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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Commerce Management and Tourism Studies
Mutahir Abbas
University of Engineering and Technology, Peshawar, Pakistan
Humanities Economics, Econometrics & Finance Social Sciences

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Digital transformation enhances tourism competitiveness, sustainability, and visitor experience in the digital era Jumhur Hakim; Ida Ayu Ketut Sumawidari; Asma Khan; Basu Dev Lamichhane; Md. Gulam Mokta Dhir; Mutahir Abbas; Nirdosh Agarwal
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.242

Abstract

This study explores the strategic transformation of the tourism industry in response to the accelerating influence of digital technology. The objective is to analyse how digital tools such as artificial intelligence, big data, social media, and virtual reality are reshaping tourism business models, destination marketing, and customer engagement. By focusing on the integration of technology into tourism management and operations, the research aims to identify strategies that enhance competitiveness, sustainability, and visitor satisfaction. This study adopts a qualitative descriptive method using literature review and document analysis as the primary data sources. Selected studies from peer-reviewed journals, government reports, and industry white papers provide insight into global trends and best practices in digital tourism transformation. The analysis reveals that digital technology facilitates the personalization of travel experiences, streamlines operational efficiency, and broadens market access. In addition, smart tourism initiatives enable real-time interaction and data-driven decision-making, significantly improving destination management and resource sustainability. However, digital transformation also presents challenges, including cybersecurity risks, uneven digital literacy, and the digital divide between regions. In conclusion, successful strategic transformation in tourism requires not only technological investment but also a comprehensive rethinking of organizational culture, human resources, and public-private collaboration. Future policies should emphasize inclusive digital access, innovation-driven development, and adaptive strategies that align with the fast-changing digital landscape.
Digital transformation enhances tourism competitiveness, sustainability, and visitor experience in the digital era Jumhur Hakim; Ida Ayu Ketut Sumawidari; Asma Khan; Basu Dev Lamichhane; Md. Gulam Mokta Dhir; Mutahir Abbas; Nirdosh Agarwal
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.242

Abstract

This study explores the strategic transformation of the tourism industry in response to the accelerating influence of digital technology. The objective is to analyse how digital tools such as artificial intelligence, big data, social media, and virtual reality are reshaping tourism business models, destination marketing, and customer engagement. By focusing on the integration of technology into tourism management and operations, the research aims to identify strategies that enhance competitiveness, sustainability, and visitor satisfaction. This study adopts a qualitative descriptive method using literature review and document analysis as the primary data sources. Selected studies from peer-reviewed journals, government reports, and industry white papers provide insight into global trends and best practices in digital tourism transformation. The analysis reveals that digital technology facilitates the personalization of travel experiences, streamlines operational efficiency, and broadens market access. In addition, smart tourism initiatives enable real-time interaction and data-driven decision-making, significantly improving destination management and resource sustainability. However, digital transformation also presents challenges, including cybersecurity risks, uneven digital literacy, and the digital divide between regions. In conclusion, successful strategic transformation in tourism requires not only technological investment but also a comprehensive rethinking of organizational culture, human resources, and public-private collaboration. Future policies should emphasize inclusive digital access, innovation-driven development, and adaptive strategies that align with the fast-changing digital landscape.
Enhancing efficiency and quality control: Implementing TQM in Pakistani construction Muhammad Waheed; Mutahir Abbas
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 1 (2024): Apr 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i1.209

Abstract

Recent advancements in construction technology and production have increasingly integrated Total Quality Management (TQM) systems to enhance process oversight and prevent errors proactively. TQM focuses on continuous improvement throughout an organization, emphasizing systemic changes rather than merely assessing performance. This research aims to explore the significance of TQM in the construction industry, an area lacking comprehensive study. The primary objectives are to evaluate the impact of TQM on quality control, customer satisfaction, and risk mitigation within the sector. The study employs a mixed-method approach, combining quantitative surveys with qualitative interviews to gather data from construction professionals and stakeholders. The analysis involves assessing the correlation between TQM practices and improvements in project outcomes, such as reduced defects, increased client satisfaction, and enhanced risk management. Findings suggest that implementing TQM leads to substantial improvements in quality control and customer satisfaction while effectively mitigating risks. The conclusion highlights the critical role of TQM in fostering a culture of continuous improvement in construction, recommending further research to refine TQM practices and evaluate their long-term effects on industry performance.
Co-Authors Asma Khan Basu Dev Lamichhane Ida Ayu Ketut Sumawidari Jumhur Hakim Md. Gulam Mokta Dhir Muhammad Waheed Nirdosh Agarwal