Humanities Economics, Econometrics & Finance Social Sciences

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Digital transformation enhances tourism competitiveness, sustainability, and visitor experience in the digital era Jumhur Hakim; Ida Ayu Ketut Sumawidari; Asma Khan; Basu Dev Lamichhane; Md. Gulam Mokta Dhir; Mutahir Abbas; Nirdosh Agarwal
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.242

Abstract

This study explores the strategic transformation of the tourism industry in response to the accelerating influence of digital technology. The objective is to analyse how digital tools such as artificial intelligence, big data, social media, and virtual reality are reshaping tourism business models, destination marketing, and customer engagement. By focusing on the integration of technology into tourism management and operations, the research aims to identify strategies that enhance competitiveness, sustainability, and visitor satisfaction. This study adopts a qualitative descriptive method using literature review and document analysis as the primary data sources. Selected studies from peer-reviewed journals, government reports, and industry white papers provide insight into global trends and best practices in digital tourism transformation. The analysis reveals that digital technology facilitates the personalization of travel experiences, streamlines operational efficiency, and broadens market access. In addition, smart tourism initiatives enable real-time interaction and data-driven decision-making, significantly improving destination management and resource sustainability. However, digital transformation also presents challenges, including cybersecurity risks, uneven digital literacy, and the digital divide between regions. In conclusion, successful strategic transformation in tourism requires not only technological investment but also a comprehensive rethinking of organizational culture, human resources, and public-private collaboration. Future policies should emphasize inclusive digital access, innovation-driven development, and adaptive strategies that align with the fast-changing digital landscape.
Digital transformation enhances tourism competitiveness, sustainability, and visitor experience in the digital era Jumhur Hakim; Ida Ayu Ketut Sumawidari; Asma Khan; Basu Dev Lamichhane; Md. Gulam Mokta Dhir; Mutahir Abbas; Nirdosh Agarwal
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.242

Abstract

This study explores the strategic transformation of the tourism industry in response to the accelerating influence of digital technology. The objective is to analyse how digital tools such as artificial intelligence, big data, social media, and virtual reality are reshaping tourism business models, destination marketing, and customer engagement. By focusing on the integration of technology into tourism management and operations, the research aims to identify strategies that enhance competitiveness, sustainability, and visitor satisfaction. This study adopts a qualitative descriptive method using literature review and document analysis as the primary data sources. Selected studies from peer-reviewed journals, government reports, and industry white papers provide insight into global trends and best practices in digital tourism transformation. The analysis reveals that digital technology facilitates the personalization of travel experiences, streamlines operational efficiency, and broadens market access. In addition, smart tourism initiatives enable real-time interaction and data-driven decision-making, significantly improving destination management and resource sustainability. However, digital transformation also presents challenges, including cybersecurity risks, uneven digital literacy, and the digital divide between regions. In conclusion, successful strategic transformation in tourism requires not only technological investment but also a comprehensive rethinking of organizational culture, human resources, and public-private collaboration. Future policies should emphasize inclusive digital access, innovation-driven development, and adaptive strategies that align with the fast-changing digital landscape.
Predicting university faculties switching intention to bioplastic products in an emerging economy: A step toward sustainable future Md. Afsarul Islam; B.M. Sajedul Karim; Md. Emran Uddin; Md. Gulam Mokta Dhir; Md. Alaul Haque
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.132

Abstract

This study is undertaken to examine the university faculties switching intention to bioplastic (SIB) products with the help of the Theory of Reasoned Action (TRA) along with three additional constructs namely Green Knowledge (GK), Environmental Concern (EC), and Person’s Innovativeness (PI). Importantly, this study is quantitative in nature whereas a structured questionnaire was placed to collect the data from 218 survey respondents. SPSS 25 had been used to analyze the reliability of the constructs, correlation, and regression to find out the direct effect of predictors on university faculties switching intention to bioplastic products. This study reveals that attitude towards bioplastic, green knowledge, environmental concern, and person’s innovativeness have statistically significant relationships with the switching intention to use  bioplastic products. Surprisingly, in this study person’s innovativeness had found the strongest predictor among all the studied constructs. This study contributes theoretically to the robustness of the Theory of Reasoned Action (TRA) with Green Knowledge (GK), Environmental Concern (EC), and Person’s Innovativeness (PI) in academic perspectives. Moreover, the outputs of this study help the bioplastic manufacturing firms to produce bioplastic products in bulk amount in future and uptake the market of bioplastic products in Bangladesh.
Co-Authors Asma Khan B.M. Sajedul Karim Basu Dev Lamichhane Ida Ayu Ketut Sumawidari Jumhur Hakim Md. Afsarul Islam Md. Alaul Haque Md. Emran Uddin Mutahir Abbas Nirdosh Agarwal