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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Commerce Management and Tourism Studies Journal of Education, Social & Communication Studies
Ida Ayu Ketut Sumawidari
Politeknik Negeri Bali, INDONESIA
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Digital transformation enhances tourism competitiveness, sustainability, and visitor experience in the digital era Jumhur Hakim; Ida Ayu Ketut Sumawidari; Asma Khan; Basu Dev Lamichhane; Md. Gulam Mokta Dhir; Mutahir Abbas; Nirdosh Agarwal
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.242

Abstract

This study explores the strategic transformation of the tourism industry in response to the accelerating influence of digital technology. The objective is to analyse how digital tools such as artificial intelligence, big data, social media, and virtual reality are reshaping tourism business models, destination marketing, and customer engagement. By focusing on the integration of technology into tourism management and operations, the research aims to identify strategies that enhance competitiveness, sustainability, and visitor satisfaction. This study adopts a qualitative descriptive method using literature review and document analysis as the primary data sources. Selected studies from peer-reviewed journals, government reports, and industry white papers provide insight into global trends and best practices in digital tourism transformation. The analysis reveals that digital technology facilitates the personalization of travel experiences, streamlines operational efficiency, and broadens market access. In addition, smart tourism initiatives enable real-time interaction and data-driven decision-making, significantly improving destination management and resource sustainability. However, digital transformation also presents challenges, including cybersecurity risks, uneven digital literacy, and the digital divide between regions. In conclusion, successful strategic transformation in tourism requires not only technological investment but also a comprehensive rethinking of organizational culture, human resources, and public-private collaboration. Future policies should emphasize inclusive digital access, innovation-driven development, and adaptive strategies that align with the fast-changing digital landscape.
The rise of decentralized finance (DeFi): Opportunities for disruption in traditional financial models I Gede Wahyu Antara Kurniawan; Made Sudiarta; Luh Mei Wahyuni; Ida Ayu Ketut Sumawidari; Kasiani Kasiani; Maria Bernadetha; Muhammad Zulfan; Firman Sinaga
Journal of Education, Social & Communication Studies Vol. 2 No. 2 (2025): May 2025
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v2i2.15

Abstract

The rise of Decentralized Finance (DeFi) represents a transformative shift in the global financial landscape, challenging traditional financial models and offering new possibilities for a more inclusive and efficient financial system. This study aims to explore the opportunities and challenges that DeFi poses to the conventional financial sector, focusing on its impact on banking, credit systems, investments, and payment systems. A mixed-methods approach was employed, including secondary data analysis, expert interviews, and first-hand experience with DeFi protocols such as lending, borrowing, and arbitrage. The findings highlight the significant potential of DeFi in creating alternative financial models that can increase financial inclusion, enhance access to capital, and reduce transaction costs. Recent data indicates that the Total Value Locked (TVL) in DeFi platforms has surged to over $50 billion as of January 2025, reflecting growing adoption. Additionally, daily transaction volumes across major DeFi platforms have reached approximately $10 billion, with active users exceeding 4 million globally. However, the research also identifies critical challenges, including regulatory uncertainty, security vulnerabilities, and the complexity of DeFi platforms, which pose barriers to mainstream adoption. This paper contributes to the understanding of how DeFi can reshape the financial ecosystem, offering insights into its future potential, the risks involved, and the steps required to address the existing challenges. Furthermore, it underscores the need for ongoing research into the regulatory aspects of DeFi and its collaboration with traditional financial institutions.
Co-Authors Asma Khan Basu Dev Lamichhane Firman Sinaga I Gede Wahyu Antara Kurniawan Jumhur Hakim Kasiani Kasiani Luh Mei Wahyuni Made Sudiarta Maria Bernadetha Md. Gulam Mokta Dhir Muhammad Zulfan Mutahir Abbas Nirdosh Agarwal